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- Tasks: Lead exciting B2B marketing campaigns and drive lead generation strategies.
- Company: Join a dynamic AdTech company focused on innovative marketing solutions.
- Benefits: Enjoy a competitive salary and opportunities for career progression.
- Why this job: Perfect for ambitious marketers wanting to step into leadership roles.
- Qualifications: 5+ years in B2B marketing, preferably in martech or adtech.
- Other info: Collaborate with sales teams and external partners for impactful results.
The predicted salary is between 42000 - 84000 £ per year.
To support their ongoing growth, our client is looking for a Senior Marketing Manager. This pivotal role will bridge commercial operations, product development, and external partnerships. It’s an ideal opportunity for an ambitious and hands-on marketing professional looking to progress toward a Marketing Director role with future team leadership responsibilities.
As the Marketing Manager you will:
- Develop and execute multi-channel B2B marketing campaigns (email, content, digital, events, paid media).
- Own the lead generation funnel: attract, nurture, and convert prospects through data-driven strategies.
- Collaborate closely with the sales team to align on messaging, targets, and campaign success metrics.
- Produce high-quality marketing materials including case studies, whitepapers, landing pages, and presentations.
- Analyse campaign performance and customer insights to inform strategy and optimise results.
- Manage relationships with external agencies and freelancers as needed.
You will need the following skillsets:
- Bachelor’s or Master’s degree in Marketing, Business, or a related field.
- 5+ years of B2B marketing experience, ideally within martech, adtech, or market research sectors.
- Proven expertise in product marketing, event planning, PR, sales enablement materials, and SEO/website initiatives.
- Strong track record of collaborating with external vendors across LinkedIn advertising, public relations, events, and go-to-market content.
- Skilled in budget management and measuring return on investment (ROI).
B2B Marketing Manager employer: Sphere Digital Recruitment Group
Contact Detail:
Sphere Digital Recruitment Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Marketing Manager
✨Tip Number 1
Network with professionals in the AdTech and MarTech industries. Attend relevant events, webinars, or conferences to meet potential colleagues and learn about the latest trends. This can help you gain insights into what companies like us are looking for in a B2B Marketing Manager.
✨Tip Number 2
Familiarise yourself with the latest tools and technologies used in B2B marketing, especially those related to lead generation and campaign analytics. Being well-versed in these can set you apart from other candidates and show your commitment to staying current in the field.
✨Tip Number 3
Prepare to discuss specific examples of successful multi-channel campaigns you've managed in the past. Highlight your role in collaborating with sales teams and how your strategies led to measurable results. This will demonstrate your hands-on experience and ability to drive success.
✨Tip Number 4
Research our company and understand our products and services. Tailor your conversations to reflect how your skills and experiences align with our goals. Showing that you’ve done your homework can make a strong impression during interviews.
We think you need these skills to ace B2B Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your B2B marketing experience, especially in AdTech or MarTech. Use specific examples of campaigns you've managed and the results achieved to demonstrate your expertise.
Craft a Compelling Cover Letter: In your cover letter, explain why you're passionate about the role and how your skills align with the company's needs. Mention your experience with lead generation and collaboration with sales teams, as these are key aspects of the job.
Showcase Relevant Projects: Include links or attachments of high-quality marketing materials you've produced, such as case studies or presentations. This will give the hiring team a clear view of your capabilities and creativity.
Highlight Analytical Skills: Emphasise your ability to analyse campaign performance and customer insights. Provide examples of how you've used data to inform strategy and optimise results in previous roles.
How to prepare for a job interview at Sphere Digital Recruitment Group
✨Showcase Your AdTech/MarTech Experience
Make sure to highlight your relevant experience in AdTech or MarTech during the interview. Prepare specific examples of campaigns you've managed and the results achieved, as this will demonstrate your expertise and understanding of the industry.
✨Prepare for Data-Driven Discussions
Since the role involves data-driven strategies, be ready to discuss how you've used data to inform your marketing decisions. Bring examples of how you've analysed campaign performance and customer insights to optimise results.
✨Emphasise Collaboration Skills
This position requires close collaboration with sales teams and external partners. Be prepared to share examples of successful collaborations, focusing on how you aligned messaging and targets to achieve campaign success.
✨Demonstrate Leadership Potential
As this role is a stepping stone towards a Marketing Director position, express your ambition and readiness for leadership. Discuss any experiences where you've taken initiative or led projects, showcasing your ability to manage teams and drive results.
