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- Tasks: Lead exciting B2B marketing campaigns and drive lead generation strategies.
- Company: Join a dynamic ad-tech company focused on innovative marketing solutions.
- Benefits: Enjoy hybrid work flexibility and competitive salary with growth opportunities.
- Why this job: Perfect for ambitious marketers aiming for leadership roles in a fast-paced environment.
- Qualifications: 5+ years in B2B marketing, preferably in martech or adtech, with a relevant degree.
- Other info: Collaborate with sales teams and external partners to create impactful marketing materials.
The predicted salary is between 43200 - 72000 £ per year.
To support their ongoing growth, our client is looking for a Senior Marketing Manager. This pivotal role will bridge commercial operations, product development, and external partnerships. It’s an ideal opportunity for an ambitious and hands-on marketing professional looking to progress toward a Marketing Director role with future team leadership responsibilities.
As the Marketing Manager you will:
- Develop and execute multi-channel B2B marketing campaigns (email, content, digital, events, paid media).
- Own the lead generation funnel: attract, nurture, and convert prospects through data-driven strategies.
- Collaborate closely with the sales team to align on messaging, targets, and campaign success metrics.
- Produce high-quality marketing materials including case studies, whitepapers, landing pages, and presentations.
- Analyse campaign performance and customer insights to inform strategy and optimise results.
- Manage relationships with external agencies and freelancers as needed.
You will need the following skillsets:
- Bachelor’s or Master’s degree in Marketing, Business, or a related field.
- 5+ years of B2B marketing experience, ideally within martech, adtech, or market research sectors.
- Proven expertise in product marketing, event planning, PR, sales enablement materials, and SEO/website initiatives.
- Strong track record of collaborating with external vendors across LinkedIn advertising, public relations, events, and go-to-market content.
- Skilled in budget management and measuring return on investment (ROI).
B2B Marketing Manager employer: Sphere Digital Recruitment Group
Contact Detail:
Sphere Digital Recruitment Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Marketing Manager
✨Tip Number 1
Network with professionals in the ad-tech and martech industries. Attend relevant events, webinars, or meetups to connect with potential colleagues and industry leaders. This can help you gain insights into the role and may even lead to referrals.
✨Tip Number 2
Familiarise yourself with the latest trends and tools in B2B marketing, especially those related to lead generation and data-driven strategies. Being knowledgeable about current technologies and methodologies will make you stand out during discussions.
✨Tip Number 3
Prepare to discuss specific examples of successful campaigns you've managed in the past. Highlight your experience with multi-channel marketing and how you've collaborated with sales teams to achieve common goals.
✨Tip Number 4
Showcase your analytical skills by being ready to talk about how you've used data to inform your marketing strategies. Discuss any tools or metrics you've employed to measure campaign performance and ROI.
We think you need these skills to ace B2B Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant B2B marketing experience, especially in ad-tech or martech. Use specific examples of campaigns you've managed and the results achieved to demonstrate your expertise.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your skills align with the job description, particularly your experience in lead generation and collaboration with sales teams.
Showcase Your Campaign Successes: Include specific metrics and outcomes from previous marketing campaigns in your application. This could be lead conversion rates, ROI on campaigns, or successful partnerships you've developed.
Highlight Relevant Skills: Emphasise your skills in budget management, SEO initiatives, and producing high-quality marketing materials. Mention any experience with external agencies and how you’ve successfully managed those relationships.
How to prepare for a job interview at Sphere Digital Recruitment Group
✨Showcase Your B2B Marketing Experience
Make sure to highlight your previous B2B marketing roles, especially in martech or adtech. Prepare specific examples of successful campaigns you've executed and the results they achieved.
✨Demonstrate Data-Driven Decision Making
Since the role involves analysing campaign performance, be ready to discuss how you've used data to inform your marketing strategies. Bring examples of metrics you've tracked and how they influenced your decisions.
✨Align with Sales Team Objectives
Understand the importance of collaboration with sales teams. Be prepared to discuss how you've worked with sales in the past to align messaging and targets, and how this has contributed to campaign success.
✨Prepare for Questions on Budget Management
As budget management is a key aspect of the role, think about your experience in managing marketing budgets. Be ready to discuss how you've measured ROI and optimised spending in previous positions.
