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For Companies At a Glance
- Tasks: Lead B2B marketing campaigns, manage content, and collaborate with teams to drive growth.
- Company: Join a UK-based digital service supporting unpaid carers with resources and community.
- Benefits: Enjoy hybrid work, competitive salary, and the chance to make a real impact.
- Why this job: Be part of a mission-driven company that values creativity and innovation in marketing.
- Qualifications: Proven B2B marketing experience, strong collaboration skills, and tech-savvy mindset required.
- Other info: This is a maternity cover role for 12 months with opportunities for professional growth.
The predicted salary is between 32000 - 42000 £ per year.
The Company My client is a UK-based digital service that connects with and provides unpaid carers with resources, coaching, and community support, assisting both individuals and organisations.
The Job As the B2B Marketing Manager, your responsibilities will include:
- Plan and manage the B2B marketing calendar
- Support and deliver multi-channel content campaigns (e.g. white papers, articles, email, podcasts)
- Collaborate with sales and product teams to create assets that support the sales journey
- Lead on account-based marketing and event coordination (webinars, conferences, trade shows)
- Use CRM tools (e.g. HubSpot) to track pipeline activity and campaign performance
- Work with leadership to amplify brand presence and drive growth
- Coordinate PR initiatives and award submissions
- Own B2B website content and marketing materials
- Ensure brand consistency across all B2B communications
- Conduct market and competitor research to identify new opportunities
- Engage with key stakeholder groups (e.g. public sector contacts) through targeted outreach
- Manage B2B marketing budget and track spend
You Proven track record in planning and delivering effective B2B marketing campaigns. Strong collaborator and project manager with excellent attention to detail. Creative thinker with a flair for using tech in innovative ways. Confident using a range of modern productivity tools (e.g. Slack, Trello, Airtable, G Suite, Canva). Experience managing lead pipelines via CRM tools (e.g. HubSpot or similar). Comfortable analysing data and reporting on campaign performance. Background in developing original B2B strategies and content. Familiar with Google Analytics and email marketing platforms (HubSpot experience a bonus).
B2B Marketing Manager employer: Sphere Digital Recruitment Group
Contact Detail:
Sphere Digital Recruitment Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in B2B marketing, especially in the digital space. This will not only help you understand the industry better but also allow you to speak confidently about innovative strategies during interviews.
✨Tip Number 2
Network with professionals in the B2B marketing field. Attend webinars, conferences, or local meetups to connect with others and learn from their experiences. This can lead to valuable insights and potential referrals.
✨Tip Number 3
Showcase your experience with CRM tools like HubSpot by preparing examples of how you've used them to track campaign performance and manage lead pipelines. Being able to discuss specific metrics and outcomes will set you apart.
✨Tip Number 4
Research the company’s current B2B marketing efforts and identify areas for improvement. Prepare some ideas on how you could enhance their strategies, as this demonstrates initiative and a genuine interest in the role.
We think you need these skills to ace B2B Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing. Focus on your achievements in planning and delivering campaigns, as well as your familiarity with CRM tools like HubSpot.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and the company. Mention specific examples of past projects where you successfully collaborated with sales and product teams.
Showcase Your Skills: In your application, emphasise your creative thinking and project management skills. Provide examples of how you've used modern productivity tools to enhance marketing efforts.
Research the Company: Familiarise yourself with the company's mission and values. Understanding their approach to supporting unpaid carers will help you align your application with their goals.
How to prepare for a job interview at Sphere Digital Recruitment Group
✨Showcase Your B2B Marketing Experience
Be prepared to discuss specific B2B marketing campaigns you've managed. Highlight your role in planning, executing, and measuring the success of these campaigns, especially those that involved multi-channel content.
✨Demonstrate Collaboration Skills
Since the role requires working closely with sales and product teams, come ready with examples of how you've successfully collaborated in the past. Discuss any tools you used to facilitate communication and project management.
✨Familiarise Yourself with CRM Tools
As experience with CRM tools like HubSpot is essential, ensure you can talk about how you've used such platforms to track campaign performance and manage lead pipelines. Be ready to share insights from your data analysis.
✨Prepare for Creative Problem-Solving
The company values creative thinkers, so think of instances where you've used technology in innovative ways to solve marketing challenges. Be ready to discuss your thought process and the outcomes of your initiatives.
