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- Tasks: Lead audience analytics strategies and optimise campaign performance with data insights.
- Company: Join a dynamic marketing and data agency in London, known for innovative solutions.
- Benefits: Enjoy hybrid working, flexible office policy, and competitive pay up to £390pd.
- Why this job: Be part of a high-profile account and mentor a team while shaping audience strategies.
- Qualifications: Deep understanding of audience strategy, media fluency, and experience with analytics tools required.
- Other info: Contract until 3rd September; start date is 21st July.
The predicted salary is between 46800 - 78000 £ per year.
An exciting marketing and data agency is looking for an Associate Director of Audience Analytics to join on a fixed-term contract, working on a high-profile account. Location: London, hybrid working 2 days per week Office policy: flexible (few days per week in London if needed) Contract length: Until the 3rd of September Start date: Monday 21st of July Salary: Up to £390pd Outside IR35 The Job Develop and deliver audience-first strategies, including segmentation, targeting and personalisation Lead audience enrichment, using 1st party data, Data Clean Rooms, CDPs and DMPs Monitor and optimise campaign performance using data-driven insights Translate audience data into clear narratives that inform creative and media plans Partner with strategy, media, product and analytics teams to align audience strategies with business goals Support post-campaign analysis, QBRs, test & learn programmes and competitor insight Mentor and manage a small team of analysts You Deep understanding of audience strategy and 1st party data activation Media fluent, able to shape holistic creative and media strategies Tools & data expertise: GA4, Adobe Analytics, GWI, TGI; Epsilon is a bonus Confident communicator, able to build trusted relationships internally and externally Experience working across paid and owned marketing channels Experience with BI tools (Looker, PowerBI) is a plus Apply Now If you\’re interested in this opportunity, please send your CV Sphere Digital Recruitment is an equal opportunities employer. We encourage applications regardless of age, disability, gender identity, sexual orientation, religion, belief or race. Sphere Digital Recruitment is acting as an Employment Business in relation to this vacancy.41bf1e1f-b16b-4260-a40a-17c77a06fd15
Analytics Audience Director employer: Sphere Digital Recruitment Group
Contact Detail:
Sphere Digital Recruitment Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Analytics Audience Director
✨Tip Number 1
Network with professionals in the analytics and marketing field, especially those who have experience with audience strategies. Attend industry events or webinars to connect with potential colleagues and learn more about the latest trends.
✨Tip Number 2
Familiarise yourself with the specific tools mentioned in the job description, such as GA4 and Adobe Analytics. Consider taking online courses or tutorials to enhance your skills and demonstrate your expertise during interviews.
✨Tip Number 3
Prepare to discuss case studies or examples from your past work where you successfully developed audience-first strategies. Highlight how you used data to inform decisions and improve campaign performance.
✨Tip Number 4
Showcase your communication skills by practising how to clearly articulate complex data insights. Being able to translate technical information into relatable narratives will be key in this role, so consider mock interviews to refine this skill.
We think you need these skills to ace Analytics Audience Director
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly understand the responsibilities and requirements of the Analytics Audience Director position. Tailor your application to highlight your relevant experience in audience strategy and data activation.
Craft a Tailored CV: Your CV should reflect your expertise in audience analytics, media strategies, and tools like GA4 and Adobe Analytics. Use specific examples from your past roles that demonstrate your ability to develop audience-first strategies and optimise campaign performance.
Write a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Highlight your experience with 1st party data and your ability to communicate effectively with various teams. Make sure to connect your skills to the job description.
Proofread and Edit: Before submitting your application, carefully proofread your CV and cover letter. Check for any spelling or grammatical errors, and ensure that your documents are clear and professional. A polished application reflects your attention to detail.
How to prepare for a job interview at Sphere Digital Recruitment Group
✨Showcase Your Audience Strategy Knowledge
Make sure to highlight your deep understanding of audience strategy and 1st party data activation. Prepare examples of how you've successfully developed audience-first strategies in previous roles, as this will demonstrate your expertise and relevance for the position.
✨Demonstrate Data-Driven Decision Making
Be ready to discuss how you've used data to monitor and optimise campaign performance. Share specific instances where your insights led to improved results, as this will show your ability to translate data into actionable strategies.
✨Communicate Effectively
As a confident communicator, you should be prepared to explain complex audience data in simple terms. Practice articulating your thoughts clearly, as building trusted relationships internally and externally is crucial for this role.
✨Familiarise Yourself with Relevant Tools
Brush up on your knowledge of tools like GA4, Adobe Analytics, and BI tools such as Looker or PowerBI. Being able to discuss your experience with these tools will demonstrate your technical proficiency and readiness to hit the ground running.