User Acquisition Lead
About the Role
This is a unique chance to own the paid launch of a video-first PropTech app, joining as User Acquisition Lead ahead of its January 2027 consumer launch in London.
The business is reinventing how people search for property. Renters and buyers scroll a personalised feed of video walkthroughs instead of static listings. It has £2m of seed funding from a multi-billionaire property magnate, with further investment from industry figures imminent, and dozens of agents are already signed.
As the first in-house paid media hire, you'll own how the app reaches and converts its first users. You'll work closely with the founders and a former worldwide media and marketing executive. Few marketers get to launch a consumer brand from scratch, and for the right person this is that opportunity.
What You'll Be Doing
Select and brief a small digital or media agency on audiences, CTA, brand values and the launch plan.
Build and pressure-test the January to March media plan, challenging flighting and channel mix from experience.
Get a tight set of download-focused ads live for 1 January, cut by audience where needed.
Run Meta, TikTok and Google hands-on every day, scaling what works and cutting what doesn't in days, not months.
Own tagging, attribution and CAC, with one clear dashboard tracking views through to waitlist, pre-downloads and downloads.
Put paid behind organic content that is already performing, and own paid UGC and influencer activity.
Sharpen landing page and waitlist messaging where it affects conversion.
Act as the in-house paid media expert, working alongside a dedicated content creator and the founders.
What We're Looking For
Proven ownership of paid media for a consumer app, social network or social-first product, with CAC, ROAS or download results to show for it.
Experience working with a media agency while keeping firm control of the
User Acquisition Lead employer: Sphere Digital Recruitment Careers
Join a dynamic global technology company in Egham, Surrey, where innovation meets collaboration. With a strong focus on employee development and a hybrid working model, you will thrive in a supportive environment that values creativity and efficiency. Enjoy competitive benefits and the chance to work with industry leaders while making a meaningful impact in your role as a Senior Financial Accountant.
Contact Details:
Sphere Digital Recruitment Careers Recruitment Team
