At a Glance
- Tasks: Lead marketing automation and gamification strategies to enhance customer engagement.
- Company: Dynamic company in Manchester with a focus on innovation and collaboration.
- Benefits: Competitive salary, excellent benefits, and hybrid working options.
- Other info: Join a diverse team and enjoy opportunities for professional growth.
- Why this job: Shape the future of customer experiences through cutting-edge automation techniques.
- Qualifications: 3-5 years in digital marketing with expertise in automation and gamification.
The predicted salary is between 45000 - 55000 £ per year.
Automation Manager
About the Role
We're looking for an experienced
Automation Manager to join the Engagement team, owning the strategy and implementation of marketing automation and gamification across a multi-brand portfolio.
Reporting to the
Head of Platform CRM , you'll work across Marketing, Product, Data, Customer Experience and Retention to optimise customer journeys, increase engagement and improve retention and loyalty.
This is a highly collaborative role combining strategy, technology, customer journey optimisation and data-led experimentation , with the opportunity to shape how automation and gamification are used across the wider organisation.
- What You'll Be Doing
- Develop the strategy and roadmap for marketing automation and gamification across the portfolio.
- Identify opportunities to improve customer engagement, retention and loyalty through automation and gamified experiences.
- Manage business cases and oversee the implementation of new marketing technologies.
- Review the existing automation stack, identifying gaps and opportunities for development.
- Partner with Marketing, Product, Data, CX and Retention teams to deliver customer journey initiatives.
- Work with Retention Leads to develop tactics that improve KPIs across key customer segments.
- Lead test-and-learn programmes , including A/B and multivariate testing.
- Analyse campaign performance and work with BI/Performance Insights teams to turn data into actionable recommendations.
- Own review and approval processes for automation and gamification solutions.
- Manage campaign budgets, ensuring activity delivers against profitability targets.
- Share best practice and help embed effective automation and gamification approaches across teams.
What We're Looking For
3-5 years' digital marketing experience , with a strong track record in marketing automation and/or gamification.
- Strong understanding of customer journey optimisation, lifecycle marketing and retention .
- Previous experience managing rewards or customer loyalty programmes .
- Strong data-driven approach, with experience across
A/B testing, analytics and digital marketing tools .
- Proven ability to manage complex projects across multiple teams and stakeholders.
- Experience working within a multi-channel environment .
- Strong Excel and wider MS Office skills.
- Highly organised, able to manage multiple priorities within a complex organisation.
- Experience leading, coaching or mobilising teams.
- Excellent communication, negotiation and stakeholder management skills.
- Willingness to travel
15-20% .
Sphere Digital Recruitment currently have a variety of job opportunities across digital so feel free to get in touch with us to find out how we can help you.
Please take a look at our website.
Sphere is an equal opportunities employer.
We encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.
If you require any adjustments or additional support during the recruitment process for any reason whatsoever, please let us know.
Automation Manager in Manchester employer: Sphere Digital Recruitment Careers
Join a dynamic global technology company in Egham, Surrey, where innovation meets collaboration. With a strong focus on employee development and a hybrid working model, you will thrive in a supportive environment that values creativity and efficiency. Enjoy competitive benefits and the chance to work with industry leaders while making a meaningful impact in your role as a Senior Financial Accountant.
Contact Details:
Sphere Digital Recruitment Careers Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Automation Manager in Manchester
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We think you need these skills to ace Automation Manager in Manchester
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