At a Glance
- Tasks: Lead regional marketing campaigns and drive pipeline growth through innovative strategies.
- Company: Join Spendesk, a profitable tech company on an exciting growth journey.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Other info: Collaborative culture with excellent career advancement opportunities.
- Why this job: Make a real impact in a fast-paced role with a talented team.
- Qualifications: 3+ years in B2B field marketing and strong event management skills.
The predicted salary is between 36000 - 60000 £ per year.
Spendesk is proud to have reached profitability and is entering an exciting new phase of growth. Under the leadership of our CEO Axel Demazy and VP of Marketing Ollie Bryden, we are building a world‐class organisation, poised to achieve even greater success across Europe. You will be joining a high‐caliber team that is expanding Spendesk's already significant footprint. In this role, you will report to the Head of Content & Field Marketing and collaborate closely with our Regional Sales team to drive pipeline growth in your target market.
If you are ambitious, driven, and have 3+ years' experience in regional marketing, field marketing, or demand generation, we want you to help us continue reaching, and exceeding, our growth targets.
What you will be doing:
- Regional campaigns: Own localised field marketing campaign roadmap for target regions, working directly with the content and growth teams to brief. Deliver well thought‐out account‐based marketing campaigns which deliver qualified sales opportunities.
- Event marketing: Lead E2E in‐person and virtual event execution in your region – turning this into a consistent revenue‐generating channel. Implement an event marketing playbook which covers pre, during and post‐event activities. Act as a team lead at events by briefing internal teams, managing communications, and ensuring meaningful customer interactions. Identify co‐partnership opportunities for our event roadmap.
- Research & Insight: Become an expert in the market landscape of the region through field research, including competitor intelligence, market trends and customer research. Analyse closed lost deals, closed won deals and E2E customer journeys in our CRM.
- Lead nurture & email marketing: Design and execute lead nurture strategies that align with different stages of the funnel. Write compelling email marketing content to drive engagement and conversions. Implement best practices for outbound and inbound email marketing.
- Sales & marketing alignment: Work closely with sales teams to ensure a smooth handover of leads and opportunities. Support sales teams with marketing materials and messaging for field events, outreach, and campaign enablement.
- Marketing operations & performance tracking: Utilise HubSpot and Salesforce to track, measure, and optimise campaign effectiveness. Develop regional marketing plans based on data‐driven insights and market trends. Improve forecast performance by understanding demand assumptions and pipeline trends. Own pipeline reporting, ensuring clear visibility of marketing‐influenced opportunities and revenue impact.
Your Impact: Working closely with our talented marketing and sales teams, you will take full ownership of regional marketing performance, ensuring a direct contribution to lead gen, pipeline and revenue growth. Foster close collaboration with the sales team, ensuring strong alignment on pipeline generation initiatives. Demonstrate deep market knowledge and ICP understanding, conducting field research, interviews, and learning calls to inform content and campaign strategies. Drive improvement in outbound and inbound email marketing campaigns. Build out a strong portfolio of regional marketing assets.
What We Are Looking For:
- A proven track record (3+ years) in B2B field marketing (or similar).
- Strong event execution and operational process management skills.
- Excellent interpersonal skills, with experience leading teams at events.
- Strong understanding of lead nurture and email marketing best practices.
- Hands‐on experience with HubSpot and Salesforce.
- Strong collaboration skills with sales and marketing teams.
- Deep understanding of ICPs, with a data‐driven approach to campaign strategy.
- Experience with 1:Many / 1:Few ABM strategies.
- Has a strong bias for action and a growth mindset.
- Is confident writing campaign materials and speaking with vendors.
- Is comfortable in a fast‐paced environment.
- Is genuinely curious about what makes field marketing campaigns successful.
Field Marketing Manager in London employer: Spendesk
At Spendesk, we pride ourselves on fostering a dynamic and collaborative work environment that empowers our employees to thrive. As a Field Marketing Manager, you will be part of a high-calibre team dedicated to driving growth across Europe, with ample opportunities for professional development and innovation. Our commitment to employee success is matched by our exciting phase of expansion, making this an ideal place for ambitious individuals looking to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Field Marketing Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that Field Marketing Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past campaigns and successes. This will give potential employers a clear picture of what you can bring to the table, especially in regional marketing and event execution.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like Spendesk, and express your interest. A well-timed email can make all the difference!
✨Tip Number 4
Utilise our website! We’ve got loads of resources and tips to help you ace your job search. Plus, applying through our site gives you a better chance of standing out in the crowd.
We think you need these skills to ace Field Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Field Marketing Manager role. Highlight your experience in regional marketing and any successful campaigns you've led. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about field marketing and how you can contribute to our growth. Be sure to mention specific experiences that relate to the job description.
Showcase Your Event Experience:Since event marketing is a big part of this role, make sure to highlight any relevant experience you have. Tell us about events you've managed or participated in, and how they contributed to lead generation or brand awareness.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Spendesk
✨Know Your Market Inside Out
Before the interview, dive deep into the market landscape relevant to Spendesk. Familiarise yourself with competitors, market trends, and customer insights. This knowledge will not only impress your interviewers but also help you articulate how you can contribute to their regional marketing efforts.
✨Showcase Your Event Management Skills
Since event marketing is a key part of the role, prepare examples of past events you've managed. Highlight your end-to-end execution skills and any innovative strategies you implemented. Be ready to discuss how you turned events into revenue-generating channels.
✨Demonstrate Collaboration with Sales Teams
Spendesk values strong alignment between marketing and sales. Come prepared with examples of how you've successfully collaborated with sales teams in the past. Discuss how you ensured smooth lead handovers and supported them with effective marketing materials.
✨Be Data-Driven in Your Approach
Familiarise yourself with tools like HubSpot and Salesforce, as they are crucial for tracking campaign effectiveness. Be ready to discuss how you've used data to inform your marketing strategies and improve performance. Showing a data-driven mindset will resonate well with the interviewers.
