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- Tasks: Lead content production and optimise for AI visibility across multiple platforms.
- Company: Join Spendesk, a fintech unicorn revolutionising spend management with AI.
- Benefits: Collaborative environment, cutting-edge tools, and support from a talented team.
- Why this job: Shape the future of content in the AI age and drive organic growth.
- Qualifications: Experience in SEO, content production, and a flair for creative storytelling.
- Other info: Opportunity to work in a dynamic, multi-market setting with excellent career prospects.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for a technical Organic AI Content Lead to oversee the scaling of our content production. This role is accountable for driving organic and direct traffic performance, with a primary focus on optimising for SEO & LLM visibility through website, social media, and video production strategy.
This is for you if you’re someone with a creative eye for storytelling, combined with a technical understanding of how audiences discover content through AI assistants and search engines. A person who can juggle the multiple content streams and the high output needed to build a strong organic presence in the AI age and guide workflows to speed up content generation and optimisation.
We also work across multiple markets (France, UK, Germany, Spain), so understanding how that shapes successful content is essential (knowledge of French/German/Spanish would also be a welcome bonus).
We know these are big responsibilities in an ever-changing search landscape, but you’ll be supported to produce your absolute best work by our content production agency, internal content managers, and senior graphic designer. We’ve also invested in our team’s tech, so that you’ll have the best tools on the market to track visibility and increase productivity (AirOps or GrowthX). Creativity, an engineering mindset, and project management skills are what will help you thrive in this role.
Your background could be in SEO, growth hacking, or growth engineering. We’re exploring a wide range of candidates for this role, so if you feel like playing a key role in a fintech unicorn’s journey through the AI world, reach out to us.
Key Responsibilities- LLM Visibility through AI Optimisation (Primary Focus)
- Own and drive strategy for maximising visibility in AI-powered search (multi-format content production & optimisation)
- Monitor brand presence and accuracy in AI assistant responses
- Track and report on LLM visibility metrics and citation rates
- SEO strategy
- Monitor keyword ranking and build a strategy for keyword optimisation at scale
- Content Production & Operations Management
- Manage external content production agency: brief, review, and ensure quality and performance for LLM visibility
- Lead and develop internal content managers to deliver high-quality, keyword optimised content
- Liaise with a senior graphic designer for visual asset production
- Video editing skills in AI tools like Descript, Synthesia, or equivalent
- Build scalable content workflows and production systems
- Balance content velocity with quality and performance requirements
- Lead creative visual strategies that capture audience attention and drive engagement
- Identify visual trends and creative formats that resonate with target audiences
- Build social presence that drives brand awareness and direct traffic performance & growth
- Accountability
- Own organic traffic growth targets and performance KPIs
- Monitor, analyse, and optimise content performance across website and social media
- Identify growth opportunities through data analysis and audience insights
- LLM & AI Optimisation
- Deep understanding and experience of Answer Engine Optimisation (AEO) principles
- Knowledge of how LLMs process, cite, and surface content
- Understanding of traditional SEO with focus on modern AI search landscape
- Performance & Analytics
- Data-driven approach with proven track record of hitting organic growth targets
- Experience with analytics platforms and bonus points if they’re LLM visibility ones (Profound, PeecAI, AirOps, or equivalent)
- Experience with content analytics and demand gen metrics: conversion rates, pipeline contribution, MQLs, etc.
- Ability to translate performance data into creative and strategic decisions
- Strong understanding of content funnel metrics and conversion optimisation
- Creative Visual Leadership
- Strong visual creative instinct: Natural eye for what catches attention and drives engagement - Proven ability to direct visual content that performs (graphics, video, multimedia)
- If you have a portfolio demonstrating visual content success, please share
- French/German/Spanish (spoken and written) - highly desirable
- Experience in B2B SaaS, fintech, or technical product marketing
- Experience with video production and editing
- Knowledge of AI tools for content creation and optimisation
About Spendesk: Spendesk is the AI-powered spend management and procurement platform that transforms company spending. By simplifying procurement,
Content & AI Lead in London employer: Spendesk
Contact Detail:
Spendesk Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content & AI Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We can’t stress enough how personal connections can open doors that applications alone can’t.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your expertise in content production and AI optimisation. We love seeing what you can do beyond just a CV.
✨Tip Number 3
Prepare for interviews by researching the company and its content strategy. We want to see your passion and understanding of our mission, so come ready with ideas on how you can contribute!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always looking for candidates who are proactive and engaged.
We think you need these skills to ace Content & AI Lead in London
Some tips for your application 🫡
Show Off Your Creativity: When you're crafting your application, let your creative side shine! We want to see how you can tell a story and engage an audience, so don’t hold back on showcasing your unique style and ideas.
Tailor Your Application: Make sure to tailor your application specifically for the Content & AI Lead role. Highlight your experience with SEO, content production, and any relevant tools you've used. We love seeing how your background aligns with what we’re looking for!
Be Data-Driven: Since this role is all about optimising content for performance, include examples of how you've used data to drive decisions in your past work. Show us that you can balance creativity with a solid understanding of analytics!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it gets into the right hands!
How to prepare for a job interview at Spendesk
✨Know Your SEO and AI Inside Out
Make sure you brush up on your SEO principles and how AI impacts content visibility. Be ready to discuss specific strategies you've used in the past to optimise content for search engines and AI assistants. This will show that you understand the technical side of the role.
✨Showcase Your Creative Side
Prepare a portfolio that highlights your best visual content work. Include examples of storytelling through graphics, videos, or multimedia that have driven engagement. This will demonstrate your creative instincts and ability to lead visual strategies.
✨Be Data-Driven
Familiarise yourself with analytics platforms and be prepared to discuss how you've used data to inform your content strategies. Highlight any experience you have with metrics like conversion rates and organic growth targets to show you're results-oriented.
✨Understand the Market Landscape
Since this role involves multiple markets, do some research on how content strategies differ across regions like France, Germany, and Spain. If you speak any of these languages, mention it! This shows you're adaptable and aware of cultural nuances in content creation.