At a Glance
- Tasks: Lead growth marketing strategies and drive pipeline across Europe with a dynamic team.
- Company: Spendesk, a fast-growing spend management platform revolutionising company spending.
- Benefits: Flexible work options, health insurance, gym access, and great office snacks.
- Other info: Join a diverse team committed to inclusivity and innovation.
- Why this job: Make a significant impact on growth while working with cutting-edge marketing technologies.
- Qualifications: 8+ years in B2B SaaS growth marketing with strong leadership skills.
The predicted salary is between 80000 - 100000 £ per year.
About Spendesk
Spendesk is a profitable, fast‑growing spend management platform pioneering the future of company spend. We’re building a world‑class GTM organisation and entering our next ambitious growth phase across Europe.
About The Role
As Head of Growth Marketing, you'll report to the VP of Marketing and own the full growth marketing function — from paid acquisition and lifecycle to website, experimentation, and marketing ops. You'll lead a team of marketers and growth engineers, acting as a senior GTM leader with deep technical expertise, strong commercial instincts, and the executive presence to represent growth at the highest levels of the organisation.
What You'll Own
- Acquisition & Pipeline Growth: Own the end‑to‑end demand generation engine, driving pipeline and revenue growth across key European markets. Develop a diversified channel strategy across paid social, paid search, and more — continuously optimising mix based on unit economics and ROI.
- Performance Marketing: Lead and scale paid media channels (paid social, paid search) with a structured test‑and‑learn framework, maintaining CAC within agreed thresholds.
- Website & Experimentation: Own website performance and a CRO roadmap across UX, messaging, and technical performance — championing a culture of rigorous A/B testing and experimentation across the GTM org.
- Lifecycle & Nurture: Design and run nurture programmes to drive both funnel conversion.
- Growth Engineering & Marketing Technology: Lead our growth engineering capability and own the martech stack — including data infrastructure, attribution, and AI‑powered automation. Ensure all activity has clear tracking and measurement in place.
- Marketing Ops & Reporting: Own marketing operations end‑to‑end — CRM hygiene, lead routing, attribution, and sales handovers. Build a single source of truth for growth reporting trusted by the VP Marketing, CEO, and leadership team.
- Leadership & GTM Collaboration: Build, lead, and develop a high‑performing team of marketers and growth engineers. Act as a key GTM leader — working closely with Sales, Product Marketing, and RevOps, and representing growth at executive level with clarity and commercial conviction.
Your Impact (key metrics)
- Inbound pipeline volume and quality
- Marketing‑attributed revenue and ROI by channel
- Marketing blended & paid CAC
- Website conversion rates
- Experimentation velocity
Who We’re Looking For
- Technically deep, commercially sharp: You understand how systems, data flows, and tooling work. You can architect attribution from scratch, hold your own with engineers, and make smart martech decisions — paired with strong commercial instincts and a clear ability to connect marketing to business outcomes.
- Leadership & coaching credentials: 8+ years in growth or performance marketing in B2B SaaS, with a clear track record of scaling demand gen engines and developing high‑performing teams.
- Executive presence and communication: Credible and clear in a room with senior leaders. You translate complex data into compelling narratives, make a case for investment, and understand what it means to be a strategic partner, not just a function head.
- Scientific and rigorous: You build structured experimentation and prioritisation frameworks, with deep expertise in analytics and attribution. You run on data, not gut feel.
- Martech & growth stack expertise: Demonstrated expertise across marketing automation, CRM, paid media, analytics tooling, AI‑powered workflows, and data infrastructure.
- A collaborative GTM player: You've worked in tight partnership with Sales, Product Marketing, and RevOps. You design lead handovers and pipeline accountability that make the whole GTM machine run better.
About The Process
- HR Screening
- Hiring Manager Interview
- Case Study
- Chat with the CEO
About Our Benefits
- Flexible on‑site and remote policy
- Lunch 60% funded by Spendesk (Swile Card)
- Alan Premium health insurance
- A Gymlib pass to let off steam after a productive day at work
- Access to Moka.care for emotional and mental health wellbeing
- Latest Apple equipment
- Great office snacks to fuel your day
- A positive team to work with daily!
Diversity & Inclusion
At Spendesk, we're committed to fostering an environment where all differences are encouraged, supported and celebrated. We're building our culture for everyone, with everyone. Our goal is to attract and build a diverse, equal and inclusive team, where everyone feels welcome and we truly embrace and encourage people from all backgrounds to apply.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Growth Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Spendesk and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Spendesk are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Spendesk on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Spendesk. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Growth Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Spendesk. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Spendesk:Show us that you’ve done your homework! In your application, briefly mention what you admire about Spendesk’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Spendesk
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Spendesk will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Spendesk, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
