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For Companies At a Glance
- Tasks: Lead exciting regional marketing campaigns and drive pipeline growth with a dynamic team.
- Company: Join Spendesk, a profitable tech company on an ambitious growth journey across Europe.
- Benefits: Competitive salary, flexible work options, and opportunities for professional development.
- Why this job: Make a real impact in a fast-paced environment while collaborating with talented marketing and sales teams.
- Qualifications: 3+ years in B2B field marketing, strong event management, and email marketing skills.
- Other info: Opportunity to grow your career in a supportive and innovative culture.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Spendesk is proud to have reached profitability and is entering an exciting new phase of growth. Under the leadership of our CEO Axel Demazy and VP of Marketing Ollie Bryden, we’re building a world‑class organisation, poised to achieve even greater success across Europe. You’ll be joining a high‑caliber team that’s expanding Spendesk’s already significant footprint. In this role, you’ll report to the Head of Content & Field Marketing and collaborate closely with our Regional Sales team to drive pipeline growth in your target market. If you’re ambitious, driven, and have 3+ years’ experience in regional marketing, field marketing, or demand generation, we want you to help us continue reaching, and exceeding, our growth targets.
What you’ll be doing
- Regional campaigns: Own localised field marketing campaign roadmap for target regions, working directly with the content and growth teams to brief. Deliver well thought‑out account‑based marketing campaigns which deliver qualified sales opportunities.
- Event marketing: Lead E2E in‑person and virtual event execution in your region – turning this into a consistent revenue‑generating channel. Implement an event marketing playbook which covers pre, during and post‑event activities. Act as a team lead at events by briefing internal teams, managing communications, and ensuring meaningful customer interactions. Identify co‑partnership opportunities for our event roadmap.
- Research & Insight: Become an expert in the market landscape of the region through field research, including competitor intelligence, market trends and customer research. Analyse closed lost deals, closed won deals and E2E customer journeys in our CRM.
- Lead nurture & email marketing: Design and execute lead nurture strategies that align with different stages of the funnel. Write compelling email marketing content to drive engagement and conversions. Implement best practices for outbound and inbound email marketing.
- Sales & marketing alignment: Work closely with sales teams to ensure a smooth handover of leads and opportunities. Support sales teams with marketing materials and messaging for field events, outreach, and campaign enablement.
- Marketing operations & performance tracking: Utilise HubSpot and Salesforce to track, measure, and optimise campaign effectiveness. Develop regional marketing plans based on data‑driven insights and market trends. Improve forecast performance by understanding demand assumptions and pipeline trends. Own pipeline reporting, ensuring clear visibility of marketing‑influenced opportunities and revenue impact.
Your Impact
Working closely with our talented marketing and sales teams, you’ll:
- Take full ownership of regional marketing performance, ensuring a direct contribution to lead gen, pipeline and revenue growth.
- Foster close collaboration with the sales team, ensuring strong alignment on pipeline generation initiatives.
- Demonstrate deep market knowledge and ICP understanding, conducting field research, interviews, and learning calls to inform content and campaign strategies.
- Drive improvement in outbound and inbound email marketing campaigns.
- Build out strong portfolio of regional marketing assets.
What We’re Looking For
- A proven track record (3+ years) in B2B field marketing (or similar).
- Strong event execution and operational process management skills.
- Excellent interpersonal skills, with experience leading teams at events.
- Strong understanding of lead nurture and email marketing best practices.
- Hands‑on experience with HubSpot and Salesforce.
- Strong collaboration skills with sales and marketing teams.
- Deep understanding of ICPs, with a data‑driven approach to campaign strategy.
- Experience with 1:Many / 1:Few ABM strategies.
- Has a strong bias for action and a growth mindset.
- Is confident writing campaign materials and speaking with vendors.
- Is comfortable in a fast‑paced environment.
- Is genuinely curious about what makes field marketing campaigns successful.
Field Marketing Manager employer: Spendesk
Contact Detail:
Spendesk Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Marketing Manager
✨Tip Number 1
Get to know the company inside out! Research Spendesk's recent achievements and growth plans. This will help you tailor your conversations and show that you're genuinely interested in being part of their journey.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn, attend industry events, or join relevant online communities. Building relationships can give you insider info and might even lead to a referral!
✨Tip Number 3
Prepare for interviews by practising common questions related to field marketing. Think about how your past experiences align with Spendesk's goals, especially around pipeline growth and event execution.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email reiterating your enthusiasm for the role can leave a lasting impression. And remember, apply through our website for the best chance!
We think you need these skills to ace Field Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Field Marketing Manager role. Highlight your B2B field marketing experience and any successful campaigns you've led, as this will catch our eye!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about field marketing and how your background makes you the perfect fit for Spendesk. Be sure to mention specific achievements that demonstrate your impact.
Showcase Your Event Experience: Since event marketing is a big part of this role, share examples of events you've managed or contributed to. Talk about your role in planning, execution, and any measurable outcomes that resulted from those events.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Spendesk
✨Know Your Market Inside Out
Before the interview, dive deep into the market landscape relevant to Spendesk. Familiarise yourself with competitors, market trends, and customer insights. This knowledge will not only impress your interviewers but also show that you're genuinely interested in the role and ready to contribute from day one.
✨Showcase Your Event Management Skills
Since event marketing is a key part of the role, prepare examples of past events you've managed. Highlight your ability to lead teams, manage communications, and create engaging customer interactions. Be ready to discuss how you can implement an effective event marketing playbook for Spendesk.
✨Demonstrate Data-Driven Decision Making
Spendesk values a data-driven approach, so come prepared to discuss how you've used analytics tools like HubSpot and Salesforce in previous roles. Share specific examples of how you've tracked campaign effectiveness and adjusted strategies based on insights to drive pipeline growth.
✨Align with Sales Teams
Collaboration with sales is crucial for this position. Be ready to talk about how you've successfully worked with sales teams in the past. Discuss your experience in ensuring smooth lead handovers and how you've supported sales with effective marketing materials and messaging.