Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive customer adoption and revenue growth through innovative marketing strategies.
- Company: Join a dynamic Growth team in a leading SaaS and fintech company.
- Benefits: Enjoy flexible working options and a budget to explore creative marketing initiatives.
- Why this job: Make a real impact on product engagement and collaborate with diverse teams.
- Qualifications: 5+ years in marketing, ideally in B2B SaaS or fintech, with strong analytical skills.
- Other info: Opportunity to manage a marketing budget and work in a fast-paced environment.
The predicted salary is between 43200 - 72000 £ per year.
We are seeking a driven and innovative Product Growth Manager to join our dynamic Growth team. Reporting directly to the VP Marketing, you will play a pivotal role in delivering measurable growth outcomes across our product suite. You’ll be responsible for driving customer adoption, usage, and expansion—directly impacting key SaaS and FS revenue streams.
You will collaborate closely with Product Marketing, Sales, Customer Success, and Product teams to design and execute programmes that increase product engagement, upsell, and overall revenue per account. You’ll also have ownership of a marketing budget to deploy across technology and advertising initiatives.
Key Responsibilities
- Customer Segmentation & Targeting: Develop and refine customer segmentation strategies to increase average card spend and drive upsell/expansion opportunities. Growth Campaigns: Plan and execute trigger-based, automated email and marketing workflows that drive product adoption and usage KPIs.
- Tech Stack Management: Select, implement, and optimise marketing and comms technology (e.g., CRM, marketing automation, advertising platforms) to enable scalable customer marketing.
- Product GTM campaigns: Execute multi-channel product launch campaigns leverage senior internal stakeholders, external partners and influencers and key distribution channels (online and offline) and targeting to create excitement in market for customers and prospects.
- Cross-Functional Collaboration: Work closely with Account Managers and Customer Success to align on customer needs, campaign messaging, and expansion initiatives. Performance Measurement: Define and track key metrics such as average card spend, feature adoption rates, upsell conversion, and campaign ROI.
- Continuous Improvement: Analyse customer data to identify growth opportunities and iterate on campaigns and programmes for continuous improvement.
- Budget Ownership: Manage and allocate marketing budget efficiently across technology and advertising channels.
What we\’re looking for
- Minimum 5 years’ experience in a marketing role with a strong product-led growth focus, ideally in B2B SaaS or fintech.
- Demonstrable experience with trigger-based and automated email workflows that have delivered measurable product adoption and usage results.
- Proven track record of supporting upsell/expansion programmes, working closely with Customer Success and Account Management.
- Deep understanding of the marketing and comms technology landscape and paid advertising channels.
- Excellent analytical and data skills, with experience consolidating fragmented data sets into a cohesive and well-segmented customer database.
- Comfortable working in a fast-paced, technology-driven environment.
- Strong communication, project management, and stakeholder management skills.
#J-18808-Ljbffr
Product Growth Marketing Manager employer: Spendesk, Inc.
Contact Detail:
Spendesk, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Growth Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in B2B SaaS and fintech marketing. Understanding the nuances of these industries will help you speak the same language as our team and demonstrate your expertise during discussions.
✨Tip Number 2
Showcase your experience with trigger-based and automated email workflows by preparing examples of successful campaigns you've executed. Be ready to discuss the metrics that highlight their effectiveness, as this will resonate well with our focus on measurable growth outcomes.
✨Tip Number 3
Network with professionals in the marketing and comms technology landscape. Engaging with industry peers can provide insights into best practices and tools that are currently making waves, which could be beneficial for your role here at StudySmarter.
✨Tip Number 4
Prepare to discuss how you’ve collaborated cross-functionally in previous roles. Highlighting your ability to work closely with teams like Customer Success and Sales will show us that you understand the importance of alignment in driving product adoption and upsell opportunities.
We think you need these skills to ace Product Growth Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product-led growth, particularly in B2B SaaS or fintech. Use specific metrics to demonstrate your impact on customer adoption and upsell initiatives.
Craft a Compelling Cover Letter: In your cover letter, express your passion for driving measurable growth outcomes. Mention specific campaigns you've executed that align with the responsibilities outlined in the job description, such as trigger-based marketing workflows.
Showcase Analytical Skills: Emphasise your analytical abilities by providing examples of how you've used data to inform marketing strategies. Discuss any tools or technologies you've used to manage customer data and measure campaign performance.
Highlight Cross-Functional Collaboration: Illustrate your experience working with various teams, such as Sales and Customer Success. Provide examples of how you've aligned messaging and initiatives to meet customer needs and drive product engagement.
How to prepare for a job interview at Spendesk, Inc.
✨Showcase Your Analytical Skills
As a Product Growth Marketing Manager, you'll need to demonstrate your analytical prowess. Be prepared to discuss specific examples of how you've used data to drive marketing decisions and improve product adoption rates.
✨Highlight Cross-Functional Collaboration
This role requires working closely with various teams. Share experiences where you've successfully collaborated with sales, customer success, or product teams to achieve growth objectives. This will show your ability to work in a team-oriented environment.
✨Discuss Your Experience with Automation
Since trigger-based and automated email workflows are crucial for this position, come ready to talk about your experience in setting up these systems. Provide examples of campaigns you've executed and the measurable results they achieved.
✨Prepare for Budget Management Questions
You'll have ownership of a marketing budget, so be ready to discuss how you've managed budgets in the past. Talk about your approach to allocating resources effectively across different channels to maximise ROI.
