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For Companies At a Glance
- Tasks: Lead product marketing strategies and manage exciting product launches.
- Company: Join Spendesk, a trailblazer in financial innovation across Europe.
- Benefits: Enjoy competitive pay, flexible work options, and growth opportunities.
- Why this job: Make a real impact by driving product success and customer engagement.
- Qualifications: Experience in product marketing and strong communication skills required.
- Other info: Collaborative environment with a focus on innovation and teamwork.
The predicted salary is between 36000 - 60000 £ per year.
Spendesk is leading the way in financial innovation across Europe. Under the direction of our CEO Axel Demazy, we are building a high-performing, collaborative team to accelerate the next phase of our product-led growth. You will play a pivotal role in building and executing go-to-market (GTM) strategies, creating compelling messaging, and enabling our sales and marketing teams for success. If you thrive in translating product value into customer impact, project managing complex launches, and collaborating with cross-functional teams, we’d love to hear from you.
Key Responsibilities
- GTM Launch Plans & Releases: Own and project manage comprehensive product launch communications plans across multiple product lines. Work cross-functionally with Marketing, Customer, and Data teams to define GTM approach and channel mix by customer segment. Coordinate product release timelines, ensuring all stakeholders are aligned and launch goals are achieved.
- Sales Enablement: Collaborate with Product and Sales teams to deliver impactful sales enablement sessions and materials. Manage the creation and delivery of customer-facing product roadmaps and training sessions to ensure sales teams are equipped to win.
- ICP & Persona Messaging: Develop and own the messaging framework and GTM playbook for all GTM teams and markets. Ensure consistent, compelling persona-based messaging across all communications and channels.
- GTM Collateral: Take full ownership of marketing and sales collateral from ideation to execution, including battlecards, product sheets, website product pages, demo library, and sales slide decks. Work alongside Marketing to ensure all assets reflect brand guidelines and product positioning.
- Integration Partners: Collaborate with integration partners to define and communicate joint GTM plans and technical specifications for both internal and external audiences. Support partner marketing initiatives and co-branded campaigns.
Your impact
- Drive successful product launches that accelerate adoption and revenue growth.
- Ensure sales and marketing teams are equipped with best-in-class tools, content, and messaging.
- Strengthen alignment between Product and GTM teams to maximise customer value and market impact.
What we’re looking for
- Strategic & Organised: Demonstrated success in managing end-to-end product launches and GTM projects in fast-paced, cross-functional environments.
- Excellent Communicator: Both strong written and verbal communication skills, able to distill technical concepts into clear, customer-centric messaging.
- Collaborative: Experience working closely with Product, Marketing, Sales, and external partners to achieve shared goals.
- Analytical & Creative: Ability to use data and customer insights to inform positioning, messaging, and campaign strategy.
- Technical Proficiency: Comfortable navigating product specs and technical documentation; able to translate features into benefits for different audiences.
Product Marketing Manager in London employer: Spendesk, Inc.
Contact Detail:
Spendesk, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by practising common questions and scenarios related to product marketing. We recommend role-playing with a friend to boost your confidence and refine your answers.
✨Tip Number 3
Showcase your creativity! Bring examples of past projects or campaigns to the interview. This will help you demonstrate your strategic thinking and how you can contribute to their GTM strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Product Marketing Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your experience with GTM strategies and product launches, as this will show us you understand what we're looking for.
Showcase Your Communication Skills: Since strong written communication is key for this role, use your application to demonstrate your ability to convey complex ideas simply. We want to see how you can translate technical concepts into customer-friendly messaging.
Highlight Collaboration Experience: We love a team player! Share examples of how you've worked cross-functionally with different teams like Sales, Marketing, and Product. This will help us see how you can fit into our collaborative culture.
Use Data to Your Advantage: If you've used data to inform your marketing strategies or product messaging in the past, make sure to mention it. We appreciate analytical minds that can back up their decisions with insights!
How to prepare for a job interview at Spendesk, Inc.
✨Know Your GTM Strategies
Before the interview, brush up on your understanding of go-to-market strategies. Be ready to discuss how you've successfully managed product launches in the past and how you would approach them at Spendesk. Highlight specific examples where your strategic thinking made a difference.
✨Master the Messaging Framework
Spend some time developing a clear messaging framework that aligns with Spendesk's values. Prepare to explain how you can create compelling, persona-based messaging that resonates with different customer segments. This will show your ability to translate product value into customer impact.
✨Showcase Your Collaboration Skills
Think of instances where you've worked cross-functionally with teams like Marketing, Sales, and Product. Be ready to share how you facilitated communication and alignment among stakeholders to achieve successful outcomes. This will demonstrate your collaborative spirit, which is crucial for this role.
✨Be Data-Driven and Creative
Prepare to discuss how you've used data and customer insights to inform your marketing strategies. Bring examples of how you've balanced analytical thinking with creativity to develop impactful campaigns. This will highlight your ability to think strategically while also being innovative.
