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For Companies At a Glance
- Tasks: Lead the creative vision and brand identity for a growing hospitality business.
- Company: Join a thriving family-owned business with exciting growth in the hospitality sector.
- Benefits: Enjoy flexible office and home working options while shaping the brand's creative direction.
- Why this job: Be the driving force behind innovative campaigns and visual storytelling in a dynamic environment.
- Qualifications: Looking for a creative visionary with strong design skills and strategic mindset.
- Other info: This is a unique opportunity to establish and lead the creative function from the ground up.
The predicted salary is between 36000 - 60000 £ per year.
This range is provided by Spencer – Richardson. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
Our client is a thriving family-owned business that is growing year on year with an exciting future ahead.
As a leading name in the hospitality sector with sites across the UK, the Marketing team is expanding, and they are looking for a talented Creative Lead that will drive the creative vision of their brand. This is an office-based role with flexibility around some home working.
This is a brand new role reporting to the Group Head of Sales & Marketing. You will be responsible for brand identity, creative strategy, and visual communications. It is unique in that you will have the opportunity to establish and lead the creative function from the ground up. From crafting compelling brand campaigns to designing on-site materials such as menus and signage, you will play a key role in elevating the brand across all touch points. The right person will enjoy working with autonomy & ownership, shaping and defining the creative direction of a growing business. You will work on varied & exciting projects; from branding to campaign development, every day brings a new challenge.
Key Responsibilities
- Brand Strategy & Positioning: Define and develop a clear, compelling, and consistent brand identity across the sites.
- Creative Direction: Lead the development of creative concepts for marketing campaigns, sales materials, social media content, and advertising.
- Graphic Design & Artwork: Design a wide range of assets, including brochures, digital ads, park signage, menus, and event collateral.
- Content & Campaign Development: Work closely with internal teams (marketing, sales, and operations) to develop engaging and impactful campaigns that drive customer engagement and revenue.
- Photography & Videography Oversight: Coordinate photoshoots and video content, ensuring high-quality visual storytelling aligned with brand guidelines.
- Stakeholder Collaboration: Work closely with the sales and marketing team, park managers, and external agencies to ensure a consistent and effective brand presence.
- Brand Guardianship: Maintain and evolve brand guidelines, ensuring all materials reflect a cohesive brand image.
- Innovation & Trend Awareness: Stay ahead of creative trends in hospitality, travel, and leisure to bring fresh ideas and innovation to the brand.
What We’re Looking For
- Creative Visionary: A strong conceptual thinker with a passion for storytelling and visual identity.
- Strategic Mindset: Experience in brand positioning, campaign development, and multi-channel creative execution.
- Technical Skills: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and experience with video editing and animation software is a plus.
- Hands-on Designer: Ability to create high-quality artwork and designs across both digital and print formats.
- Project Management: Comfortable working on multiple projects simultaneously, from large-scale brand campaigns to detailed menu designs.
- Independent & Proactive: As the sole creative lead, you must be highly self-motivated and able to take projects from concept to completion.
- Strong Communication: Able to present and explain creative concepts effectively to stakeholders at all levels.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Art/Creative and Marketing
Industries
Hotels and Motels
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Creative Lead employer: Spencer - Richardson
Contact Detail:
Spencer - Richardson Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Lead
✨Tip Number 1
Familiarize yourself with the hospitality sector and the specific brand identity of our client. Understanding their current positioning and visual style will help you align your creative vision with their goals.
✨Tip Number 2
Showcase your portfolio with a focus on projects that highlight your ability to create compelling brand campaigns and visual communications. Tailor your examples to demonstrate your strategic mindset and hands-on design skills.
✨Tip Number 3
Prepare to discuss your approach to project management and how you handle multiple projects simultaneously. Highlight any relevant experiences where you successfully led creative initiatives from concept to completion.
✨Tip Number 4
Stay updated on the latest trends in creative design, especially within the hospitality and leisure industries. Being able to bring fresh ideas and innovations to the table will set you apart as a candidate.
We think you need these skills to ace Creative Lead
Some tips for your application 🫡
Understand the Brand: Before applying, take some time to understand the brand's identity and values. Research their current marketing campaigns and visual communications to get a sense of their style and tone.
Tailor Your Portfolio: As a Creative Lead, your portfolio is crucial. Make sure to include examples that showcase your ability to develop brand identities, creative concepts, and graphic designs relevant to the hospitality sector.
Craft a Compelling Cover Letter: In your cover letter, highlight your experience in brand strategy and creative direction. Discuss specific projects where you have successfully led creative initiatives and how they align with the company's goals.
Showcase Your Technical Skills: Mention your proficiency in Adobe Creative Suite and any experience with video editing or animation software. Provide examples of how you've used these tools in past projects to enhance your application.
How to prepare for a job interview at Spencer - Richardson
✨Showcase Your Creative Vision
Prepare to discuss your creative process and how you develop compelling brand identities. Bring examples of past projects that highlight your ability to craft engaging campaigns and visual communications.
✨Demonstrate Strategic Thinking
Be ready to explain how you approach brand positioning and campaign development. Discuss any experience you have with multi-channel creative execution and how it has driven customer engagement.
✨Highlight Technical Proficiency
Make sure to mention your skills in Adobe Creative Suite and any experience with video editing or animation software. Consider bringing a portfolio that showcases your graphic design work across both digital and print formats.
✨Communicate Effectively
Practice presenting your ideas clearly and confidently. Be prepared to explain your creative concepts to stakeholders and demonstrate how you can collaborate with various teams to maintain a cohesive brand image.
