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For Companies At a Glance
- Tasks: Lead global marketing strategy and oversee an established team to drive sales growth.
- Company: Join a niche market leader poised for global expansion with significant revenue potential.
- Benefits: Opportunity for equity stake and high-growth wealth generation in a dynamic environment.
- Why this job: Make a real impact by enhancing brand reputation and optimizing customer engagement strategies.
- Qualifications: Proven experience as a Marketing Director with expertise in digital marketing and team leadership.
- Other info: Work closely with the CEO and be part of the Senior Leadership Team.
The predicted salary is between 72000 - 100000 £ per year.
We are representing a niche market leader, generating around £20m in turnover, that has recently secured private equity investment to support global expansion and scale to £100m with a Marketing Leadership opportunity.
Reporting directly to the CEO, you will lead an established team, uniting strategic marketing efforts and driving an integrated global strategy. As a key member of the Senior Leadership Team (SLT), you will oversee global marketing and brand strategy, with significant wealth generation potential through an equity stake.
The organisation has built a strong market position based on quality, enabling it to nearly triple revenues over the last five years and capture 30% domestic market share. However, this growth has been driven by brand reputation rather than commercial sophistication, which is now critical for the next phase of development.
As such, current practices need evaluation and enhancement, with a focus on building efficient strategies and processes to optimise complex customer engagement, designed for scalability (organically and through M&A). The customer base is globally diverse and highly informed, making high-value purchases. Channels span B2C, B2B, and B2B2C, in a consolidating market that offers both opportunity and the need for professionalism and a holistic approach.
If you are motivated by the opportunity to lead commercial strategy, drive impact, build on a strong brand, and benefit from high-growth, wealth-generation potential, please apply via LinkedIn.
Key Responsibilities
- Paid & Social Campaigns : Plan, launch, and optimise paid and social campaigns to drive sales growth and generate qualified leads with trackable ROI. Identify target markets and develop marketing activities to achieve revenue targets. Measure and report performance across all traffic sources (paid, media packages, PPC) and optimise through conversion rate testing.
- Lead Generation : Manage B2C lead generation, maximising spend, up-sell/cross-sell potential, and ROI. Collaborate closely with sales, product, and external agencies to create profitable marketing and sales funnels. Implement and optimise the CRM system for scalable lead generation and customer engagement. Drive automation and map customer journeys. Evaluate and adopt new digital technologies and platforms to enhance results.
- Reporting & Analytics : Develop comprehensive reporting to generate actionable insights and track KPIs (CPL, CPE, application rate). Automate reports and communicate campaign effectiveness to stakeholders.
- Leadership : Lead, coach, and inspire a high-performance global marketing team. Foster a culture of collaboration, innovation, and continuous improvement.
- Brand Development : Create and implement a sophisticated brand architecture for core businesses. Plan and develop brand strategies aligned with company values and market expansion goals.
Key Attributes
- Deep understanding of market dynamics and strategic leadership.
- Strong customer focus with expertise in optimising customer journeys and touchpoints.
- Digital marketing expert with mastery of PPC, SEO, and web design.
- Data-driven decision maker with proficiency in Google Analytics.
- Proven leadership in building, mentoring, and inspiring high-performing teams.
- Experience managing international markets (USA, Europe, APAC).
- Bonus: Experience with HubSpot, Shopify, and higher-value sales.
Qualifications & Experience
- Proven experience as a Marketing Director, leading marketing teams and presenting at the board level.
- Degree and certifications in Marketing or related fields.
Seniority level
- Executive
Employment type
- Full-time
Job function
- Marketing
- Industries : Education and Higher Education
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Chief Marketing Officer employer: Spencer Group
Contact Detail:
Spencer Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Chief Marketing Officer
✨Tip Number 1
Make sure to showcase your experience in leading marketing teams and driving strategic initiatives. Highlight specific examples where you've successfully implemented integrated global strategies that resulted in measurable growth.
✨Tip Number 2
Demonstrate your expertise in digital marketing by discussing your proficiency with tools like Google Analytics, PPC, and SEO. Be prepared to share how you've used data-driven insights to optimize campaigns and improve ROI.
✨Tip Number 3
Emphasize your leadership skills by providing examples of how you've inspired and developed high-performing teams. Discuss your approach to fostering a culture of collaboration and innovation within your previous roles.
✨Tip Number 4
Since the role involves managing international markets, be ready to discuss your experience in this area. Share insights on how you've navigated different market dynamics and tailored strategies for diverse customer bases.
We think you need these skills to ace Chief Marketing Officer
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in leading marketing teams and driving commercial strategies. Emphasize your achievements in optimizing customer journeys and managing international markets.
Craft a Compelling Cover Letter: In your cover letter, express your motivation for the role and how your background aligns with the company's goals. Discuss your experience with digital marketing, brand development, and data-driven decision-making.
Showcase Leadership Skills: Provide examples of how you have led and inspired high-performing teams in your previous roles. Highlight any specific instances where you fostered a culture of collaboration and innovation.
Demonstrate Market Understanding: Illustrate your deep understanding of market dynamics and customer focus. Mention any relevant experience with PPC, SEO, and web design that showcases your expertise in digital marketing.
How to prepare for a job interview at Spencer Group
✨Showcase Your Strategic Vision
As a Chief Marketing Officer, it's crucial to demonstrate your ability to develop and implement a strategic marketing vision. Prepare to discuss specific examples of how you've successfully led marketing initiatives that align with business goals, particularly in scaling operations and enhancing brand reputation.
✨Highlight Data-Driven Decision Making
Given the emphasis on analytics in the job description, be ready to share how you've utilized data to drive marketing decisions. Discuss your experience with tools like Google Analytics and how you've measured campaign effectiveness to optimize ROI.
✨Emphasize Leadership and Team Development
The role requires leading a high-performance global marketing team. Prepare to talk about your leadership style, how you've mentored teams, and fostered a culture of collaboration and innovation. Share success stories that illustrate your impact on team performance.
✨Demonstrate Understanding of Market Dynamics
With a focus on international markets, be prepared to discuss your experience in managing diverse customer bases and adapting strategies for different regions. Highlight your understanding of market dynamics and how you've navigated challenges in a consolidating market.
