Global Marketing Specialist

Responsibilities

• Develop and execute global marketing strategies, product/portfolio campaigns, and launch programs aligned to POAPs, KPIs, ROI, and pipeline growth targets
• Build and manage the full marketing funnel (awareness, demand generation, sales enablement), driving prospects, MQLs, opportunities, and revenue growth
• Lead market, segment, customer, and competitive research to identify trends, insights, and opportunities that inform campaigns and product enhancements
• Collaborate cross-functionally and regionally (Marketing, Product, Sales, PM, Comms, GDC, Partners) to ensure consistent messaging, branding, and execution
• Manage, optimize, and analyze digital channels, campaign performance, and CRM data to improve buyer experience, effectiveness, and conversion
• Develop sales enablement tools, content, events, partner support, and thought leadership to strengthen brand presence and accelerate pipeline
• Oversee global marketing budgets (up to £125K), chair meetings, track actions, ensure delivery within budget, and maintain high execution standards
• Build deep product and technical expertise, ensure ethical compliance, explore AI-driven marketing opportunities, and maintain strong stakeholder and agency relationships

Qualifications

• Proven B2B marketing experience with strong strategic thinking, analytical capability, and problem‑solving skills
• Results‑driven and data‑focused, with the ability to forecast, measure, analyze, and report on campaign performance to optimize pipeline impact
• Highly organized with excellent time management, attention to detail, and the ability to prioritize and multitask effectively within set budgets
• Proactive, adaptable, and resilient, with up‑to‑date knowledge of B2B marketing trends and the flexibility to navigate changing market conditions
• Strong communicator and collaborator, able to work effectively with cross‑functional, international, and geographically dispersed teams
• Experienced in executing global marketing programs and coordinating closely with sales to maximize the effectiveness of campaigns and tactics (events, webinars, email)

Benefits

• Be a part of an ambitious, fast‑growing, international company with a friendly and inclusive culture
• Drive growth within a leading global organization whose purpose is to work with our customers and make the world a better place
• Be a key member of our team in our amazing offices, with a hybrid working model available
• Access to an on‑site restaurant
• Gym discounts
• Volunteering days and much more