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- Tasks: Lead innovative marketing communications for Specsavers, focusing on brand awareness and ROI.
- Company: Join Specsavers, a leading optical and audiology brand in Ireland, known for its inclusive culture.
- Benefits: Enjoy competitive pay, flexible working options, and opportunities for professional growth.
- Why this job: Be at the forefront of creative campaigns that make a real impact in the community.
- Qualifications: Bring extensive marketing experience, digital expertise, and strong storytelling skills.
- Other info: Frequent travel across the UK and Ireland is required; apply before 22nd April 2025!
The predicted salary is between 43200 - 72000 £ per year.
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board. Ready to lead industry-leading and innovative marketing communications for Specsavers in the Republic of Ireland?
Role Overview
As a Senior Manager Brand Communications, you'll be at the forefront working behind the integration of our creative, media, PR, and social media agencies to hit ROI-specific brand awareness and objectives.
Key Responsibilities
- Work closely with the UK and Ireland strategy team to understand business objectives for marketing communications across the Specsavers brand, optics, and audiology activities.
- Develop annual brand comms briefs and audience-centric responses (RTBs) based on previous learnings, industry data, and key audience insights.
- Collaborate with agencies and wider teams to bring plans to life while ensuring alignment with the brand's tone of voice and meeting specific objectives with clearly defined KPIs.
- Set and manage budgets for all Ireland production activities across broadcast, partnership, social, and PR.
- Take full ownership of briefing output requirements to agencies, setting key deadlines and expectations, and acting as the final sign-off on content.
- Conduct business reviews with third-party agencies, set targets, and define objectives.
- Lead key calls, including weekly WIP calls and bi-weekly scrums, to keep everything on track.
- Implement effective systems for continuous sharing of content and plans.
- Sign off all local content for brand campaigns and activities for individual stores and hubs in Ireland.
- Manage stakeholders and keep them updated on success and your team's role in achieving overall business objectives.
Qualifications
You should bring extensive experience in marketing communications, digital and social media expertise, and a talent for storytelling. A strong background with third-party agencies is essential. You will excel in stakeholder management and project management, possess a good understanding of data, and always be looking to improve. Your approach to commercial and business impacts will be top-notch as you deliver innovative and impactful marketing campaigns for Ireland.
This role involves frequent travel across the UK, ROI, and Guernsey for team meetings, shoots, and working with partners.
This role closes on 22nd April 2025; however, we may close the advert sooner if we receive a high volume of quality applications. So don't delay your application, apply now - you'll be glad you did.
Senior Manager Brand Communications ROI employer: Specsavers
Contact Detail:
Specsavers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager Brand Communications ROI
✨Tip Number 1
Familiarise yourself with Specsavers' brand values and recent marketing campaigns. Understanding their tone of voice and how they engage with their audience will help you align your approach during interviews.
✨Tip Number 2
Network with professionals in the marketing communications field, especially those who have experience working with Specsavers or similar brands. This can provide you with insider insights and potentially valuable referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful campaigns you've led, particularly those that demonstrate your ability to manage budgets and achieve ROI. Be ready to showcase your storytelling skills and how they contributed to campaign success.
✨Tip Number 4
Stay updated on the latest trends in digital and social media marketing. Being knowledgeable about current industry practices will not only impress during interviews but also show your commitment to continuous improvement in your field.
We think you need these skills to ace Senior Manager Brand Communications ROI
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and qualifications required for the Senior Manager Brand Communications role. Tailor your application to highlight how your experience aligns with their needs.
Craft a Compelling CV: Your CV should clearly showcase your extensive experience in marketing communications, digital and social media expertise, and storytelling skills. Use specific examples of past projects that demonstrate your ability to manage budgets and collaborate with agencies.
Write a Strong Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Highlight your stakeholder management skills and your approach to delivering innovative marketing campaigns. Make sure to mention your understanding of data and how it informs your strategies.
Proofread Your Application: Before submitting, carefully proofread your application for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial for a senior management position.
How to prepare for a job interview at Specsavers
✨Understand the Brand
Before your interview, make sure you have a solid understanding of Specsavers' brand values and recent campaigns. This will help you demonstrate how your experience aligns with their objectives and how you can contribute to their marketing communications.
✨Showcase Your Agency Experience
Since the role involves collaboration with third-party agencies, be prepared to discuss your previous experiences working with agencies. Highlight specific projects where you successfully managed relationships and delivered results.
✨Prepare for Data-Driven Discussions
Given the focus on ROI and KPIs, brush up on your data analysis skills. Be ready to discuss how you've used data to inform marketing strategies and measure success in past roles.
✨Demonstrate Stakeholder Management Skills
This position requires excellent stakeholder management. Prepare examples of how you've effectively communicated with various stakeholders, managed expectations, and kept them informed about project progress.
