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- Tasks: Lead innovative CRM campaigns that redefine customer experiences and drive engagement.
- Company: Join Specsavers, a leader in retail with a focus on creativity and customer connection.
- Benefits: Gain valuable experience, work in a dynamic environment, and enjoy a competitive salary.
- Other info: Fast-paced role with opportunities for growth and collaboration with creative teams.
- Why this job: Make a real impact on customer relationships while developing your marketing skills.
- Qualifications: Background in Marketing or CRM with experience in multi-channel campaigns.
The predicted salary is between 30000 - 40000 ÂŁ per year.
Join to apply for the CRM Manager role at Specsavers. Ready to help redefine customer experiences, where CRM and creativity come together? Help shape the future of customer connections as we move beyond traditional communications and embrace CRM and digital programmes designed to deliver meaningful experiences.
As a CRM Manager – up to 8 months FTC, you’ll shape and deliver market‑leading, customer‑centric campaigns that make a real difference. You’ll take ownership of the execution, optimisation, and monitoring of multi‑channel CRM campaigns aligned with our annual plan. These campaigns will span acquisition and retention, business‑to‑business and business‑to‑consumer and will use a variety of direct media including email, mobile, and direct mail.
You’ll manage the day‑to‑day delivery of targeted campaigns, briefing our technical developer team to ensure accurate audience selection, segmentation, and dynamic content placement. You’ll oversee ongoing programmes, keeping them on track to meet deadlines while maintaining exact validation of workflows and customer selections. Accuracy is key, and you’ll proactively refine processes to drive continuous improvement. Alongside this, you’ll monitor budgets and expenditure, ensuring campaigns remain efficient and effective.
Collaboration is central to the role. You’ll work closely with the Creative team to brief new campaigns and content changes and manage relationships with third‑party providers such as data services agencies and print and fulfilment partners. You’ll monitor performance trends closely and share valuable insights with stakeholders to guide future activity.
We’re looking for someone with a strong background in Marketing or CRM, with proven experience delivering multi‑channel, data‑driven campaigns using marketing automation tools such as Adobe Campaign. You’ll have an analytical approach and a focused, structured way of working, alongside effective project management and planning experience. A solid understanding of GDPR requirements is essential, as is the ability to work at pace, often managing multiple priorities against tight deadlines. You’ll be naturally inquisitive, with a drive for continuous improvement, and confident in navigating complexity and ambiguity. Strong analytical skills will help you interpret data, spot trends, and make informed decisions that shape future campaigns.
This role closes on 3rd December 2025; however, we may close the advert sooner if we get inundated with high-quality applications. So don’t delay your application, apply now.
CRM Manager in Hampshire employer: Specsavers
Contact Detail:
Specsavers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager in Hampshire
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous CRM campaigns. This will give potential employers a taste of what you can bring to the table and set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its CRM strategies. Be ready to discuss how your experience aligns with their goals and how you can contribute to redefining customer experiences at Specsavers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace CRM Manager in Hampshire
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the CRM Manager role. Highlight your experience with multi-channel campaigns and any marketing automation tools you've used, like Adobe Campaign. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for redefining customer experiences and how you can contribute to our team. Be sure to mention specific examples of successful campaigns you've managed in the past.
Show Off Your Analytical Skills: Since this role requires a strong analytical approach, don’t forget to include examples of how you've used data to drive decisions in previous roles. We love seeing how you interpret trends and make informed choices that lead to successful outcomes.
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to submit all your materials in one go. Plus, we’re excited to see your application come through!
How to prepare for a job interview at Specsavers
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM principles and tools, especially Adobe Campaign. Brush up on how to execute and optimise multi-channel campaigns, as this will be a key focus in your interview.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive decisions in past roles. Be ready to share specific examples of how you've interpreted data trends and applied insights to improve campaign performance.
✨Demonstrate Collaboration Experience
Since collaboration is central to the role, think of examples where you’ve worked closely with creative teams or third-party providers. Highlight how you managed relationships and ensured successful project delivery.
✨Be Ready for Process Improvement Discussions
Expect questions about how you’ve refined processes in previous roles. Prepare to talk about specific instances where you identified inefficiencies and implemented changes that led to better outcomes.