At a Glance
- Tasks: Lead digital campaigns and optimise performance for real results.
- Company: Join Specsavers, a leader in sight and hearing solutions.
- Benefits: Competitive salary, collaborative team, and impactful work.
- Other info: 12-month fixed term role with opportunities for growth.
- Why this job: Make a difference in people's lives through innovative digital strategies.
- Qualifications: Experience in digital marketing and strong analytical skills.
The predicted salary is between 40000 - 50000 £ per year.
We're looking for a Digital Performance Manager located in Nottingham, Southampton, London or Guernsey. If you enjoy seeing digital campaigns deliver real, measurable results - and continuously improving them - this could be the role for you.
At Specsavers, we're focused on changing lives through better sight and hearing, and our digital media plays a vital role in connecting with customers in meaningful ways. We have an opportunity to join the team on a fixed term basis for 12 months.
As a Digital Performance Manager, you'll lead paid social and programmatic display activity, helping to drive bookings across the optics and audiology businesses. You'll join a collaborative digital performance team, working closely with our media agency and internal stakeholders to plan, deliver and optimise campaigns across channels.
In this role, you'll analyse performance, identify opportunities and make effective optimisations across audience targeting, bidding, pacing and creative. You'll also shape testing plans to deliver incremental growth, while managing budgets and ensuring campaigns perform against targets.
Alongside this, you'll collaborate with creative teams and platform partners such as Meta, TikTok and Google, bringing new ideas and opportunities into the business while keeping stakeholders informed and aligned. This is a great opportunity to take ownership and make an impact.
Digital Performance Manager in Fife employer: Specsavers
At Specsavers, we pride ourselves on being an excellent employer, offering a dynamic work culture that fosters collaboration and innovation. Our commitment to employee growth is evident through continuous training opportunities and the chance to lead impactful digital campaigns that change lives. With locations in Nottingham, Southampton, London, and Guernsey, we provide a supportive environment where your contributions are valued, and you can truly make a difference in the optics and audiology sectors.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Performance Manager in Fife
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past digital campaigns and their results. This will help you stand out during interviews and demonstrate your ability to drive measurable outcomes.
✨Tip Number 3
Prepare for interviews by researching the company and its digital strategies. Be ready to discuss how you can contribute to their goals, especially in optimising campaigns and driving bookings across channels.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Digital Performance Manager in Fife
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that are relevant to the Digital Performance Manager role. Highlight your achievements in digital campaigns and any experience with paid social and programmatic display activity.
Craft a Compelling Cover Letter:Use your cover letter to tell us why you're passionate about digital performance and how you can contribute to our mission at Specsavers. Share specific examples of how you've driven measurable results in previous roles.
Showcase Your Analytical Skills:Since this role involves analysing performance and optimising campaigns, be sure to mention any tools or methodologies you’ve used to track and improve campaign performance. We love data-driven decision-making!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Specsavers
✨Know Your Digital Metrics
Make sure you brush up on key digital performance metrics like CTR, CPC, and ROI. Being able to discuss how you've used these metrics to optimise campaigns in the past will show that you understand what drives success in digital marketing.
✨Showcase Your Collaborative Spirit
Since this role involves working closely with media agencies and creative teams, be prepared to share examples of how you've successfully collaborated in previous roles. Highlighting your teamwork skills will demonstrate that you're a good fit for their collaborative culture.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations, like optimising a poorly performing campaign. Think through your approach to problem-solving and be ready to explain your thought process clearly and confidently.
✨Bring Fresh Ideas to the Table
Research recent trends in digital marketing and be ready to discuss innovative strategies you could implement. Showing that you're proactive and have a finger on the pulse of the industry will impress the interviewers and align with their focus on continuous improvement.
