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- Tasks: Shape local marketing strategies and drive store performance across the West Division.
- Company: Join a leading age-inclusive jobs board focused on community engagement.
- Benefits: Flexible working, travel opportunities, and a chance to make a real impact.
- Why this job: Be the voice of local stores and enhance their presence in communities.
- Qualifications: Strong marketing experience and excellent communication skills required.
- Other info: Dynamic role with travel from Bristol to Liverpool and great career growth potential.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Ready to shape hyper-local marketing strategies that support stores, strengthen community presence and drive performance across the West Division. This is a field-based role, involving travel 2 to 3 days per week across the area from Bristol to Liverpool, so a valid driving licence is required. Living in the west of the UK would be preferable due to the travel involved.
Responsibilities
- Act as the point of contact for Store Partners across the division, helping them shape and deliver local marketing strategies that drive volume, respond to competitor activity and unlock new opportunities.
- Collaborate with the Stores Strategy & Trading team to plan, implement and execute effective local marketing activity; recommend ideas, brief creative work, review and approve campaigns, and monitor store performance to inform support needs.
- Focus on hyper-local activity to ensure stores are visible, relevant and ever-present within their communities.
- Provide full-service marketing support to the division, offering insight, guidance and practical solutions tailored to each store; own store-level marketing plans from concept through activation.
- Work with the Regional Sales Team, external agencies and internal stakeholders; monitor competitor behaviour, identify risks and opportunities, and develop tactical responses to defend and grow store positions.
- Support "Own Your Town" initiatives; manage queries, present at key meetings and partner with Business Development on new or relocated stores.
- Lead best-practice launch plans, coordinate media recommendations, book and execute local media, and oversee door drops and other direct marketing activity.
- Support the activation team with creative briefs to ensure local artwork is accurate and impactful.
Qualifications & Attributes
- Strong commercial marketing experience and the confidence to thrive in a fast-paced, constantly evolving environment.
- Ownership mindset; able to stay motivated, communicate with clarity and impact with stakeholders at every level.
- Comfortable presenting to others and working collaboratively as part of a remote team.
- Flexible, adaptable approach to manage shifting priorities; strong organisational and delivery capabilities to maintain high standards.
This role closes on 5th February 2026; however, we may close the advert sooner if we receive high-quality applications. Apply promptly.
Field Marketing Manager - West Division - covering from Bristol to Liverpool in Fareham employer: Specsavers
Contact Detail:
Specsavers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Marketing Manager - West Division - covering from Bristol to Liverpool in Fareham
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at local events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Tailor your pitch! When you get the chance to chat with potential employers, make sure to highlight your relevant experience and how it aligns with their needs. Show them you’re the perfect fit for their team.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds as they make their decision.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might just be the perfect match for you. Plus, it’s a great way to stay updated on new roles as they come up.
We think you need these skills to ace Field Marketing Manager - West Division - covering from Bristol to Liverpool in Fareham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Field Marketing Manager role. Highlight your commercial marketing experience and any relevant achievements that show you can thrive in a fast-paced environment.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention your ownership mindset and how you’ve successfully collaborated with teams in the past.
Showcase Your Local Knowledge: Since this role involves hyper-local marketing, demonstrate your understanding of the West Division. Mention any previous experience or insights you have about the communities from Bristol to Liverpool.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Specsavers
✨Know Your Local Market
Before the interview, research the specific areas from Bristol to Liverpool. Understand the local demographics, key competitors, and any recent marketing trends. This will help you demonstrate your knowledge of hyper-local strategies and show that you're ready to hit the ground running.
✨Showcase Your Collaboration Skills
Since this role involves working with various teams and stakeholders, prepare examples of how you've successfully collaborated in the past. Think about times when you’ve worked with sales teams or external agencies to deliver effective marketing campaigns. Be ready to discuss these experiences in detail.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific marketing challenges or competitor activities. Practice articulating your thought process and decision-making skills. Use the STAR method (Situation, Task, Action, Result) to structure your responses clearly and effectively.
✨Demonstrate Your Ownership Mindset
This role requires a proactive approach, so be prepared to discuss how you take ownership of projects. Share examples where you’ve driven initiatives from concept to execution, highlighting your ability to stay motivated and deliver results even in fast-paced environments.