At a Glance
- Tasks: Lead and optimise paid search campaigns on Google Ads and Microsoft Ads.
- Company: Join a forward-thinking company focused on digital marketing and customer engagement.
- Benefits: Enjoy flexible working options and opportunities for professional growth.
- Other info: Apply by 11th August 2025, but don’t wait—high-quality applications may close this role sooner!
- Why this job: Be at the forefront of digital marketing, driving impactful campaigns and collaborating with creative teams.
- Qualifications: Solid experience in paid search, analytical skills, and familiarity with tools like GA4 and Excel.
The predicted salary is between 36000 - 60000 £ per year.
Ready to drive digital performance and deliver impact campaigns?
As a Digital Performance Manager – up to 10-month FTC, you’ll lead the planning, delivery, and optimisation of paid search campaigns across Google Ads and Microsoft Ads. Your work will help us connect with the right customers at the right time with the right message, driving online bookings and sales across optics, audiology, domiciliary, and corporate services.
In this role, you’ll take ownership of paid search and PMAX campaign performance, working closely with our media agency to implement changes, manage budgets, and unlock growth opportunities. You’ll conduct regular analysis, optimise campaigns daily, and lead a robust testing roadmap to ensure we stay ahead in a fast-evolving digital landscape and remain at the forefront of industry trends.
You’ll collaborate with SEO, creative teams, and platform representatives (Google and Microsoft) to deliver a connected and innovative search strategy. Partnering with our creative agency, you’ll brief and deliver compelling ad content that resonates with our audiences. Your insights will help shape future campaigns and keep us at the cutting edge of digital marketing.
We’re looking for someone with solid paid search experience, an analytical mindset, and confidence using tools like GA4, Looker Studio, and Excel. You’ll be skilled in keyword research (SimilarWeb, Ahrefs, Keyword Planner), ad copy testing, and audience segmentation, and ideally hold certifications in Google Ads or Analytics. You’ll be proactive, detail-focused, and comfortable managing multiple projects at the same time.
This role closes on 11th August 2025: however, we may close the advert sooner if we get inundated with high-quality applications. So don’t delay your application, apply now – you’ll be glad you did.
Digital Performance Manager in Telford employer: Specsavers
As a Digital Performance Manager with us, you'll thrive in a dynamic and innovative work culture that prioritises collaboration and creativity. We offer competitive benefits, including professional development opportunities to enhance your skills and advance your career in the fast-paced digital marketing landscape. Join our team and be part of a company that values your contributions and supports your growth while making a meaningful impact in the optics and audiology sectors.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Performance Manager in Telford
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially around paid search and PMAX campaigns. This will not only help you during interviews but also demonstrate your passion and commitment to staying ahead in the industry.
✨Tip Number 2
Network with professionals in the digital marketing field, particularly those who work with Google Ads and Microsoft Ads. Engaging with industry experts can provide valuable insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 3
Prepare to discuss specific examples of how you've optimised paid search campaigns in the past. Highlighting your analytical mindset and results-driven approach will showcase your suitability for the role and impress the hiring team.
✨Tip Number 4
Stay updated on tools like GA4 and Looker Studio by exploring online tutorials or webinars. Being well-versed in these platforms will not only boost your confidence but also demonstrate your proactive attitude towards professional development.
We think you need these skills to ace Digital Performance Manager in Telford
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights your experience with paid search campaigns, particularly with Google Ads and Microsoft Ads. Include specific metrics or achievements that demonstrate your impact in previous roles.
Craft a Compelling Cover Letter:In your cover letter, express your passion for digital marketing and how your analytical mindset aligns with the role. Mention your familiarity with tools like GA4 and Looker Studio, and provide examples of successful campaigns you've managed.
Showcase Relevant Skills:Emphasise your skills in keyword research, ad copy testing, and audience segmentation. If you have certifications in Google Ads or Analytics, make sure to mention them prominently in your application.
Highlight Collaboration Experience:Since the role involves working closely with various teams, include examples of past collaborations with creative teams or media agencies. This will demonstrate your ability to work effectively in a team-oriented environment.
How to prepare for a job interview at Specsavers
✨Showcase Your Analytical Skills
As a Digital Performance Manager, you'll need to demonstrate your analytical mindset. Be prepared to discuss specific examples of how you've used data to optimise campaigns in the past. Highlight your experience with tools like GA4 and Looker Studio.
✨Familiarise Yourself with Paid Search Tools
Make sure you know your way around Google Ads and Microsoft Ads. Brush up on your knowledge of keyword research tools such as SimilarWeb and Ahrefs. Being able to speak confidently about these tools will show that you're ready to hit the ground running.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific situations, such as managing a budget or optimising a campaign. Think through potential scenarios and prepare your responses, focusing on your problem-solving skills and strategic thinking.
✨Demonstrate Collaboration Skills
This role involves working closely with various teams, including SEO and creative agencies. Be ready to share examples of how you've successfully collaborated in the past, and emphasise your ability to communicate effectively across different departments.
