At a Glance
- Tasks: Lead and optimise paid search campaigns on Google and Microsoft Ads.
- Company: Join the UK's top over-50s inclusive jobs board, making a real impact.
- Benefits: Enjoy flexible working options and a dynamic team environment.
- Other info: Apply by 11th August 2025; early applications encouraged!
- Why this job: Be at the forefront of digital marketing and drive meaningful campaigns.
- Qualifications: Solid experience in paid search, analytical skills, and familiarity with GA4 and Excel required.
The predicted salary is between 28800 - 48000 £ per year.
This job is brought to you by Jobs/Redefined, the UK\'s leading over-50s age inclusive jobs board.
Ready to drive digital performance and deliver impact campaigns?
As a Digital Performance Manager - up to 10-month FTC, you\'ll lead the planning, delivery, and optimisation of paid search campaigns across Google Ads and Microsoft Ads. Your work will help us connect with the right customers at the right time with the right message, driving online bookings and sales across optics, audiology, domiciliary, and corporate services.
In this role, you\'ll take ownership of paid search and PMAX campaign performance, working closely with our media agency to implement changes, manage budgets, and unlock growth opportunities. You\'ll conduct regular analysis, optimise campaigns daily, and lead a robust testing roadmap to ensure we stay ahead in a fast-evolving digital landscape and remain at the forefront of industry trends.
You\'ll collaborate with SEO, creative teams, and platform representatives (Google and Microsoft) to deliver a connected and innovative search strategy. Partnering with our creative agency, you\'ll brief and deliver compelling ad content that resonates with our audiences. Your insights will help shape future campaigns and keep us at the cutting edge of digital marketing.
We\'re looking for someone with solid paid search experience, an analytical mindset, and confidence using tools like GA4, Looker Studio, and Excel. You\'ll be skilled in keyword research (SimilarWeb, Ahrefs, Keyword Planner), ad copy testing, and audience segmentation, and ideally hold certifications in Google Ads or Analytics. You\'ll be proactive, detail-focused, and comfortable managing multiple projects at the same time.
This role closes on 11th August 2025: however, we may close the advert sooner if we get inundated with high-quality applications. So don\'t delay your application, apply now - you\'ll be glad you did.
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#J-18808-LjbffrDigital Performance Manager in Fareham employer: Specsavers
As a Digital Performance Manager with us, you'll thrive in a dynamic and inclusive work environment that champions creativity and innovation. We offer competitive benefits, a strong focus on employee development, and the opportunity to collaborate with industry leaders in digital marketing, all while making a meaningful impact in the healthcare sector. Join us in our mission to connect with customers effectively and drive growth in a supportive culture that values your contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Performance Manager in Fareham
✨Dive into Digital Learning Communities
Join online forums and communities focused on digital education, like EdTech Meetups or LinkedIn groups. Engage actively—share ideas and insights, and you'll not only learn a ton but also connect with potential employers and thought leaders in the industry.
✨Showcase Your Teaching Skills
Create content that demonstrates your understanding of digital learning—think blogs, videos, or even free online workshops. This could catch the eye of companies like Specsavers looking for innovative thinkers. Plus, it’s a great way to practice your presentation skills!
✨Utilise University Career Services
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✨Apply Directly Via Company Websites
When you come across roles like Digital Performance Manager at Specsavers, make sure to apply directly through their website. It not only shows you're serious but sometimes you'll find positions listed there that may not be on job boards yet. Keep an eye on those!
We think you need these skills to ace Digital Performance Manager in Fareham
Some tips for your application 🫡
Show Off Your Passion for Learning:When applying for a role in digital learning and education at Specsavers, make sure to sprinkle your application with examples of your enthusiasm for teaching and learning technologies. Share specific experiences where you've used, designed, or implemented digital learning solutions, as this shows us that you truly get the field.
Highlight Relevant Education and Certification:In the digital learning space, having a strong educational background can set you apart. Don't shy away from showcasing your degrees, certifications, or relevant courses related to e-learning, instructional design, or educational technology. We love seeing candidates who have actively invested in their learning journey!
Tailor Your CV to the Role:Your CV is your first impression, so let's make it count! Focus on your skills directly related to digital learning, such as course development, learning management systems, and data analysis. Be sure to show measurable results from your past roles to demonstrate your impact and effectiveness.
Craft a Compelling Cover Letter:In your cover letter, express not just your qualifications, but your vision for the future of digital education. Discuss how your experiences align with the mission of Specsavers and highlight any innovative ideas you might have for enhancing learning experiences. This is your chance to connect with us on a deeper level!
How to prepare for a job interview at Specsavers
✨Get Hands-On with Learning Technologies
Familiarise yourself with common digital learning tools and platforms, like LMS systems or authoring tools that Specsavers might use. Understanding these will give you an edge and show you’re ready to jump in from day one!
✨Showcase Your Creativity in Lesson Design
Prepare a portfolio of your past projects if you have them, or create sample lesson plans or digital content demos. Being able to discuss your creative approach to engaging students can really set you apart in a full-time role at Specsavers.
✨Brush Up on Educational Trends
Stay in the loop with the latest trends in digital education, like gamification or personalised learning experiences. This will help you engage in meaningful discussions during the interview and demonstrate your passion for the field.
✨Prepare for Collaborative Scenarios
Expect to be asked about your experience working collaboratively with educators or other stakeholders. Consider discussing how you've contributed to a team effort in creating engaging educational content or improving student outcomes.
