At a Glance
- Tasks: Lead and optimise paid search campaigns to drive online bookings and sales.
- Company: Join a forward-thinking company focused on connecting with customers through innovative digital marketing.
- Benefits: Enjoy flexible working options and the chance to work with top industry tools.
- Other info: Apply before 11th August 2025, as we may close applications early due to high interest.
- Why this job: Be at the forefront of digital marketing, shaping impactful campaigns and collaborating with creative teams.
- Qualifications: Solid experience in paid search, analytical skills, and familiarity with tools like GA4 and Excel required.
The predicted salary is between 36000 - 60000 £ per year.
Ready to drive digital performance and deliver impact campaigns?
As a Digital Performance Manager – up to 10-month FTC, you’ll lead the planning, delivery, and optimisation of paid search campaigns across Google Ads and Microsoft Ads. Your work will help us connect with the right customers at the right time with the right message, driving online bookings and sales across optics, audiology, domiciliary, and corporate services.
In this role, you’ll take ownership of paid search and PMAX campaign performance, working closely with our media agency to implement changes, manage budgets, and unlock growth opportunities. You’ll conduct regular analysis, optimise campaigns daily, and lead a robust testing roadmap to ensure we stay ahead in a fast-evolving digital landscape and remain at the forefront of industry trends.
You’ll collaborate with SEO, creative teams, and platform representatives (Google and Microsoft) to deliver a connected and innovative search strategy. Partnering with our creative agency, you’ll brief and deliver compelling ad content that resonates with our audiences. Your insights will help shape future campaigns and keep us at the cutting edge of digital marketing.
We’re looking for someone with solid paid search experience, an analytical mindset, and confidence using tools like GA4, Looker Studio, and Excel. You’ll be skilled in keyword research (SimilarWeb, Ahrefs, Keyword Planner), ad copy testing, and audience segmentation, and ideally hold certifications in Google Ads or Analytics. You’ll be proactive, detail-focused, and comfortable managing multiple projects at the same time.
This role closes on 11th August 2025: however, we may close the advert sooner if we get inundated with high-quality applications. So don’t delay your application, apply now – you’ll be glad you did.
Digital Performance Manager in Nottingham employer: Specsavers
As a Digital Performance Manager with us, you'll thrive in a dynamic and innovative work culture that prioritises collaboration and creativity. We offer competitive benefits, including professional development opportunities to enhance your skills and advance your career in the fast-paced digital marketing landscape. Join our team and be part of a company that values your contributions and supports your growth while making a meaningful impact in the optics and audiology sectors.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Performance Manager in Nottingham
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially around paid search and PMAX campaigns. This will not only help you during interviews but also show your passion for the role and the industry.
✨Tip Number 2
Network with professionals in the digital marketing field, particularly those who work with Google Ads and Microsoft Ads. Engaging with industry experts can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Consider joining online forums or groups focused on digital marketing. Participating in discussions can enhance your knowledge and demonstrate your commitment to staying updated in this fast-evolving landscape.
✨Tip Number 4
Prepare to discuss specific examples of how you've optimised campaigns in the past. Being able to articulate your analytical mindset and results-driven approach will set you apart from other candidates.
We think you need these skills to ace Digital Performance Manager in Nottingham
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights your experience with paid search campaigns, particularly with Google Ads and Microsoft Ads. Include specific metrics or achievements that demonstrate your success in driving online bookings and sales.
Craft a Compelling Cover Letter:In your cover letter, express your passion for digital marketing and detail how your analytical mindset and experience with tools like GA4 and Looker Studio make you a perfect fit for the role. Mention any relevant certifications to strengthen your application.
Showcase Your Analytical Skills:Provide examples of how you've conducted regular analysis and optimised campaigns in previous roles. Highlight your experience with keyword research and audience segmentation to show your capability in managing performance effectively.
Highlight Collaboration Experience:Since the role involves working closely with various teams, mention any past experiences where you've collaborated with creative teams or media agencies. This will demonstrate your ability to work in a team-oriented environment and deliver innovative strategies.
How to prepare for a job interview at Specsavers
✨Showcase Your Analytical Skills
As a Digital Performance Manager, you'll need to demonstrate your analytical mindset. Be prepared to discuss specific examples of how you've used data to optimise campaigns in the past. Highlight your experience with tools like GA4 and Looker Studio.
✨Familiarise Yourself with Paid Search Tools
Make sure you know your way around Google Ads and Microsoft Ads. Brush up on your knowledge of keyword research tools such as SimilarWeb and Ahrefs. Being able to speak confidently about these tools will show that you're ready to hit the ground running.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific situations, such as managing a campaign budget or optimising ad copy. Think through potential scenarios and prepare your responses to demonstrate your problem-solving skills and strategic thinking.
✨Emphasise Collaboration Experience
This role involves working closely with various teams, including creative and SEO. Be ready to share examples of how you've successfully collaborated with others in previous roles, and how you can bring those skills to the table at this company.
