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- Tasks: Lead marketing initiatives across multiple markets and drive campaign success.
- Company: Join a passionate team at Specialized, where biking meets innovation.
- Benefits: Enjoy competitive salary, bike loans, hybrid work, and generous leave policies.
- Why this job: Make a real impact in a collaborative environment while shaping marketing strategies.
- Qualifications: Proven marketing leadership experience and strong analytical skills required.
- Other info: Be part of a culture that values passion, growth, and sustainability.
The predicted salary is between 36000 - 60000 £ per year.
The North Cluster Marketing Leader plays a pivotal role within our marketing organisation acting as the primary liaison between the regional marketing team and country-level marketing. This role is your responsibility for driving all marketing initiatives within the cluster, ensuring alignment with regional strategies and helping create regional campaigns and direction to meet the unique needs of each market within the cluster.
This role is ideal for a dynamic marketing professional who thrives in a collaborative environment and is passionate about driving marketing success across multiple markets. In this role you will be reporting to the North Cluster Leader with a dotted line to the EMEA Marketing Leader and work closely together with the other EMEA Cluster Marketing Leads. The Country Marketing Coordinators within the North Cluster will report directly to you.
KEY RESPONSIBILITIES- Strategic Leadership
- Serve as the driving force for all marketing activities within the cluster.
- Collaborate with the Regional Marketing team to develop a 12‑month marketing calendar that supports the cluster’s needs.
- Provide upstream feedback on campaign performance, market trends and consumer insights to the regional team.
- Campaign Development and Execution
- Lead the implementation of regional marketing campaigns within the cluster.
- Coordinate the creation of marketing assets and collateral needed within the cluster with the regional design team.
- Ensure consistency and alignment of messaging and branding across all cluster markets.
- Team Management
- Manage and mentor Country Marketing Coordinators fostering a collaborative and high‑performance culture.
- Ensure that country marketing teams are equipped with the resources and guidance needed to execute local campaigns effectively.
- Market Insights and Feedback
- Act as the key point of contact for gathering and communicating market intelligence including customer feedback and competitive analysis to the regional marketing team.
- Identify and communicate important themes, trends and opportunities within the cluster to inform regional strategies.
- Operational Efficiency
- Work with each Market Leader within the cluster and your direct reports of Country Marketing Coordinators to set annual local marketing budgets.
- Seek annual budget approval from the Cluster FP&A Leader.
- Ensure that all marketing activities within the cluster are executed on time and within budget.
- Monitor and report on the effectiveness of marketing campaigns and initiatives using data to drive continuous improvement.
- Bachelor's degree in Marketing, Business or a related field (Master’s preferred).
- Proven experience in a marketing leadership role preferably within a regional or cluster structure.
- Strong strategic thinking and planning skills with the ability to translate regional strategies into effective local actions.
- Excellent communication and interpersonal skills with the ability to influence and collaborate across multiple levels of the organization.
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Experience managing and developing a team of marketing professionals.
We truly value the passion and dedication our team brings to Specialized and offer a generous and well‑rounded benefits package designed to support your wellbeing, growth and lifestyle:
- Competitive bike loan & purchase policy – ride the best with support from us.
- Competitive equipment & apparel purchase policy – gear up with confidence!
- Company pension contribution – non‑contributory.
- Annual Salary and Merit reviews – based on company and personal performance.
- Enhanced annual leave and long service policy.
- Enhanced family‑friendly leave.
- Employee Assistance Program.
- Hybrid working policy.
- Volunteer Day Programme.
- Death in Service Benefit.
- Health Cash Plan.
- Events throughout the year.
- …and more.
About Specialized: First and foremost we are riders. We share the core belief that bikes help make the world a better place. From product development and operations to finance and marketing – every role at Specialized contributes to a culture of sustainable global growth and innovation. Around the world we work to recruit candidates who are passionate and curious with the belief that everyone has the potential to be a leader.
Key Skills:- Business Development
- Company Policies
- Customer Service
- Financial Performance
- Revenue Growth
- Oversight
- Regional Sales
- Account Management
- Project Management
- Product Line
- Ensure Compliance
- Human Resources
- Procedures
- Sales Goals
- Direct Reports
Experience: years
Vacancy: 1
Marketing Leader, EMEA North Cluster employer: Specialized
Contact Detail:
Specialized Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Leader, EMEA North Cluster
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who work in EMEA or have insights into the North Cluster. A friendly chat can lead to opportunities you might not find on job boards.
✨Tip Number 2
Showcase your strategic thinking! When you get the chance to chat with potential employers, share examples of how you've successfully translated regional strategies into local actions. This will highlight your fit for the role.
✨Tip Number 3
Prepare for interviews by diving deep into market trends and consumer insights relevant to the North Cluster. Being able to discuss these topics will demonstrate your passion and knowledge about the region.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Marketing Leader, EMEA North Cluster
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Marketing Leader role. Highlight your strategic thinking and team management abilities, as these are key for us in this position.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're passionate about marketing and how you can drive success across multiple markets. Share specific examples of your past achievements that relate to the responsibilities outlined in the job description.
Showcase Your Analytical Skills: Since data-driven decision-making is crucial for us, include examples of how you've used analytics to improve marketing campaigns. This will demonstrate your ability to provide actionable insights, which is a big part of the role.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows your enthusiasm for joining our team!
How to prepare for a job interview at Specialized
✨Know Your Marketing Strategies
Before the interview, brush up on the latest marketing trends and strategies relevant to the EMEA region. Be ready to discuss how you would align regional strategies with local market needs, showcasing your understanding of both the big picture and the specifics.
✨Showcase Your Leadership Skills
Prepare examples that highlight your experience in managing and mentoring teams. Think about how you've fostered collaboration and high performance in previous roles, as this will be crucial for the Country Marketing Coordinators you'll be overseeing.
✨Be Data-Driven
Since the role involves monitoring campaign effectiveness, come prepared with examples of how you've used data to drive marketing decisions. Discuss specific metrics you've tracked and how they informed your strategies, demonstrating your analytical skills.
✨Communicate Effectively
Practice articulating your thoughts clearly and confidently. This role requires excellent communication skills, so be ready to explain how you've influenced stakeholders and collaborated across different levels of an organisation in the past.
