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- Tasks: Lead marketing initiatives across multiple markets and collaborate with regional teams.
- Company: Join a passionate team at Specialized, where biking meets innovation.
- Benefits: Enjoy competitive salary, bike loans, hybrid work, and generous leave policies.
- Why this job: Make a real impact in a dynamic environment while driving marketing success.
- Qualifications: Experience in marketing leadership and strong strategic planning skills.
- Other info: Be part of a culture that values passion, growth, and sustainability.
The predicted salary is between 36000 - 60000 £ per year.
The North Cluster Marketing Leader plays a pivotal role within our marketing organisation, acting as the primary liaison between the regional marketing team and country-level marketing coordinators. In this role, you’re responsible for driving all marketing initiatives within the cluster, ensuring alignment with regional strategies, and helping create the regional campaigns and direction to meet the unique needs of each market within the cluster. This role is ideal for a dynamic marketing professional who thrives in a collaborative environment and is passionate about driving marketing success across multiple markets.
Key Responsibilities:
- Strategic Leadership: Serve as the driving force for all marketing activities within the cluster. Collaborate with the Regional Marketing team to develop a 12-month marketing calendar that supports the cluster's needs. Provide upstream feedback on campaign performance, market trends, and consumer insights to the regional team.
- Campaign Development and Execution: Lead the implementation of regional marketing campaigns within the cluster. Coordinate the creation of marketing assets and collateral needed within the cluster with the regional design team. Ensure consistency and alignment of messaging and branding across all cluster markets.
- Team Management: Manage and mentor Country Marketing Coordinators, fostering a collaborative and high-performance culture. Ensure that country marketing teams are equipped with the resources and guidance needed to execute local campaigns effectively.
- Market Insights and Feedback: Act as the key point of contact for gathering and communicating market intelligence, including customer feedback and competitive analysis, to the regional marketing team. Identify and communicate important themes, trends, and opportunities within the cluster to inform regional strategies.
- Operational Efficiency: Work with each Market Leader within the cluster and your direct reports of Country Marketing Coordinators to set annual, local marketing budgets. Seek annual budget approval from the Cluster FP&A Leader. Ensure that all marketing activities within the cluster are executed on time and within budget. Monitor and report on the effectiveness of marketing campaigns and initiatives, using data to drive continuous improvement.
What You’ll Need To Win:
- Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
- Proven experience in a marketing leadership role, preferably within a regional or cluster structure.
- Strong strategic thinking and planning skills, with the ability to translate regional strategies into effective local actions.
- Excellent communication and interpersonal skills, with the ability to influence and collaborate across multiple levels of the organization.
- Strong analytical skills, with the ability to interpret data and provide actionable insights.
- Experience managing and developing a team of marketing professionals.
What You’ll Get In Return:
We truly value the passion and dedication our team brings to Specialized UK. In return for your invaluable contribution, we offer a generous and well-rounded benefits package designed to support your wellbeing, growth, and lifestyle:
- Competitive bike loan & purchase policy – ride the best, with support from us.
- Competitive equipment & apparel purchase policy - gear up with confidence!
- Company pension contribution - non-contributory.
- Annual Salary and Merit reviews - based on company and personal performance.
- Enhanced annual leave and long service policy.
- Enhanced family-friendly leave.
- Employee Assistance Program.
- Hybrid working policy.
- Volunteer Day Programme.
- Death in Service Benefit.
- Health Cash Plan.
- Events throughout the year ....and more.
About Specialized:
First and foremost, we are riders. We share the core belief that bikes help make the world a better place. From product development and operations to finance and marketing - every role at Specialized contributes to a culture of sustainable, global growth and innovation. Around the world, we work to recruit candidates who are passionate and curious with the belief that everyone has the potential to be a leader.
Marketing Leader, EMEA North Cluster in Dorking employer: Specialized Bicycle Components
Contact Detail:
Specialized Bicycle Components Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Leader, EMEA North Cluster in Dorking
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing field, especially those who work at companies you're interested in. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns and strategies. This will give potential employers a taste of what you can bring to the table, especially for a role as dynamic as the North Cluster Marketing Leader.
✨Tip Number 3
Prepare for interviews by researching the company’s recent marketing initiatives. Be ready to discuss how you can align with their goals and drive success across multiple markets. We want to see your passion for making an impact!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our team at Specialized.
We think you need these skills to ace Marketing Leader, EMEA North Cluster in Dorking
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the specific skills and experiences that align with the Marketing Leader role. Highlight your leadership experience and any successful campaigns you've led, as this will show us you're the right fit for driving marketing initiatives.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing and how your background makes you the perfect candidate for this role. Don't forget to mention your collaborative spirit and strategic thinking!
Showcase Your Analytical Skills: Since data-driven decisions are key in marketing, make sure to include examples of how you've used analytics to inform your strategies. This will demonstrate to us that you can provide actionable insights and drive continuous improvement.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process. Plus, we love seeing candidates who take that extra step!
How to prepare for a job interview at Specialized Bicycle Components
✨Know Your Marketing Strategies
Before the interview, brush up on the latest marketing trends and strategies relevant to the EMEA region. Be ready to discuss how you would align regional strategies with local market needs, showcasing your understanding of both the big picture and the specifics.
✨Showcase Your Leadership Skills
Prepare examples that highlight your experience in managing and mentoring teams. Think about times when you fostered collaboration or drove a high-performance culture, as this role requires strong team management skills.
✨Be Data-Driven
Since the role involves monitoring campaign effectiveness, come prepared with examples of how you've used data to inform marketing decisions. Discuss specific metrics you've tracked and how they influenced your strategies.
✨Communicate Effectively
Practice articulating your thoughts clearly and confidently. This role requires excellent communication skills, so be ready to demonstrate how you've influenced stakeholders and collaborated across different levels in previous positions.
