Creative Copywriter (fixed term)

Join to apply for the Creative Copywriter (fixed term) role at Speciality Drinks Group. The Whisky Exchange is a globally recognised leader in the world of fine and rare spirits. As part of Speciality Drinks Group and the wider Pernod Ricard family, we pride ourselves on offering exceptional products, expert guidance, and seamless online experiences to spirits lovers and connoisseurs around the world.

The opportunity

With a growing international customer base and a newly refreshed brand identity, we’re seeking a Creative Copywriter to bring our storytelling to life across digital, print, campaigns, and content marketing. This is a unique opportunity to shape our brand voice and engage customers through copy that is both commercially effective and creatively inspiring. The role is fixed term for 6 months.

As Creative Copywriter, you will develop compelling content across a wide range of formats, from social media and email to landing pages, product descriptions, brand stories, press releases and editorial features. You’ll work closely with teams across e-commerce, marketing and creative to ensure every piece of copy is on-brand, optimised for its platform, and connects with our audiences: from the curious enthusiast to the high-value connoisseur. You’ll craft engaging, commercially effective content that blends storytelling with SEO and performance, helping to drive engagement, sales, and long-term brand affinity.

Responsibilities

• Multi-channel Copywriting: Craft engaging copy for social media (organic and paid), email campaigns, PPC, SEO content, and landing pages
• Write longer-form content including product guides, blog articles, educational features and editorial campaigns
• Support PR and brand teams with storytelling content and press releases

Brand Voice & Messaging

• Champion and evolve the TWE tone of voice across all touchpoints
• Translate complex product and category information into accessible, benefit-led copy that aligns with brand pillars (expertise, curiosity, quality, heritage)
• Maintain consistency and clarity of messaging across channels, while flexing tone and format for different audiences and platforms

Commercial & SEO Optimisation

• Work with SEO and marketing teams to develop content that improves discoverability and organic performance
• Optimise product descriptions, headlines and CTAs for clarity, conversion and keyword relevance
• Input into testing strategies (e.g. subject lines, ad copy variants) and use performance insights to improve future output

Collaboration & Workflow

• Liaise with design, digital marketing, e-commerce and event leads to ensure copy aligns with campaign objectives
• Help maintain a central messaging calendar and proactively contribute ideas during brainstorms and planning sessions
• Contribute to style guide development and ensure best practices are shared across the business

Your blend of talent

• Proven experience in copywriting, ideally in a fast-paced e-commerce, retail or DTC environment
• Proven ability to write across short- and long-form content with a balance of creativity and commercial purpose
• Strong command of written English, grammar and tone, with a flair for persuasive storytelling
• Solid working knowledge of SEO best practices, keyword strategy and how content supports online discoverability
• Experience working to deadlines and managing multiple projects across stakeholders
• Passion for spirits, food & drink, or premium/luxury products highly desirable

Benefits Of Joining The Whisky Exchange

• Fun Stuff: Staff Discount at The Whisky Exchange, Tastings, Product Education, Access to Events, Cycle to Work Scheme
• Serious Stuff: EAP, Great Parental Leave Policies, Life Cover, Private Medical Insurance
• Feel Good Stuff: S&R Initiatives, Career Development, Responsible All Day, Employee Networks, Flexi Work, 25 Days Holiday (plus Bank Holidays)

We’re committed to diversity and inclusion. We promote diversity and inclusion throughout our business. In our teams, we proactively foster a diverse workforce and an inclusive culture – an environment where we can truly be ourselves. We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish.

Employment details

• Seniority level: Not Applicable
• Employment type: Full-time
• Job function: Marketing, Public Relations, and Writing/Editing
• Industries: Beverage Manufacturing

London, England, United Kingdom