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- Tasks: Create and manage exciting CRM campaigns to engage customers and drive growth.
- Company: Join a leading group of niche tour operators in a dynamic marketing team.
- Benefits: Competitive salary, hybrid working, and opportunities for creativity and growth.
- Other info: Fast-paced environment with a focus on collaboration and personal development.
- Why this job: Make an impact in the travel industry with your innovative ideas and marketing skills.
- Qualifications: Experience in email marketing and a passion for creative campaign management.
The predicted salary is between 30000 - 40000 £ per year.
The Specialists Journey Group is a collection of some of the world’s finest niche tour operators made up of a number of specialist brands, including Brightwater Holidays – the UK’s leading garden, scenic Scottish and special interest tour operator, Andante Travels – a leading provider of archaeological, cultural and historical holidays, and Dream Challenges, a fundraising event service to UK charities.
We are looking to recruit a CRM Executive with high attention to detail and accuracy within our Group marketing team, which is responsible for the marketing of Specialist Journeys Group brands, as well as those of the JG Travel Group. The role involves delivering high-quality, commercially focused CRM campaigns across email and direct mail, ensuring accurate execution, consistent delivery, and strong customer communication.
You will be responsible for campaign builds and deployment and supporting the wider CRM strategy through reliable and efficient execution, including accurate campaign delivery and consistent performance reporting. We are looking for someone with experience of delivering email marketing campaigns and working with segmented audiences or campaign data selections.
It would be great if you’ve worked in a travel or similar multi-brand/product environment, with exposure to direct mail campaigns, but more important is the ability to work at pace and having a desire to be bold and creative with your ideas to use this platform to generate growth.
Strong organisational and campaign management skills with a good understanding of CRM or customer lifecycle marketing (desirable). Specific accountabilities include:
- Email Campaign Delivery: Build, test and deploy email campaigns within the ESP.
- Ensure all campaigns are accurate, on-brand and delivered on time.
- Manage campaign setup including links, tracking and personalisation.
- Conduct QA checks across devices and inbox environments.
- Work closely with Studio to implement supplied creative and copy.
- Take ownership of final campaign output, ensuring all communications meet brand, quality and accuracy standards before deployment.
CRM Executive employer: Specialist Journeys
Contact Detail:
Specialist Journeys Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive
✨Tip Number 1
Network like a pro! Reach out to people in the travel and marketing sectors on LinkedIn. Join relevant groups and engage in discussions. You never know who might have a lead on that perfect CRM Executive role!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your previous email campaigns and any successful CRM strategies you've implemented. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Understand their target audience and think about how you can contribute to their CRM efforts. Tailor your answers to show you're the perfect fit for their team!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our awesome team at Specialist Journeys Group.
We think you need these skills to ace CRM Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM Executive role. Highlight your experience with email marketing campaigns and any relevant skills that match the job description. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for CRM and how your previous experiences align with our needs. Don’t forget to mention why you’re excited about working with us at Specialist Journeys Group.
Showcase Your Attention to Detail: Since we’re looking for someone with high attention to detail, make sure your application is free from typos and errors. Double-check everything before hitting send – we love precision just as much as creativity!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Specialist Journeys
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge before the interview. Understand the key principles of customer lifecycle marketing and be ready to discuss how you've successfully executed email campaigns in the past. This will show that you're not just familiar with the tools, but that you can leverage them effectively.
✨Showcase Your Attention to Detail
Since the role requires high attention to detail, prepare examples that highlight your accuracy in previous campaigns. Discuss specific instances where your meticulousness led to successful outcomes, such as catching errors before deployment or ensuring brand consistency across communications.
✨Be Bold and Creative
The company is looking for someone who can bring fresh ideas to the table. Think about innovative campaign strategies you've implemented or unique approaches to audience segmentation. Be ready to share these ideas during the interview to demonstrate your creative thinking.
✨Prepare for Practical Questions
Expect practical questions related to campaign management and execution. Prepare to walk through your process for building and deploying campaigns, including how you handle QA checks and ensure timely delivery. This will help you showcase your organisational skills and ability to work at pace.