Senior CRM Executive Remote in Cheltenham

The Specialists Journey Group is a collection of some of the world’s finest niche tour operators made up of a number of specialist brands, including Brightwater Holidays – the UK’s leading garden, scenic Scottish and special interest tour operator, Andante Travels – a leading provider of archaeological, cultural and historical holidays, and Dream Challenges, a fundraising event service to UK charities.

We are looking to recruit a CRM Executive with high attention to detail and accuracy within our Group marketing team, which is responsible for the marketing of Specialist Journeys Group brands, as well as those of the JG Travel Group. The role involves delivering high-quality, commercially focused CRM campaigns across email and direct mail, ensuring accurate execution, consistent delivery, and strong customer communication.

You will be responsible for:

• Campaign builds and deployment
• Supporting the wider CRM strategy through reliable and efficient execution
• Accurate campaign delivery and consistent performance reporting

We are looking for someone with experience in delivering email marketing campaigns and working with segmented audiences or campaign data selections. Experience in a travel or similar multi-brand/product environment, with exposure to direct mail campaigns, is desirable. More importantly, you should have the ability to work at pace and a desire to be bold and creative with your ideas to generate growth.

Specific accountabilities include:

• Ensuring all campaigns are accurate, on-brand and delivered on time
• Working closely with Studio to implement supplied creative and copy
• Taking ownership of final campaign output, ensuring all communications meet brand, quality and accuracy standards before deployment
• Implementing campaign audience selections as defined within the CRM frameworks
• Ensuring accuracy of audience application prior to deployment
• Working closely with the CRM team to ensure campaigns are executed in line with defined audience and journey strategies
• Ensuring accuracy of data usage, volumes and timelines
• Assisting with campaign reconciliation and delivery checks
• Supporting delivery of the CRM campaign calendar across brands
• Ensuring campaigns are delivered in line with commercial priorities and deadlines
• Supporting campaign performance tracking through accurate setup and tagging
• Producing weekly campaign performance reports, ensuring accuracy and completeness of data
• Assisting in gathering campaign results and maintaining reporting consistency across brands
• Providing feedback on campaign execution and delivery performance
• Maintaining high standards of data accuracy and campaign execution
• Supporting GDPR and permission-based marketing requirements
• Contributing to improving CRM processes and ways of working

This is a fantastic opportunity to join a forward-thinking business with a collection of amazing travel brands and be a part of an exciting growth journey. If you feel you have the relevant experience and attributes for this role, please send your CV and letter of application along with salary expectations to Helen Moylan/HR Director at recruiting@justgoholidays.