At a Glance
- Tasks: Lead digital marketing strategies and manage e-commerce channels for growth.
- Company: Join Plumbworld, a top UK online retailer with over £100M turnover.
- Benefits: Enjoy a hybrid work model with flexibility for remote work.
- Why this job: Be part of a dynamic team driving innovation in the home retail space.
- Qualifications: Bring your expertise in digital strategy, e-commerce, and analytics.
- Other info: Competitive salary ranging from £120k to £150k for the right candidate.
This is the sort of role which comes around once in a career! A truly unique and special Client looking to make a difference with the awards, accolades and all the other good stuff to back up the drive and determination they collectively share to be the best agency out there. Trust me, this is a really special and exciting one. Based North of Manchester, Head of Digital Marketing, is a new role for my Client who are an expanding Marketing agency with locations globally. They have developed a range of world-class service propositions and are looking for an expert Digital Marketer to ensure this innovation and creativity continues. Your role… Ensuring my Client continues to elevate their digital marketing capabilities and provide operational leadership to their digital marketing specialists. Reporting into the COO, you can expect your day-to-day role to include: * Development and execution of digital marketing strategies for clients in the B2B biotech, life sciences and pharmaceutical supply chain * Partnering with key stakeholders across all delivery and commercial teams to align your digital marketing strategy with commercial and client delivery objectives. * Ensuring the delivery of high-quality output across performance marketing, search and direct marketing strategies to enable clients to achieve commercial targets * Taking accountability and lead the development of services including CRO, ABM and CRM platform implementation. * Develop and deploy a comprehensive strategy for incorporating predictive analytics into the organisation with the support of our Data and Insights team and third-party platforms. * Lead, motivate and nurture a team of talented digital experts in the UK, partnering with other teams to ensure we get the most out of our operating model. * Maintain a high level of reporting and analysis to support strategic recommendations for all clients. Candidate requirements… Your digital marketing expertise and leadership experience will have given you a sound knowledge of marketing principles and strategies that you are able to formulate and communicate with both internal and external stakeholders (including clients). You will be comfortable workshopping with clients to understand their motivations and objectives to inform your digital recommendations across proposals, briefs and delivery plans. * Must have senior Digital Marketing experience in a high-growth B2B agency environment * Experience working for businesses of varying sizes and have managed a team * Experience with ABM, CRM, and performance marketing * A love of data and comfort in taking many data sources, interpreting them, and understanding the logical next steps. * Ability to drive new reporting approaches and communicate results and commercial outcomes to senior client stakeholders * Inspirational, hands-on leader of a high-performing team and an exceptional influencer. * Excellent interpersonal and communication skills to confidently challenge constructively at all levels, including management. * Experience using CRM and marketing automation tools
Digital Marketing Director employer: Spec Recruitment
Contact Detail:
Spec Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Director
✨Tip Number 1
Familiarize yourself with the latest trends in digital marketing, especially in e-commerce. This will not only help you understand the industry better but also allow you to speak confidently about innovative strategies during your interview.
✨Tip Number 2
Network with professionals in the digital marketing field, particularly those who have experience in B2C retail. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful digital marketing campaigns you've led. Highlight your analytical skills by showcasing how you used data to drive decisions and improve results.
✨Tip Number 4
Research Plumbworld's current digital marketing efforts and think critically about areas for improvement. Presenting thoughtful suggestions during your interview can demonstrate your proactive approach and genuine interest in the role.
We think you need these skills to ace Digital Marketing Director
Some tips for your application 🫡
Understand the Company: Familiarize yourself with Plumbworld and its position in the online retail market. Highlight your knowledge of their products and services in your application to show genuine interest.
Tailor Your CV: Customize your CV to emphasize your experience in digital marketing, particularly in B2C retail and e-commerce. Include specific examples of successful campaigns you've led and the results achieved.
Craft a Compelling Cover Letter: Write a cover letter that outlines your digital strategy skills and how they align with the role. Mention your expertise in SEO, SEM, PPC, and other relevant areas, and explain how you can contribute to Plumbworld's growth.
Showcase Leadership Skills: In your application, provide examples of your leadership abilities and how you've successfully managed teams or projects. This is crucial for a director-level position.
How to prepare for a job interview at Spec Recruitment
✨Showcase Your Digital Strategy Skills
Be prepared to discuss your experience in developing and implementing digital marketing strategies. Highlight specific campaigns you've led and the results achieved, especially in B2C retail.
✨Demonstrate E-Commerce Expertise
Discuss your familiarity with e-commerce channels and how you've successfully managed them in previous roles. Provide examples of how you've driven sales growth through these platforms.
✨Highlight Analytical Proficiency
Since strong analytical skills are crucial for this role, be ready to talk about your experience with web analytics, CRO, and A/B testing. Share insights on how data has informed your marketing decisions.
✨Communicate Leadership Abilities
As a Digital Marketing Director, you'll need to lead teams effectively. Prepare to share examples of how you've successfully managed teams, fostered collaboration, and communicated your vision.