Marketing lead

Marketing Lead

Company: Backpack

About Backpack: At Backpack, we ship relentlessly to bring you products that make using crypto easy, rewarding, and enjoyable. We operate a globally regulated exchange with a strong focus on compliance, as well as a self‑custodial wallet and browser extension. With over 1 million users, we’re just getting started and are expanding our team.

Location

Greater London, United Kingdom (Remote – US)

Employment Type

Full‑time

Salary & Benefits

• Competitive annual salary (paid in Pounds £)
• Performance‑based bonuses
• Flexible remote work policy
• Private health insurance
• Generous paid vacation and holidays
• Professional development allowance
• Equity participation options
• Access to cutting‑edge crypto products and industry events

Job Responsibilities

• Develop and execute comprehensive marketing strategies that drive user acquisition, engagement, and retention for Backpack’s exchange, wallet, and browser extension.
• Lead the creation of multi‑channel campaigns (digital, social, email, content, PR, events) aligned with product launches and business goals.
• Collaborate closely with product, design, growth, and compliance teams to ensure messaging is accurate, compliant, and resonates with target audiences.
• Manage the marketing budget, allocate spend across channels, and optimize ROI through data‑driven analysis.
• Oversee the production of marketing collateral, blog posts, webinars, and video content, ensuring consistent brand voice.
• Monitor market trends, competitor activity, and regulatory developments in the crypto space to inform strategic decisions.
• Build and mentor a high‑performing marketing team, fostering a culture of creativity, accountability, and continuous improvement.
• Report on key performance indicators (KPIs) and present insights to senior leadership on a regular basis.

Essential Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
• Proven track record of leading successful marketing initiatives in fast‑growing technology or fintech companies.
• Strong understanding of the cryptocurrency ecosystem, blockchain technology, and regulatory considerations.
• Expertise in performance marketing tools (Google Ads, Meta Ads, programmatic platforms) and analytics (Google Analytics, Mixpanel, Tableau, etc.).
• Exceptional written and verbal communication skills with the ability to craft compelling narratives for diverse audiences.
• Leadership experience – ability to inspire, coach, and manage cross‑functional teams.
• Data‑driven mindset with solid experience in A/B testing, funnel optimization, and KPI tracking.

Desired Experience

• 5+ years of progressive marketing experience, including at least 2 years in a senior or lead role.
• Hands‑on experience with crypto products (exchange platforms, wallets, or DeFi solutions) is strongly preferred.
• Demonstrated success in launching global campaigns and scaling user bases to hundreds of thousands or more.
• Experience working within heavily regulated environments and collaborating with compliance/legal teams.
• Knowledge of SEO/SEM, content marketing, community building (e.g., Discord, Telegram), and influencer partnerships.
• Proficiency with marketing automation platforms (HubSpot, Marketo, etc.) and CRM systems.

How to Apply

Interested candidates should visit jobs.backpack.app to submit their application, including a resume and a cover letter outlining relevant experience and why they’re excited to join Backpack.