At a Glance
- Tasks: Lead audience strategy using data and analytics to drive client growth and insights.
- Company: Join a leading media agency at the forefront of audience design and strategy.
- Benefits: Competitive salary, career development opportunities, and a dynamic work environment.
- Other info: Collaborative culture with opportunities for innovation and professional growth.
- Why this job: Make a real impact by shaping audience-first strategies for top brands.
- Qualifications: 10+ years in digital media with strong leadership and analytical skills.
The predicted salary is between 90000 - 120000 € per year.
Media always starts with an audience. Audience Design is the intersection of Strategy, Data & Tech applied to drive growth on behalf of our clients and their brands. With the power of Epsilon Identity at the center, we can unleash these capabilities at massive scale at Publicis Groupe. Our team is a mix of researchers, strategists and technology experts and consultants.
The Senior Director, Audience Strategy will support internal agencies and clients by leveraging data and analytics to drive audience strategy, deliver actionable insights, and enhance targeting efforts. This role will require strong analytical skills, data fluency, and collaboration with cross-functional teams. The ideal candidate will have experience in media, creative, content, and/or analytics disciplines. Knowledge of research techniques and segmentation techniques are critical. Candidates should also have applied knowledge of commonly used advertising technology.
Client Responsibilities:- Work directly with clients and internal teams to establish a clear vision, core behaviours & ways of working for an audience-first approach to business/brand strategy
- Thoroughly understands the capabilities / use cases for audience tools & when to recommend which based on needs
- Define and guide new ways of working that enable an audience strategy to inform creative, content, media, and analytics workflows through the lens of audience science, leveraging Epsilon, proprietary data products, and third-party audience platforms
- Apply proprietary audience intelligence capabilities to help answer clients’ biggest business challenges and uncover new, undetected revenue and growth opportunities.
- Continuously surveys pulse of client and client-industry needs to prompt and feed innovative ideas/solutions to internal teams
- Builds and hones deep and trusting relationships with decision-makers/influencers at assigned clients to foster new business opportunities
- Proactively ideates with team and colleagues to produce novel (award-worthy) solutions for clients
- Participate in new business pitches as required
- Drives continual evolution of high-performance culture through active networking with prospective candidates, performance management, and employee engagement
- Seeks opportunities to stay up-to-date on technology, tools, techniques, communication software, social media and self-awareness
- Must have expertise in both Online and Offline media experience, including TV, Display, Search, Social, and Mobile
- Demonstrated ability to establish high levels of trust and credibility internally and externally, able to influence others to action
- Excellent written, verbal and presentation skills – effectively presents formal POVs internally and externally
- Strong leadership skills and general management orientation
- Critical assessor of talent – builds and motivates high-performing teams
- Demonstrated critical thinking skill and strong problem-solving skills – navigates effectively through difficult issues, builds required consensus to drive business needs and results
- High results-orientation, able to effectively juggle and prioritize many competing demands – high tolerance to effectively manage change
- Team oriented – approachable and viewed as coach and mentor to others
- Actively participates in critical assessment of assigned talent at all levels and ensures developmental plans and feedback in place to support motivation, retention of high-performance team members, and manage succession
- Has exhibited strong communication skills with senior level roles, and has the ability to explain complex concepts to diverse audiences.
- Accountable for Director, Associate Director, Manager, and Associate level deliverables
- Showcases the ability to manage & mentor others
- Accountable for onboarding and team readiness
- Inspires growth and innovation
- 10+ years of Digital Media experience with progressive levels of responsibility and business acumen in marketing and communications, team management
- 7+ years managing multiple direct reports, delegating tasks and overseeing deliverables
- Strong experience with data visualization using tools such as Tableau, R, and advanced knowledge of Microsoft Excel and PowerPoint
- Expert presentation, storytelling, and project management skills
- SQL, SAS, or Python a plus
- Mastery of the digital analytics space and has innovated to develop new opportunities
- Expert understanding of audience tools (MRI, GWI, Epsilon)
- Expert understanding of digital marketing, CRM, and audience segmentation
- Excellent problem-solving and critical-thinking skills with the ability to interpret complex data sets
- Client-ready presentation, storytelling, and project management skills
- Expert understanding of Online Display, Video and Mobile campaigns, as well as knowledge of Ad Tech platforms
- Expertise with third-party ad serving platforms, DSPs, CDPs, 3rd Party data, pixels and Ad Servers
- Expertise with customer acquisition goals and optimizing to CPA, CTR, Completion Rate, etc.
- Deep knowledge of Web analytics tools (e.g., Google Analytics)
- Deep knowledge of Identity Solution tools (eg. Epsilon, Liveramp, Neustar)
Senior Director, Audience Strategy in Slough employer: Spark Foundry
At Publicis Groupe, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a Senior Director in Audience Strategy, you will have the opportunity to collaborate with a diverse team of experts while leveraging cutting-edge technology and data analytics to drive impactful strategies for our clients. We are committed to your professional growth, offering continuous learning opportunities and a supportive environment that encourages innovation and creativity.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Director, Audience Strategy in Slough
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Senior Director, Audience Strategy role. You never know who might have the inside scoop on an opening or can put in a good word for you.
✨Tip Number 2
Get ready for those interviews! Brush up on your analytical skills and be prepared to discuss how you've used data to drive audience strategies in the past. Show us your storytelling skills by presenting complex concepts in a way that's easy to understand.
✨Tip Number 3
Don’t just apply anywhere; apply through our website! Tailor your application to highlight your experience with audience tools and digital marketing. We want to see how you can leverage your expertise to help clients uncover new growth opportunities.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Use this opportunity to reiterate your passion for audience strategy and how you can contribute to the team’s success.
We think you need these skills to ace Senior Director, Audience Strategy in Slough
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in audience strategy, data analytics, and media. We want to see how your skills align with the role, so don’t hold back on showcasing your relevant achievements!
Showcase Your Analytical Skills:Since this role requires strong analytical skills, be sure to include specific examples of how you've used data to drive audience strategies or solve complex problems. We love numbers, so if you can quantify your successes, even better!
Be Authentic:Let your personality shine through in your application. We’re looking for someone who can build relationships and inspire teams, so don’t be afraid to show us who you are and what makes you passionate about audience strategy.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re genuinely interested in joining our team at StudySmarter!
How to prepare for a job interview at Spark Foundry
✨Know Your Audience Tools
Make sure you’re well-versed in the audience tools mentioned in the job description, like Epsilon and GWI. Be ready to discuss how you've used these tools in past roles to drive audience strategy and deliver insights.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical prowess by discussing specific examples where you've leveraged data to solve complex problems. Use metrics and outcomes to illustrate your impact, especially in media and digital marketing contexts.
✨Build Trust with Examples
Since building relationships is key, come prepared with stories that highlight how you've established trust with clients or team members. Focus on your collaborative efforts and how they led to successful outcomes.
✨Master Your Presentation Skills
As this role requires excellent presentation skills, practice delivering a concise and engaging narrative about your experience. Tailor your storytelling to reflect your understanding of audience-first strategies and how they can benefit potential clients.
