Key Responsibilities
• Ensure seamless, end-to-end integration across channels, creative, and content activation with no dead ends
• Act as a “connector” across disciplines both internally and externally with partners and clients
• Simplify client inputs to identify the critical jobs to be done with communications
• Bring a deep understanding of diverse, target consumers and champion that consumer to create experiences they will want to engage with
• Identifies opportunities upstream to leverage content and media partnerships to supercharge media plans
• Navigate multifunctional agency teams and client relationships; with authority to deliver strong and substantiated recommendations to both internal and external audiences and show the ability to quickly pivot course-based learnings from on-going, inclusive insights.
• Ensure all work reflects regional nuance while staying aligned to global brand strategy
• Develop effective, efficient and exciting cross channel media strategies, rooted in unquestionable rationale, typically in Powerpoint format.
• Analyse and draw-out implications from research, media planning tools and other data sources to evidence recommendations.
• Take the lead on responding to strategy briefs and driving strategic projects.
• Ensure strategy alignment and support to account, specialist and network teams.
• Accountable for leveraging past campaign data and learnings to develop, refine and deliver implementation guidelines and improve future campaigns.
• Responsible for leading the collaboration with creative agency partners
Critical Skills
• Demonstrable media planning and strategy, with international exposure.
• An assured presenter, confident and collected. Excellent communication skills are critical.
• Naturally interested in people, what makes them tick and how to influence their behaviours with an ability to understand human behaviour, think laterally, problem solve, ask difficult questions.
• Strong analytical skills and proficiency in media planning tools.
• Simple and effective use of PowerPoint for selling through recommendations and producing guidelines.
• Passionate about multi-media channel planning based on data-led insights. A basic familiarity with Marketing Mix Modelling and other predictive or analytic methodologies.
• A confident multitasker, comfortable in fast paced environments.
• Strong account management skills to ensure seamless delivery, build trust and develop an effective working relationship with Client and internal stakeholders.
• Keen on new challenges and able to operate in a changing and flexible environment.
