Marketing & Content Specialist 12Month Fixed Term Contract in Bolton

Role: Marketing & Content Specialist

Location: Bolton/Hybrid - 1-2 days a week at the Bolton Head Office

Hours: Up to 37.5 hours per week

Salary: £34,000

12 Month Fixed Term Contract - Maternity Leave Cover

Here at SpaMedica, our focus is on patient care, safety and satisfaction. As the UK’s largest provider of NHS cataract surgery, we’re experts at what we do, and that’s evidenced in the five-star feedback we receive from our patients.

Joining us as Marketing & Content Specialist, you will support our visions and values of safety, integrity, kindness and transparency are embedded in our day-to-day care to ensure we deliver the best service possible.

All of SpaMedica’s hospitals inspected by the CQC have been rated as ‘Good’ or ‘Outstanding’.

About the role:

To develop the voice of SpaMedica and Freedom Vision, translating strategic audience objectives into compelling, compliant, and accessible written content. Operating within the unified marketing team, this role is responsible for crafting high-quality digital collateral, SEO content, FAQs, and educational materials for both B2B (Optometrists, healthcare professionals and NHS stakeholders) and B2C (Patient) audiences. The Copywriter ensures complex clinical information is easily understood, driving patient confidence and strengthening professional referrer relationships.

Qualifications & Experience:

• Copywriting experience across both B2B and B2C environments, either agency or client-side.

• Exceptional writing, editing, and proofreading skills, with a portfolio showcasing versatility across long-form educational content, short-form digital copy, and SEO writing.

• Proven ability to take strategic briefs and translate them into effective, audience-centric messaging.

• Experience in healthcare, medical, or highly regulated sectors is strongly preferred.

• Deep understanding of writing for digital platforms, including UX copywriting principles and SEO best practices.

Please see the job description for the key responsibilities of the role.

Please note we may close the advert early if we recieve a sufficient number of applications or appoint.

We’re proud to be Investors In People Platinum Accredited which puts us in the top 7% of IIP organisations.

We are rated a great place to work and hold awards for GPTW Best Workplaces for Development, Women and Wellbeing.

SpaMedica benefits:

• 25 days holiday (increasing with length of service) + Bank Holidays

• Discretionary Performance bonuses awarded twice a year;

  • Company performance bonus

  • Personal performance bonus

• Professional membership fee reimbursement

• Enhanced Maternity & Adoption pay

• Free uniform

• Free flu vaccinations and DBS

• Reimbursement for eye tests and glasses (up to £75)

• Eligibility for Bluelight card

• Continuous training and development (apprenticeships, internal development programmes)

• Recommend a Friend Scheme (£350 reward for both)

• Access to exclusive discounts, colleague perks, online recognition and wellbeing hub on our SpaMedica&Me platform

Join SpaMedica: Where our values guide everything we do, and you can make a life-changing difference every day. Apply today and be part of a team that puts patients at the heart of everything we do.

Important Information: This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975. Therefore, a submission for Disclosure to the Disclosure and Barring Service (formerly known as CRB) will be necessary to check for any previous criminal convictions.

Equality and Diversity: SpaMedica is committed to promoting equality of opportunity, celebrating and valuing diversity, and eliminating any form of unlawful discrimination across our workforce. We ensure our people are truly representative of the communities we serve. All individuals, regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, and sexual orientation, are encouraged to apply for this post. As an inclusive employer, we are here to support you. If you have any special requirements to help you with your application, email our team at careers@spamedica.co.uk.

Our Commitment: Our organisation is committed to safe and fair recruitment, safeguarding, and protecting those we care for and serve. We ensure all our staff are vetted, selected, trained, and supervised fairly and to a high standard so that they can provide safe, effective, and compassionate care.

Disability Confidence: We are a Disability Confident employer and are committed to inclusive recruitment practices. We welcome applications from individuals with disabilities and will provide reasonable adjustments throughout the recruitment process.

For more about us, visit SpaMedica.