At a Glance
- Tasks: Lead B2C marketing initiatives to enhance patient engagement and conversion.
- Company: Join SpaMedica, a leader in patient care with strong values.
- Benefits: Enjoy 25 days holiday, bonuses, and continuous training opportunities.
- Other info: Inclusive workplace committed to diversity and personal development.
- Why this job: Make a real difference in healthcare marketing while growing your career.
- Qualifications: Experience in B2C marketing and digital campaigns is essential.
The predicted salary is between 51000 - 51000 £ per year.
Location: Bolton/Hybrid
Hours: Up to 37.5 hours per week
Salary: Up to £51,000 dependent upon experience
About the role
As B2C Marketing Lead, you will support SpaMedica’s values of safety, integrity, kindness and transparency in patient care. You will develop and deliver patient acquisition, engagement and conversion activity across NHS and private pathways, ensuring marketing supports appropriate patient choice, improves access to care and generates sustainable private demand. The role translates marketing strategy into campaigns, digital journeys and communications that increase awareness, improve conversion and support operational capacity. The focus is on understanding patient decision-making, confidence and barriers to treatment, and using insight to improve access and conversion.
Qualifications & Experience
- Essential
- Experience in B2C marketing or demand generation
- Experience managing digital marketing campaigns (e.g. search, web or paid media)
- Strong copywriting and communication skills
- Experience managing websites or digital journeys
- Ability to analyse campaign performance and optimise activity
- Desirable
- Healthcare or regulated sector experience
- Experience with marketing automation or CRM systems
- Understanding of patient communications or consent processes
- Experience working in multi-site organisations
- Experience supporting service launches or new sites
Benefits
- 25 days holiday (increasing with length of service) + Bank Holidays
- Discretionary performance bonuses awarded twice a year (company performance bonus & personal performance bonus)
- Professional membership fee reimbursement
- Enhanced maternity & adoption pay
- Free uniform
- Free flu vaccinations and DBS checks
- Reimbursement for eye tests and glasses (up to £75)
- Eligibility for Bluelight card
- Continuous training and development (apprenticeships, internal development programmes)
- Recommend a friend scheme (£350 reward for both)
- Access to exclusive discounts, colleague perks, online recognition and wellbeing hub on the SpaMedicaMe platform
Equality and Diversity
SpaMedica is committed to promoting equality of opportunity, celebrating and valuing diversity, and eliminating any form of unlawful discrimination across our workforce. All individuals, regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, and sexual orientation, are encouraged to apply for this post. As an inclusive employer, we are here to support you. If you have any special requirements to help you with your application, email our team at careers@spamedica.co.uk.
B2C Marketing Lead in Bolton employer: SpaMedica
SpaMedica is an exceptional employer that prioritises safety, integrity, kindness, and transparency in patient care. Located in Bolton with a hybrid working model, we offer a supportive work culture that fosters continuous training and development, alongside generous benefits such as 25 days holiday, performance bonuses, and access to exclusive discounts. Join us to make a meaningful impact in healthcare while enjoying a rewarding career path and a commitment to equality and diversity.
StudySmarter Expert Advice🤫
We think this is how you could land B2C Marketing Lead in Bolton
✨Tip Number 1
Network like a pro! Reach out to your connections in the healthcare and marketing sectors. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best B2C marketing campaigns and digital journeys. This will give potential employers a taste of what you can bring to the table, especially when it comes to patient engagement and conversion.
✨Tip Number 3
Prepare for interviews by researching SpaMedica’s values and recent projects. Tailor your answers to reflect how your experience aligns with their mission of safety, integrity, kindness, and transparency in patient care. It’ll show you’re genuinely interested!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us. Let’s make this happen together!
We think you need these skills to ace B2C Marketing Lead in Bolton
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experience mentioned in the job description. Highlight your B2C marketing experience and any digital campaigns you've managed. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about patient care and how your background aligns with our values of safety, integrity, kindness, and transparency. Let us know what makes you the perfect fit for the B2C Marketing Lead role.
Showcase Your Copywriting Skills:Since strong copywriting is essential for this role, make sure your application materials are well-written and engaging. We love creativity, so don’t be afraid to let your personality shine through while keeping it professional!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at SpaMedica!
How to prepare for a job interview at SpaMedica
✨Know Your Audience
Before the interview, take some time to research SpaMedica and their values. Understanding their commitment to safety, integrity, kindness, and transparency will help you align your answers with their mission. This shows that you’re not just interested in the role, but also in the company’s ethos.
✨Showcase Your Campaign Success
Be ready to discuss specific B2C marketing campaigns you've managed. Highlight your experience with digital marketing, especially in healthcare or regulated sectors if applicable. Use metrics to demonstrate how your strategies improved patient engagement and conversion rates.
✨Prepare Insightful Questions
Think of questions that show your understanding of patient decision-making and barriers to treatment. Asking about their current marketing strategies or challenges can demonstrate your analytical skills and genuine interest in improving access to care.
✨Communicate Clearly and Confidently
Strong copywriting and communication skills are essential for this role. Practice articulating your thoughts clearly and confidently during the interview. Remember, it’s not just about what you say, but how you say it. Be engaging and personable!
