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For Companies At a Glance
- Tasks: Lead qualitative research to shape brand strategies and marketing solutions.
- Company: Join a dynamic start-up consultancy with top industry talent.
- Benefits: Competitive salary, creative environment, and the chance to grow with the company.
- Why this job: Be part of an exciting journey, influencing major brands and making a real impact.
- Qualifications: Strong communication skills and experience in qualitative research are essential.
- Other info: This is a hands-on role in a fast-paced start-up atmosphere.
The predicted salary is between 42500 - 91000 £ per year.
Job Description
Senior Qualitative Brand Strategist
Central London
£50-65,000 depending on experience
Some of the industry’s most successful and brightest people in the brand consultancy and design space are moving on to grow a new venture.
This start up brand consultancy with a stellar line, seek a brand strategist whose insight skills should come from qualitative research that’s used in service of Brand consultancy. So working on a wide range of brands marketing solutions around brand for owners of big portfolios or venture capital companies refreshing existing marques to reposition and launch them afresh.
It will involve creating consumer insight in branding, brand development, brand creation, innovation, and strategic communications to support decision-making. As well as working across NPD, service innovation, portfolio and category strategy and commercial big brand ideas, brand story and positioning.
This is a hands-on role, helping to win, run, lead and deliver projects as part of a team and growing both new and existing clients. You will help to add value through being resourceful, creative, and commercial. The role requires you to be organised with strong communication skills, a natural problem solver, using a strong sense of initiative, creative thinking, and commerciality. You should be in your happy place juggling multiple projects and comfortable to roll your sleeves up and get stuck in, as this is a start-up.
Great chance to get in on the ground floor of a success story about to happen.
Senior Qualitative Brand Strategist employer: Spalding Goobey
Contact Detail:
Spalding Goobey Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Qualitative Brand Strategist
✨Tip Number 1
Network with professionals in the brand consultancy space. Attend industry events, webinars, or workshops where you can meet potential colleagues or clients. Building relationships can give you insights into the company culture and the specific skills they value.
✨Tip Number 2
Familiarise yourself with the latest trends in qualitative research and brand strategy. Follow relevant blogs, podcasts, and thought leaders in the field. This knowledge will not only help you in interviews but also demonstrate your passion for the role.
✨Tip Number 3
Prepare to discuss case studies from your previous work that showcase your problem-solving skills and creativity. Be ready to explain how you've used qualitative insights to drive brand strategy and decision-making in past roles.
✨Tip Number 4
Showcase your ability to juggle multiple projects by discussing your time management strategies. Highlight any tools or methods you use to stay organised, as this is crucial for a hands-on role in a start-up environment.
We think you need these skills to ace Senior Qualitative Brand Strategist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in qualitative research and brand consultancy. Use specific examples that demonstrate your insight skills and how you've contributed to brand development or strategic communications in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for brand strategy and your understanding of the start-up environment. Mention how your creative thinking and problem-solving abilities can add value to their team, and provide examples of past successes in similar roles.
Showcase Your Projects: If possible, include a portfolio or case studies of previous projects that illustrate your experience with brand creation, innovation, and strategic communications. This will help demonstrate your hands-on approach and ability to juggle multiple projects effectively.
Highlight Soft Skills: Emphasise your strong communication skills and organisational abilities in your application. Provide examples of how you've successfully led teams or collaborated with clients to achieve project goals, showcasing your resourcefulness and commercial mindset.
How to prepare for a job interview at Spalding Goobey
✨Showcase Your Insight Skills
As a Senior Qualitative Brand Strategist, your ability to derive insights from qualitative research is crucial. Be prepared to discuss specific examples of how you've used consumer insights to influence brand strategy in previous roles.
✨Demonstrate Your Creativity
This role requires a creative thinker who can develop innovative solutions. Bring along examples of past projects where your creative approach led to successful outcomes, and be ready to brainstorm new ideas during the interview.
✨Highlight Your Project Management Experience
Since you'll be juggling multiple projects, it's important to demonstrate your organisational skills. Share experiences where you successfully managed several tasks simultaneously, ensuring deadlines were met without compromising quality.
✨Communicate Effectively
Strong communication skills are essential for this position. Practice articulating your thoughts clearly and concisely, and be prepared to engage in discussions about strategic communications and how they support decision-making in brand consultancy.
