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- Tasks: Lead consumer qualitative research projects and consult on branding strategies.
- Company: Creative and independent insight consultancy with a focus on consumer brands.
- Benefits: Competitive salary, bonus, benefits, and hybrid working options.
- Why this job: Shape the future of beloved brands while collaborating with industry experts.
- Qualifications: Strong background in consumer qualitative research and team leadership skills.
- Other info: Dynamic environment that values creativity and cultural awareness.
The predicted salary is between 43000 - 62000 £ per year.
Exciting opportunity for a qualitative researcher (AD/SRM) to join a creative and independent insight consultancy.
We seek candidates with a strong consumer qualitative research background who have experience, knowledge or a genuine interest in working with some of the world’s best-loved consumer brands. In this role, you will be able to consult with your clients on areas such as how to rebrand and relaunch a product, helping them to make decisions on packaging design (structure and graphics), re-positioning and logo development.
You will do this alongside some of the most knowledgeable and respected qual and quant practitioners in this space who are as well-connected as it gets. As an Associate Director, you will play a key role in building close and lasting relationships with clients, taking the lead on projects, working with and developing junior members of the team.
You will still be keen to be involved in projects, making sure outputs are of the highest quality and presenting well-thought-out and actionable insights.
This is an independent insights consultancy that provides consumer-grounded insight to many of the world’s most recognisable consumer brands. This is a consultancy that prides itself on being able to understand consumers’ relationships with brands and how they portray themselves through designed elements of their products.
Their USP is their ability to blend behavioural science with design thinking into their research and strategic outputs and how this can enhance the relationship with a brand. They are a well-organised and meritocratic business that makes sure they leave space in their workflow for collaboration and genuine thinking time, as they pride themselves on remaining creative and innately tuned into the cultural context of their work.
If you have top-notch qual skills, enjoy working in the consumer/FMCG space, are keen to join a collaborative & balanced insights consultancy and are keen to shape the future of consumer brands, we would love to hear from you.
Associate Director – Consumer Qualitative Research in London employer: Spalding Goobey
Contact Detail:
Spalding Goobey Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Director – Consumer Qualitative Research in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the consumer research space and let them know you're on the lookout for opportunities. You never know who might have a lead or can put in a good word for you.
✨Tip Number 2
Showcase your expertise! Prepare a portfolio that highlights your best qualitative research projects. When you get the chance to chat with potential employers, share your insights and how you've helped brands rebrand or reposition themselves.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like the consultancy we're talking about. Express your interest and see if they have any upcoming opportunities.
✨Tip Number 4
Utilise our website! We’ve got loads of resources and tips to help you ace those interviews. Make sure you’re prepared to discuss how your skills align with the role and the company’s unique approach to consumer insights.
We think you need these skills to ace Associate Director – Consumer Qualitative Research in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects your experience in consumer qualitative research. Highlight any projects where you've worked with well-known brands, as this will resonate with us and show you understand the role.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about qualitative research and how your skills align with our consultancy's focus on blending behavioural science with design thinking.
Showcase Your Projects: If you've led any significant projects or have case studies that demonstrate your insights and impact, include them! We love seeing how you've made a difference in previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Spalding Goobey
✨Know Your Brands
Before the interview, dive deep into the brands you'll be working with. Understand their history, values, and recent campaigns. This will not only show your genuine interest but also help you discuss how your qualitative research skills can enhance their brand strategies.
✨Showcase Your Qual Skills
Prepare to discuss specific examples of your qualitative research projects. Highlight your role in these projects, the methodologies you used, and the insights you provided. This will demonstrate your expertise and how you can contribute to the consultancy's goals.
✨Emphasise Collaboration
Since this role involves working closely with clients and developing junior team members, be ready to talk about your experience in collaborative environments. Share examples of how you've successfully led projects while fostering teamwork and creativity.
✨Ask Insightful Questions
Prepare thoughtful questions that reflect your understanding of the consultancy's unique approach. Inquire about their blend of behavioural science and design thinking, and how they envision the future of consumer brands. This shows your engagement and eagerness to contribute.
