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- Tasks: Lead exciting projects and deliver high-quality insights for top consumer brands.
- Company: Creative and independent insight consultancy with a focus on consumer relationships.
- Benefits: Collaborative culture, mentorship opportunities, and a balanced work environment.
- Why this job: Shape the future of beloved brands while working with industry experts.
- Qualifications: Strong background in consumer qualitative research and passion for FMCG.
- Other info: Opportunity to blend behavioural science with design thinking in your work.
The predicted salary is between 36000 - 60000 £ per year.
Exciting opportunity for a qualitative researcher to join a creative and independent insight consultancy. We seek candidates with a strong consumer qualitative research background who have experience, knowledge or a genuine interest in working with some of the world’s best-loved consumer brands.
In this role, you will be able to consult with your clients on areas such as how to rebrand and relaunch a product, helping them to make decisions on packaging design (structure and graphics), re-positioning and logo development. You will do this alongside some of the most knowledgeable and respected qual and quant practitioners in this space.
As an Associate Director, you will play a key role in building close and lasting relationships with clients, taking the lead on projects, working with and developing junior members of the team. You will still be keen to be involved in projects, making sure outputs are of the highest quality and presenting well-thought-out and actionable insights.
This is an independent insights consultancy that provides consumer-grounded insight to many of the world’s most recognisable consumer brands. This is a consultancy that prides itself on being able to understand consumers’ relationships with brands and how they portray themselves through designed elements of their products.
Their USP is their ability to blend behavioural science with design thinking into their research and strategic outputs and how this can enhance the relationship with a brand. They are a well-organised and meritocratic business that makes sure they leave space in their workflow for collaboration and genuine thinking time, as they pride themselves on remaining creative and innately tuned into the cultural context of their work.
If you have top-notch qual skills, enjoy working in the consumer/FMCG space, are keen to join a collaborative & balanced insights consultancy and are keen to shape the future of consumer brands, we would love to hear from you.
Responsibilities:- Lead projects and take accountability for delivering high-quality outputs.
- Build close, lasting relationships with clients and mentor junior team members.
- Contribute to project conception, planning and presenting actionable insights.
- Consult with clients on areas such as rebranding, relaunching products, packaging design (structure and graphics), repositioning and logo development.
- Strong consumer qualitative research background.
- Experience or genuine interest in working with world-class consumer brands (FMCG).
- Ability to collaborate with and learn from leading qual and quant practitioners.
- Interest in blending behavioural science with design thinking in research and strategy.
Associate Director – Consumer Qualitative Research employer: Spalding Goobey
Contact Detail:
Spalding Goobey Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Director – Consumer Qualitative Research
✨Tip Number 1
Network like a pro! Reach out to industry professionals on LinkedIn or attend relevant events. Building connections can open doors to opportunities that aren’t even advertised.
✨Tip Number 2
Showcase your expertise! Create a portfolio or case studies of your past projects. This will help you stand out and demonstrate your skills in consumer qualitative research.
✨Tip Number 3
Prepare for interviews by researching the company’s recent projects and clients. Tailor your insights to show how you can contribute to their goals, especially in rebranding and product relaunches.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining our creative team. It’s a great way to get noticed!
We think you need these skills to ace Associate Director – Consumer Qualitative Research
Some tips for your application 🫡
Show Off Your Qual Skills: Make sure to highlight your consumer qualitative research experience in your application. We want to see how you've tackled projects in the past and the impact you've made, especially with well-known brands.
Be Authentic: Let your personality shine through! We’re looking for someone who’s not just qualified but also genuinely interested in the world of consumer brands. Share your passion and insights in your written application.
Tailor Your Application: Don’t send a generic application! Take the time to tailor your CV and cover letter to reflect the specific skills and experiences that align with our job description. It shows us you’re serious about joining our team.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us during the process.
How to prepare for a job interview at Spalding Goobey
✨Know Your Brands
Before the interview, dive deep into the consumer brands that the consultancy works with. Understand their market positioning, recent campaigns, and any rebranding efforts. This will not only show your genuine interest but also help you discuss how your qualitative research skills can add value to their projects.
✨Showcase Your Qual Skills
Prepare specific examples of your past qualitative research projects. Be ready to discuss methodologies you used, insights gained, and how those insights influenced client decisions. This will demonstrate your expertise and ability to deliver high-quality outputs.
✨Emphasise Collaboration
Since this role involves mentoring junior team members and collaborating with others, be prepared to talk about your experiences in teamwork. Share instances where you successfully led a project or helped develop someone else's skills, highlighting your leadership style and collaborative spirit.
✨Blend Science with Creativity
Familiarise yourself with the concepts of behavioural science and design thinking. Think of ways you can integrate these ideas into your research approach. During the interview, discuss how you can leverage these frameworks to provide actionable insights for clients, showcasing your innovative thinking.
