At a Glance
- Tasks: Drive brand growth and execute innovative digital marketing strategies for unique event spaces.
- Company: Join a dynamic events business focused on unforgettable experiences.
- Benefits: Competitive salary, supportive team culture, and opportunities for professional growth.
- Other info: Collaborative environment with a fun team and exciting career prospects.
- Why this job: Be a key player in shaping our brand and making an impact in the events industry.
- Qualifications: 3+ years in marketing with strong SEO and digital marketing skills.
The predicted salary is between 40000 - 50000 £ per year.
About Spaces Unlocked
Spaces Unlocked is a dynamic and innovative events business, specialising in connecting clients with unique and inspiring spaces for all types of gatherings, from brand events and location shoots to private celebrations, primarily at our flagship venue Unlocked Shoreditch. We are dedicated to unlocking the potential of every space and creating unforgettable event experiences.
We are seeking an enthusiastic, results-driven Brand and Marketing Manager to join the Spaces Unlocked team. This pivotal role will be responsible for overseeing our brand strategy and executing comprehensive marketing initiatives, with a primary focus on leveraging digital marketing and SEO to drive high-quality sales leads for our events business. This role requires a blend of creative brand stewardship and technical digital marketing expertise, specifically in optimising our online presence to attract and convert B2B and B2C event organisers.
Key Responsibilities- Develop and execute a robust digital marketing strategy focused on lead generation and sales funnel optimisation.
- Spearhead the SEO strategy for the company website and all digital properties to improve organic search rankings, drive targeted traffic and capture qualified leads.
- Manage and optimise PPC campaigns (e.g., Google Ads, LinkedIn, social media advertising) with a clear focus on Cost Per Lead (CPL) and Return on Ad Spend (ROAS).
- Oversee email marketing campaigns, ensuring segmentation, personalisation and A/B testing to nurture leads through the sales pipeline.
- Monitor performance, analyse key metrics and provide data-driven recommendations for optimisation.
- Act as the guardian of the Spaces Unlocked brand, ensuring consistency in voice, visual identity and messaging across all online and offline channels.
- Develop and manage the content strategy (blog posts, case studies, venue spotlights, white papers) that aligns with SEO best practices and addresses the needs of our target audience (event planners, executives).
- Collaborate with the sales team to create compelling, brand-aligned marketing collateral and presentations.
- Establish and track KPIs for all marketing activities, specifically those related to lead volume, quality and conversion rates.
- Provide regular, detailed reports to senior management on marketing performance, highlighting successes, areas for improvement and the ROI of marketing spend.
- Identify industry trends, competitor positioning and market research.
- Work closely with the Sales Team to ensure seamless lead handover, alignment on target customer profiles and effective nurturing of prospects.
- Collaborate with the Venue Operations Team to capture compelling content and ensure accurate, appealing representation of our event spaces online.
- Proven experience (3+ years) as a Marketing Manager, Brand Manager, or similar role, preferably within the events, hospitality, or B2B service industry.
- Strong, verifiable expertise in SEO (technical and on-page), demonstrating a track record of driving significant organic traffic and lead growth.
- In-depth knowledge of digital marketing channels, including PPC, social media marketing and email marketing platforms.
- Proficiency with marketing analytics tools, ad performance + conversion tracking, competitive insights.
- Excellent written and verbal communication skills with a proven ability to craft compelling, brand-consistent content.
- Highly organised, analytical and comfortable making data-backed decisions.
- Proficient in graphic design. Simple web design skills, utilising Squarespace – would be ideal but not essential.
- Be a key driver of growth in a rapidly expanding and exciting sector.
- Work with a passionate, collaborative, (fun) and supportive team.
- Opportunity to lead and shape the company's brand and digital presence.
- Competitive salary and benefits package.
If you are a strategic thinker with a passion for both brand storytelling and the technical execution of digital lead generation, we would love to hear from you!
Brand and Marketing Manager in Cardiff employer: SPACES UNLOCKED
Join a dynamic team in the heart of Shoreditch, where creativity meets professionalism in the music and events industry. As an Executive Assistant, you'll thrive in a vibrant work culture that values innovation and collaboration, while enjoying opportunities for personal and professional growth. With competitive salary packages and a supportive environment, this role offers a meaningful career path in a bustling location known for its artistic flair.
StudySmarter Expert Advice🤫
We think this is how you could land Brand and Marketing Manager in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for SPACES UNLOCKED and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like SPACES UNLOCKED are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with SPACES UNLOCKED on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at SPACES UNLOCKED. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand and Marketing Manager in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit SPACES UNLOCKED. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of SPACES UNLOCKED:Show us that you’ve done your homework! In your application, briefly mention what you admire about SPACES UNLOCKED’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at SPACES UNLOCKED
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at SPACES UNLOCKED will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At SPACES UNLOCKED, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
