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For Companies At a Glance
- Tasks: Drive growth through innovative marketing strategies and brand management.
- Company: Join a dynamic events business focused on unique experiences.
- Benefits: Competitive salary, supportive team, and opportunities for career growth.
- Why this job: Shape the brand's digital presence and make a real impact in the events industry.
- Qualifications: 3+ years in marketing with strong SEO and digital marketing skills.
- Other info: Collaborative environment with a fun and passionate team.
The predicted salary is between 36000 - 60000 £ per year.
About Spaces Unlocked
Spaces Unlocked is a dynamic and innovative events business, specialising in connecting clients with unique and inspiring spaces for all types of gatherings, from brand events, location shoots to private celebrations, primarily at our flagship venue Unlocked Shoreditch. We are dedicated to unlocking the potential of every space and creating unforgettable event experiences.
We are seeking an enthusiastic, results-driven Brand and Marketing Manager to join the Spaces Unlocked team. This pivotal role will be responsible for overseeing our brand strategy and executing comprehensive marketing initiatives, with a primary focus on leveraging digital marketing and SEO to drive high-quality sales leads for our events business.
This role requires a blend of creative brand stewardship and technical digital marketing expertise, specifically in optimising our online presence to attract and convert B2B and B2C event organisers.
Key Responsibilities- Develop and execute a robust digital marketing strategy focused on lead generation and sales funnel optimisation.
- Spearhead the SEO strategy for the company website and all digital properties to improve organic search rankings, drive targeted traffic and capture qualified leads.
- Manage and optimise PPC campaigns (e.g., Google Ads, LinkedIn, social media advertising) with a clear focus on Cost Per Lead (CPL) and Return on Ad Spend (ROAS).
- Oversee email marketing campaigns, ensuring segmentation, personalisation and A/B testing to nurture leads through the sales pipeline.
- Monitor performance, analyse key metrics and provide data-driven recommendations for optimisation.
- Act as the guardian of the Spaces Unlocked brand, ensuring consistency in voice, visual identity and messaging across all online and offline channels.
- Develop and manage the content strategy (blog posts, case studies, venue spotlights, white papers) that aligns with SEO best practices and addresses the needs of our target audience (event planners, executives).
- Collaborate with the sales team to create compelling, brand-aligned marketing collateral and presentations.
- Establish and track KPIs for all marketing activities, specifically those related to lead volume, quality and conversion rates.
- Provide regular, detailed reports to senior management on marketing performance, highlighting successes, areas for improvement and the ROI of marketing spend.
- Identify industry trends, competitor positioning and market research.
- Work closely with the Sales Team to ensure seamless lead handover, alignment on target customer profiles and effective nurturing of prospects.
- Collaborate with the Venue Operations Team to capture compelling content and ensure accurate, appealing representation of our event spaces online.
- Proven experience (3+ years) as a Marketing Manager, Brand Manager, or similar role, preferably within the events, hospitality, or B2B service industry.
- Strong, verifiable expertise in SEO (technical and on-page), demonstrating a track record of driving significant organic traffic and lead growth.
- In-depth knowledge of digital marketing channels, including PPC, social media marketing and email marketing platforms.
- Proficiency with marketing analytics tools, ad performance + conversion tracking, competitive insights.
- Excellent written and verbal communication skills with a proven ability to craft compelling, brand-consistent content.
- Highly organised, analytical and comfortable making data-backed decisions.
- Proficient in graphic design. Simple web design skills, utilising Squarespace – would be ideal but not essential.
Why Join Spaces Unlocked?
- Be a key driver of growth in a rapidly expanding and exciting sector.
- Work with a passionate, collaborative, (fun) and supportive team.
- Opportunity to lead and shape the company's brand and digital presence.
- Competitive salary and benefits package.
If you are a strategic thinker with a passion for both brand storytelling and the technical execution of digital lead generation, we would love to hear from you!
Brand and Marketing Manager employer: SPACES UNLOCKED
Contact Detail:
SPACES UNLOCKED Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand and Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the events and marketing industry. Attend local meetups, workshops, or even online webinars. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing projects, campaigns, and successes. This is your chance to demonstrate your creativity and expertise, especially in digital marketing and SEO, which are key for the Brand and Marketing Manager role.
✨Tip Number 3
Tailor your approach! When reaching out to potential employers, make sure to customise your message. Highlight how your experience aligns with their needs, especially in driving growth and optimising sales funnels. A personal touch goes a long way!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing applications come directly from passionate candidates. Plus, it gives you a chance to showcase your enthusiasm for Spaces Unlocked and our mission to create unforgettable event experiences.
We think you need these skills to ace Brand and Marketing Manager
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for brand and marketing shine through! We want to see how excited you are about the role and how you can contribute to our mission at Spaces Unlocked.
Tailor Your CV: Make sure your CV is tailored to highlight your relevant experience in digital marketing and brand management. We love seeing specific examples of how you've driven growth or improved SEO in past roles!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you're the perfect fit for the Brand and Marketing Manager position. Be sure to connect your skills with our needs and show us how you can help elevate Spaces Unlocked.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Spaces Unlocked!
How to prepare for a job interview at SPACES UNLOCKED
✨Know Your Brand Inside Out
Before the interview, dive deep into Spaces Unlocked's brand identity and values. Understand their unique selling points and how they connect clients with inspiring spaces. This will help you articulate how your marketing strategies can enhance their brand presence.
✨Showcase Your Digital Savvy
Be prepared to discuss your experience with digital marketing, especially SEO and PPC campaigns. Bring examples of past successes, such as increased organic traffic or improved lead generation, to demonstrate your expertise and how it aligns with the company's goals.
✨Prepare for Data-Driven Discussions
Since the role involves performance reporting and analysis, brush up on key metrics related to marketing performance. Be ready to talk about how you've used data to inform decisions and optimise campaigns in previous roles.
✨Collaborative Spirit is Key
Spaces Unlocked values teamwork, so highlight your experience working cross-functionally. Share examples of how you've collaborated with sales or operations teams to achieve common goals, ensuring a seamless lead handover and effective marketing strategies.