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For Companies At a Glance
- Tasks: Analyse web performance and customer journeys to drive insights and optimise trading decisions.
- Company: Join Space NK, a leading beauty retailer with over 100 innovative brands.
- Benefits: Enjoy a vibrant work culture, potential remote options, and employee discounts on beauty products.
- Why this job: Be part of a dynamic team that values data-driven decisions and enhances customer experiences.
- Qualifications: Experience in web analytics, proficiency in tools like Salesforce and Google Analytics required.
- Other info: Only successful candidates will be contacted; applicants must have the right to work in the UK.
The predicted salary is between 36000 - 60000 £ per year.
If you love beauty, you\’re in the right place.
As the ultimate curator of over 100 of the most in-demand, highly innovative and boundary-pushing beauty brands, we are the go-to destination for worldwide beauty discovery.
Together through our neighbourhood stores, online presence and loyalty scheme, Space NK has built a flourishing community in which to discover beauty. The customer is at the heart of everything we do, and we will always endeavour to offer everything they need to help them explore, experiment, and enjoy our brands.
Please note that only successful candidates will be contacted.
All applicants must have the right to live and work in the UK.
Role Overview
The role of the Analytics & Insights Specialist is to enhance the performance of spacenk.com & app through customer-led, data-driven insights. Acting as the analytical engine of the digital trading team, you\’ll monitor and interpret the performance of our web funnel and customer journeys, turning data into clear, actionable insights that directly impact trading decisions and customer experience across UK, International & App.
Web Funnel & Customer Journey Analysis
- Accountable for full web funnel analysis across markets and devices providing insights and proposed actions of tests based on learnings.
- Partner with the Digital Trading Specialists to share insights and highlight optimisation opportunities at each funnel stage.
- Identify key drop-off points, friction areas and behavioural trends using tools like Contentsquare, Qliksense, and Salesforce.
- Produce journey-specific insights segmented by customer type and marketing channel.
Trading Insight & Performance Reporting
- Own weekly and monthly performance reporting across digital KPIs: demand, conversion, ATV, abandonment, and UPT.
- Work closely with Digital Trading Specialists to deliver relevant insights that support their daily trading decisions.
- Collaborate with the Digital Trading Lead on period trade reviews and forecasting input.
Optimisation
- Partnering closely with the Tech team (product managers, designers and developers) collaborate to implement data-driven website enhancements.
- Help prioritise web and app improvements by quantifying impact and opportunity.
- Translate insights into hypotheses and recommendations that are measurable and actionable
SEO & Digital Performance
- Work closely with the digital marketing team to improve organic search performance.
- Ensure website tagging and tracking are correctly implemented for accurate data collection.
- Stay up-to-date with industry trends and best practices in web analytics and optimisation.
Skills & Experience Required
- Proven experience in web analytics and conversion rate optimisation (CRO) within ecommerce
- Strong proficiency in Salesforce, Google Analytics, Qliksense, Contentsquare or similar tools.
- Knowledge of SEO principles and website tagging implementation.
- Ability to translate data insights into actionable recommendations.
- Strong communication skills and ability to collaborate with cross-functional teams.
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Web Analytics & Insights Specialist employer: Space NK
Contact Detail:
Space NK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Web Analytics & Insights Specialist
✨Tip Number 1
Familiarise yourself with the specific tools mentioned in the job description, like Salesforce, Google Analytics, and Qliksense. Having hands-on experience or even completing online courses on these platforms can give you a significant edge during interviews.
✨Tip Number 2
Stay updated on the latest trends in web analytics and conversion rate optimisation. Follow industry blogs, attend webinars, or join relevant online communities to discuss insights and best practices that you can bring to the role.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to drive decisions in previous roles. Think about times when your insights led to measurable improvements in performance, as this will demonstrate your ability to translate data into actionable recommendations.
✨Tip Number 4
Network with professionals in the beauty and ecommerce sectors. Engaging with others in the field can provide valuable insights and potentially lead to referrals, making it easier for you to land an interview with us at StudySmarter.
We think you need these skills to ace Web Analytics & Insights Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in web analytics and conversion rate optimisation. Use specific examples of how you've used tools like Salesforce, Google Analytics, or Qliksense to drive insights and improvements.
Craft a Compelling Cover Letter: In your cover letter, express your passion for beauty and how it aligns with the company's mission. Discuss your analytical skills and provide examples of how you've turned data into actionable insights that have positively impacted customer experiences.
Showcase Your Technical Skills: Clearly outline your proficiency with the required tools and technologies in your application. Mention any specific projects where you successfully implemented website tagging or improved SEO performance.
Highlight Collaboration Experience: Since the role involves working closely with cross-functional teams, emphasise your ability to collaborate effectively. Share examples of past experiences where you partnered with tech teams or digital marketing specialists to achieve common goals.
How to prepare for a job interview at Space NK
✨Know Your Tools
Familiarise yourself with the specific analytics tools mentioned in the job description, such as Salesforce, Google Analytics, and Qliksense. Be prepared to discuss how you've used these tools in previous roles to derive insights and drive performance.
✨Understand the Customer Journey
Be ready to talk about your experience with web funnel analysis and customer journey mapping. Highlight any specific examples where your insights led to actionable changes that improved conversion rates or customer experience.
✨Showcase Your Collaboration Skills
Since the role involves working closely with digital trading specialists and tech teams, prepare examples of how you've successfully collaborated with cross-functional teams in the past. Emphasise your communication skills and ability to translate data into recommendations.
✨Stay Current with Industry Trends
Demonstrate your knowledge of the latest trends in web analytics and SEO. Discuss any recent developments or best practices you've implemented in your work, showing that you're proactive about staying informed and adapting to changes in the industry.
