At a Glance
- Tasks: Lead CRM campaigns and enhance customer loyalty for a top beauty brand.
- Company: Join Space NK, a leading destination for innovative beauty discovery.
- Benefits: Competitive salary, dynamic work environment, and opportunities for personal growth.
- Other info: Collaborative team culture with a focus on creativity and innovation.
- Why this job: Make a real impact on customer experiences in the beauty industry.
- Qualifications: 3+ years in CRM/marketing with hands-on campaign experience.
The predicted salary is between 63000 - 77000 £ per year.
If you love beauty, you’re in the right place.
As the ultimate curator of over 100 of the most in-demand, highly innovative and boundary-pushing beauty brands, we are the go‑to destination for worldwide beauty discovery.
Together through our neighbourhood stores, online presence and loyalty scheme, Space NK has built a flourishing community in which to discover beauty.
The customer is at the heart of everything we do, and we will always endeavour to offer everything they need to help them explore, experiment, and enjoy our brands.
Reports to: Senior CRM Manager
Role Overview
With an industry leading loyalty programme and a constant drive to deliver a compelling personalised customer experience, we are looking for a Senior CRM & Loyalty Coordinator to fill an important role within our CRM & Loyalty team.
You will be responsible for supporting the flawless execution of Space NK’s CRM strategy in order to improve customer frequency & retention to deliver stronger LTV.
We have a wealth of rich data from which we can derive game-changing insights to deliver personalised customer communications across the full customer lifecycle.
You will be responsible for taking insights and turning them into meaningful actions that delight our customers whilst driving value for Space NK and our brands.
We are looking for someone who is commercially driven with a true customer first mindset.
You will love coming up with new ideas to drive our customer retention goals and have the ability to present these back with confidence to internal stakeholders.
You will be highly experienced in CRM campaign implementation end to end from setup through to measurement and optimisation.
You will also be able to work to tight deadlines and have the ability to manage multiple projects simultaneously.
Key Responsibilities
- CRM Campaign Management
- Support the implementation of Space NK’s CRM strategy, ensuring this is in line with overall brand and programme strategy
- Support the improvement of key business metrics such as loyalty programme sign-up rate, 2nd purchase rate and Yo Y Retention Rate
- Analyse customer behaviour and engagement to develop communication strategies that maximise annual spend and retention across the full customer lifecycle from nurture through to top tier / VIP.
- End to end use of our CRM platform (Optimove) to create customer segments, build CRM campaign flows including set up of A/B tests and produce post campaign reports.
Please note that all CRM campaign implementation is managed internally at Space NK and we do not lean on agency external resource.
- Managing the testing and optimisation roadmap for BAU CRM and loyalty campaigns
- Optimise CRM campaign ROI, looking for efficiencies at every opportunity
- Work with the wider business (creative, marketing, buying & merchandising) to set up online and offline CRM campaigns that are in line with identified areas of opportunity within the customer database
- Appraise creative & design work constructively to produce effective communications that optimise revenue generation & customer satisfaction
- Brief email deployment agency
- Coordinate internal creative and content teams plus external agency partners to deliver CRM campaign assets and communications.
- Report & distribute results on CRM campaign performance & share learnings and next steps.
- Loyalty Programme Operations
- Support the day-to-day management, delivery and optimisation of the existing loyalty programme, driving member engagement, retention and programme performance.
- Support the Senior CRM & Loyalty Manager with the onboarding and implementation of the new loyalty platform vendor.
- Set up loyalty promotions and work with platform providers to deliver solutions that meet business requirements.
- Monitor and deliver against loyalty programme KPIs.
- Identify and implement new loyalty benefits and programme enhancements.
- Partner with Product and Online Content teams to improve loyalty customer journeys and programme engagement across digital channels.
- Work with Store and Training teams to drive awareness, engagement and adoption of the loyalty programme in-store.
Qualifications, Knowledge, And Experience
- 3 years+ relevant CRM and/or marketing experience
- Mandatory: hands‑on experience of CRM campaign build / implementation including customer segmentation
- Previous experience of working on a loyalty programme would be advantageous
- Previous experience of working in a multichannel retail environment preferable, i. e. bricks and mortar stores and ecom
- Previous experience in implementing CRM campaigns at each stage of the customer lifecycle
- Strong presentation skills
- Previous experience working cross‑functionally across departments
- Experience managing external stakeholders (e. g. agency partners, brands
- Understanding of: customer databases and permissions, including GDPR, response‑driven design, copy and creative & on‑brand marketing communications
- Personal Attributes
- Must be an excellent team player; possessing the ability to build, foster and nurture strong relationships
- Natural ability to think creatively and outside the box
- Self‑confident with good presentation skills
- Ability to work in a fast‑paced environment
- Strong attention to detail
- You will be results driven and commercially aware
- You will be self‑motivated, pro‑active and demonstrate strong organisational skills
All applicants must have the right to live and work in the UK.
Space NK are an equal opportunities employer.
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Senior CRM & Loyalty Coordinator employer: Space NK
Space NK is an excellent employer for those seeking a vibrant and rewarding career in the beauty industry. With a focus on teamwork and inclusivity, employees enjoy a supportive work culture that fosters personal growth and development. Located in Manchester, the company offers competitive salaries, generous annual leave, and an impressive employee discount, making it an attractive place for passionate beauty enthusiasts to thrive.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM & Loyalty Coordinator
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Space NK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Space NK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Space NK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Space NK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior CRM & Loyalty Coordinator
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Space NK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Space NK:Show us that you’ve done your homework! In your application, briefly mention what you admire about Space NK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Space NK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Space NK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Space NK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
