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- Tasks: Lead B2B marketing strategy and manage multi-channel campaigns to drive sales.
- Company: Join a fast-growing Fintech revolutionising embedded finance for major platforms.
- Benefits: Enjoy flexible working options, competitive salary, and growth opportunities.
- Why this job: Be part of a dynamic team with a strong reputation and impressive growth trajectory.
- Qualifications: 6+ years in B2B marketing, preferably in fintech or SaaS, with strong leadership skills.
- Other info: Work with top brands like Shopify, Amazon, and Etsy while making a real impact.
The predicted salary is between 48000 - 84000 £ per year.
Senior Marketing Manager – Demand Generation / Account based marketing Company:
Space has partnered with a rapidly growing Fintech that provides embedded financing solutions for Marketplaces, Ecommerce platforms, Payment Service Providers, Neo-banks, and other Tech Platforms. They embed/integrate into these large platforms and leverage on their capital product onto the Platforms end customers!
They are on the hunt for a Senior Partner Account Manager to join their growing team.
Trusted by Dojo, Shopify, Sumup, Ebay, JustEat, Etsy, Amazon, Stripe and many others.
They have had 100% YoY growth, revenue increased from £1m – £105m in 5 years, and have secured 8m profit last year!
Role/Responsibilities: Strategic Leadership
- Define & execute a long-term B2B marketing strategy that drives enterprise sales and deepens existing relationships.
- Own the brand narrative and position them as the global leader in embedded finance through PR, content, events, and social media.
- Understand target segments by regularly talking with current and prospective customers, ensuring our narratives and content address their concerns, use cases, and priorities.
- Define and report on KPIs across awareness and lead generation.
Account-Based Marketing (ABM)
- Build and manage multi-channel ABM campaigns (email, PR, paid media, direct mail, content syndication, events) tailored to priority accounts, in partnership with Sales and Partnerships teams.
- Identify and manage ABM mar-tech tools to scale programs (e.g., LinkedIn, HubSpot, 6sense).
- Track and report on campaign performance, pipeline contribution, and ROI for ABM efforts.
Brand & Content
- Elevate the the brand across multiple markets, especially US and Europe, ensuring consistency and clarity in messaging across website and social media, working with the content management team.
- Oversee development of thought leadership, customer stories, product content, and partner sales collateral.
Requirements
- 6+ years in B2B marketing, ideally in fintech, SaaS, or high-growth environments.
- Experience across multiple marketing channels: Proven use of various marketing channels such as content creation, events, social media, PR, digital marketing, email campaigns, Account-Based Marketing and more.
- Hands-on with navigating between strategy and execution in a scale-up setting.
- Strong leadership, communication, and project management skills, with the ability to manage multiple projects simultaneously and independently deliver complex campaigns.
- Experience covering UK, US or EU markets is desirable.
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Senior Marketing Manager employer: Space Executive
Contact Detail:
Space Executive Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager
✨Tip Number 1
Network with professionals in the fintech and B2B marketing sectors. Attend industry events, webinars, and conferences to connect with potential colleagues and learn about the latest trends. This can help you gain insights into what companies like ours are looking for in a Senior Marketing Manager.
✨Tip Number 2
Familiarise yourself with account-based marketing (ABM) strategies and tools. Understanding platforms like HubSpot and LinkedIn will give you an edge, as these are crucial for the role. Consider taking online courses or certifications to enhance your knowledge and demonstrate your commitment.
✨Tip Number 3
Stay updated on the latest developments in embedded finance and how it impacts marketplaces and e-commerce. Being knowledgeable about our industry will allow you to engage in meaningful conversations during interviews and showcase your passion for the field.
✨Tip Number 4
Prepare to discuss your previous successes in driving enterprise sales and managing multi-channel campaigns. Be ready to share specific examples of how you've used data to inform your marketing strategies and measure their effectiveness, as this is key for the role.
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, particularly in fintech or SaaS. Emphasise your achievements in demand generation and account-based marketing to align with the job requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the company's mission and how your skills can contribute to their growth. Mention specific examples of successful campaigns you've led and how they relate to the role.
Highlight Leadership Skills: Since the role requires strong leadership abilities, include examples of how you've successfully managed teams or projects. Discuss your approach to strategic planning and execution in previous roles.
Showcase Multi-Channel Experience: Detail your experience across various marketing channels. Provide examples of how you've used content creation, social media, and email campaigns to drive results, especially in high-growth environments.
How to prepare for a job interview at Space Executive
✨Showcase Your Strategic Thinking
As a Senior Marketing Manager, you'll need to demonstrate your ability to define and execute long-term B2B marketing strategies. Prepare examples of past strategies you've implemented, focusing on how they drove enterprise sales and deepened relationships.
✨Familiarise Yourself with Account-Based Marketing
Since the role involves building and managing multi-channel ABM campaigns, brush up on your knowledge of ABM tactics. Be ready to discuss specific campaigns you've led, the tools you used, and how you measured their success.
✨Understand the Fintech Landscape
Given that the company operates in the fintech space, it's crucial to have a solid understanding of the industry. Research current trends, challenges, and competitors in embedded finance to show your enthusiasm and insight during the interview.
✨Prepare for Leadership Questions
With strong leadership skills being a requirement, expect questions about your management style and experiences. Think of instances where you've successfully led teams or projects, and be prepared to discuss how you handle multiple projects simultaneously.
