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For Companies At a Glance
- Tasks: Lead marketing efforts to drive pipeline growth and engage with key audiences.
- Company: High-growth B2B SaaS company in the HR tech space, known for innovation.
- Benefits: Competitive salary, flexible 4-day work week, and opportunities for professional development.
- Other info: Dynamic environment with a focus on collaboration and measurable results.
- Why this job: Join a pivotal role shaping marketing strategy and making a real impact on business growth.
- Qualifications: 5-10+ years in B2B SaaS marketing, strong demand generation skills, and team management experience.
The predicted salary is between 70000 - 90000 £ per year.
I've partnered with a high-growth, scale-up B2B SaaS company in the HR tech space that is looking to hire a commercially driven Head of Marketing. The company works with mid-to-large enterprises globally, helping them better understand employee engagement through real-time data, insights, and action. They have built a strong reputation across sectors including construction, manufacturing, transport, and the public sector, and are now entering an exciting phase of growth. This is a pivotal, hands-on leadership role reporting directly to the CEO, with full ownership of marketing’s contribution to revenue.
The Role
This is not a traditional brand-led position. You will be responsible for building and owning the entire marketing engine, with a clear focus on pipeline generation, positioning, and growth. You will work cross-functionally with Sales, Product, and Customer teams to define strategy, execute campaigns, and build scalable systems that drive measurable impact.
Key Responsibilities
- Pipeline and Demand Generation (Core Focus)
- Own marketing-sourced and influenced pipeline targets
- Scale demand generation across LinkedIn (organic and paid), outbound, inbound content, and events
- Improve funnel performance including conversion, lead quality, and cost per acquisition
- Implement clear attribution and reporting across the full funnel
- Positioning and Messaging
- Define and evolve category narrative and differentiation
- Develop compelling messaging for HR and senior business audiences
- Strengthen positioning against incumbents and emerging AI-led tools
- Ensure consistency across all touchpoints
- Marketing Strategy and Execution
- Own and execute the marketing strategy aligned to revenue goals
- Identify growth opportunities across sectors, ICPs, and geographies
- Balance short-term pipeline generation with longer-term brand development
- Lead and manage a small team along with external partners
- Content, Brand and Digital
- Own content strategy including thought leadership, customer stories, and insight-led reports
- Translate product and data into commercially impactful content
- Optimise website and landing pages for conversion
- Continuously test and improve digital performance
- Sales Enablement and Product Marketing
- Create high-impact sales collateral and enablement materials
- Partner with Product on positioning and go-to-market activity
- Support feature launches and improve win rates
- Events and Marketing Operations
- Own strategy and execution of industry events
- Manage marketing tech stack such as HubSpot and automation tools
- Build scalable systems for lead generation, nurturing, and reporting
What They’re Looking For
- 5 to 10+ years’ experience in B2B SaaS marketing, ideally within HR tech or a related sector
- Proven track record of owning and delivering pipeline growth
- Strong demand generation and funnel optimisation expertise
- Experience working closely with sales teams in a revenue-driven environment
- Hands-on experience with tools such as HubSpot, LinkedIn Ads, and analytics platforms
- Strong communication skills and experience managing teams or agencies
Marketing Lead - HR in London employer: Space Executive
Contact Detail:
Space Executive Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Lead - HR in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the HR tech space. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Showcase your expertise! Create content that highlights your knowledge in B2B SaaS marketing and HR tech. Whether it’s a blog post, a LinkedIn article, or even a video, sharing your insights can position you as a thought leader and catch the eye of hiring managers.
✨Tip Number 3
Prepare for interviews by understanding the company’s marketing strategy. Research their current campaigns, target audience, and competitors. This will not only help you answer questions but also allow you to suggest ideas that could drive pipeline growth during your chat.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might just be the perfect fit for you. Plus, applying directly can sometimes give you a leg up in the process. So, get your application in and let’s make it happen!
We think you need these skills to ace Marketing Lead - HR in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Lead. Highlight your experience in B2B SaaS and any specific achievements in pipeline generation or demand creation. We want to see how you can drive results!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about HR tech and how your skills align with our needs. Be sure to mention your hands-on experience and leadership style.
Showcase Your Achievements: When detailing your past roles, focus on quantifiable results. Did you improve lead quality or reduce acquisition costs? We love numbers that demonstrate your impact, so don’t hold back!
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It helps us keep track of applications and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Space Executive
✨Know Your Numbers
Before the interview, brush up on your metrics and achievements. Be ready to discuss specific examples of how you've driven pipeline growth and improved funnel performance in previous roles. This will show that you understand the commercial side of marketing and can deliver results.
✨Understand the Product Inside Out
Make sure you have a solid grasp of the company's product and its unique selling points. Research their HR tech solutions and think about how you would position them against competitors. This knowledge will help you articulate your vision for the marketing strategy during the interview.
✨Prepare for Cross-Functional Collaboration
Since this role involves working closely with Sales, Product, and Customer teams, be prepared to discuss your experience in cross-functional collaboration. Think of examples where you've successfully aligned marketing strategies with sales goals or product launches, as this will demonstrate your ability to work effectively in a team.
✨Showcase Your Creative Side
This isn't just about numbers; it's also about storytelling. Prepare to share ideas for compelling messaging and content strategies that resonate with HR and senior business audiences. Highlight any innovative campaigns you've led that generated significant engagement or conversion rates.