At a Glance
- Tasks: Lead marketing strategies to drive growth and pipeline generation in a dynamic HR tech company.
- Company: High-growth B2B SaaS company revolutionising employee engagement through data insights.
- Benefits: Flexible 4-day work week, competitive salary, and opportunities for professional development.
- Other info: Collaborative environment with a focus on innovation and career advancement.
- Why this job: Join a pivotal role shaping the future of HR tech and make a real impact.
- Qualifications: 5-10 years in B2B SaaS marketing with proven pipeline growth experience.
The predicted salary is between 80000 - 100000 £ per year.
I’ve partnered with a high-growth, scale-up B2B SaaS company in the HR tech space that is looking to hire a commercially driven Head of Marketing. The company works with mid-to-large enterprises globally, helping them better understand employee engagement through real-time data, insights, and action. They have built a strong reputation across sectors including construction, manufacturing, transport, and the public sector, and are now entering an exciting phase of growth. This is a pivotal, hands‑on leadership role reporting directly to the CEO, with full ownership of marketing’s contribution to revenue.
The Role
This is not a traditional brand-led position. You will be responsible for building and owning the entire marketing engine, with a clear focus on pipeline generation, positioning, and growth. You will work cross-functionally with Sales, Product, and Customer teams to define strategy, execute campaigns, and build scalable systems that drive measurable impact.
Key Responsibilities
- Pipeline and Demand Generation (Core Focus)
- Own marketing‑sourced and influenced pipeline targets
- Scale demand generation across LinkedIn (organic and paid), outbound, inbound content, and events
- Improve funnel performance including conversion, lead quality, and cost per acquisition
- Implement clear attribution and reporting across the full funnel
- Positioning and Messaging
- Define and evolve category narrative and differentiation
- Develop compelling messaging for HR and senior business audiences
- Strengthen positioning against incumbents and emerging AI‑led tools
- Ensure consistency across all touchpoints
- Marketing Strategy and Execution
- Own and execute the marketing strategy aligned to revenue goals
- Identify growth opportunities across sectors, ICPs, and geographies
- Balance short‑term pipeline generation with longer‑term brand development
- Lead and manage a small team along with external partners
- Content, Brand and Digital
- Own content strategy including thought leadership, customer stories, and insight‑led reports
- Translate product and data into commercially impactful content
- Optimise website and landing pages for conversion
- Continuously test and improve digital performance
- Sales Enablement and Product Marketing
- Create high‑impact sales collateral and enablement materials
- Partner with Product on positioning and go‑to‑market activity
- Support feature launches and improve win rates
- Events and Marketing Operations
- Own strategy and execution of industry events
- Manage marketing tech stack such as HubSpot and automation tools
- Build scalable systems for lead generation, nurturing, and reporting
What They’re Looking For
- 5 to 10+ years’ experience in B2B SaaS marketing, ideally within HR tech or a related sector
- Proven track record of owning and delivering pipeline growth
- Strong demand generation and funnel optimisation expertise
- Experience working closely with sales teams in a revenue‑driven environment
- Hands‑on experience with tools such as HubSpot, LinkedIn Ads, and analytics platforms
- Strong communication skills and experience managing teams or agencies
Head of Marketing - HR Tech in London employer: Space Executive
Join a dynamic and innovative scale-up B2B SaaS company in the heart of London, where you will play a crucial role in shaping the future of HR technology. With a strong focus on employee engagement and a commitment to fostering a collaborative work culture, this company offers exceptional growth opportunities, competitive benefits, and the chance to make a significant impact in a rapidly evolving industry. Embrace the challenge of leading a talented marketing team while enjoying the flexibility of a four-day work week.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing - HR Tech in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the HR tech space. Attend industry events, webinars, and meetups to make those valuable connections that could lead to job opportunities.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your marketing achievements, especially in pipeline generation and demand strategies. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Leverage LinkedIn! Use it not just for job hunting but also for sharing insights and engaging with content relevant to HR tech. This will help you build your personal brand and attract attention from recruiters.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got some fantastic roles waiting for you, and applying directly can sometimes give you an edge. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Head of Marketing - HR Tech in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Head of Marketing in HR tech. Highlight your experience in B2B SaaS and any specific achievements in pipeline growth or demand generation. We want to see how you can drive results!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing in the HR tech space and how your skills align with our needs. Be sure to mention any relevant tools you've used, like HubSpot or LinkedIn Ads.
Showcase Your Achievements:When detailing your experience, focus on quantifiable achievements. Did you improve lead quality or reduce acquisition costs? We love numbers that demonstrate your impact, so don’t hold back!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Space Executive
✨Know Your Numbers
Make sure you come prepared with specific metrics and examples of how you've driven pipeline growth in your previous roles. This is a data-driven position, so showcasing your ability to improve conversion rates and lead quality will impress the interviewers.
✨Understand the Market Landscape
Research the HR tech space thoroughly. Be ready to discuss competitors and how you would position the company against them. Having insights into emerging AI-led tools and trends will show that you're not just knowledgeable but also forward-thinking.
✨Showcase Your Cross-Functional Experience
Since this role involves working closely with Sales, Product, and Customer teams, prepare examples of how you've successfully collaborated across departments. Highlight any campaigns where you’ve aligned marketing strategies with sales goals to drive revenue.
✨Bring Creative Ideas to the Table
Think about innovative demand generation strategies you could implement. Whether it’s leveraging LinkedIn for organic growth or unique event ideas, showing that you can think outside the box will set you apart as a candidate who can own the marketing engine.
