Summer Intern – Marketing Customer Intelligence — ABM Persona Data Model (Project-Based)

We’re hiring a 10-week intern to support Adobe Real-Time CDP (RT-CDP) projects with a focus on designing and operationalizing a persona definition & management data model that strengthens our Account-Based Marketing (ABM) planning, targeting, and measurement. You’ll translate ABM needs (ICP, buying committee roles, intent signals, engagement stages) into a structured, governed approach for persona creation, maintenance, and activation in CDP.

About The Role

• Grade Level (for internal use): 05
• Model UK manager of record
• Focus: A clearly scoped summer project with defined milestones and a final deliverable.

What You’ll Work On

This internship is built around a defined project with clear milestones and a final deliverable. By the end of the programme, you will have contributed to:

• ABM Persona Data Model Blueprint: A clear logical model for persona objects (e.g., persona, account, contact, buying role, intent/interest areas, engagement stage) and how they relate (account ↔ people ↔ personas).
• Persona Definition & Governance Pack: Standard persona templates (required fields, naming conventions, inclusion/exclusion rules, owner, versioning, effective dates) plus an approval/change process.
• Signal-to-Persona Mapping: Mapping of CDP attributes/events to persona qualification signals (e.g., job function, seniority, product interest, web behaviour, content engagement, form fills, event attendance).

Project Tracks (Areas of Focus)

• Track A — ABM & Persona Discovery (Weeks 1–2): Align with ABM stakeholders on ICP tiers, target account strategy, and priority campaigns. Define required persona types (e.g., Decision Maker, Champion, Influencer, Practitioner) and buying committee coverage expectations. Inventory existing segments, personas, and data sources feeding RT-CDP.
• Track B — Data Model Design (Weeks 2–5): Design how personas will be represented and maintained (including metadata like confidence, recency, and lifecycle status). Define relationships needed for ABM: account-level attributes + person-level attributes + role within account. Establish controlled vocabularies (persona names, role categories, intent topics, stage definitions).
• Track C — Persona Qualification Logic & Signal Mapping (Weeks 4–8): Map CDP profile attributes and behavioural events to persona rules and thresholds. Identify gaps (missing fields, inconsistent values, identity/account matching constraints) and propose remediation options. Draft test cases for edge conditions (multi-role contacts, conflicting signals, sparse engagement).

What We're Looking For

Essential skills & Attributes:

• Strong marketing operations / analytics mindset: ability to translate ABM strategy into structured data requirements.
• Familiarity with segmentation concepts (inclusion/exclusion logic, recency windows, funnel/stage thinking).
• Comfort with data design fundamentals (entities, attributes, relationships; documentation discipline).
• Clear communication: able to write specs, define terms, and present trade-offs.

Preferred:

• SQL fundamentals and/or strong Excel/Sheets proficiency for profiling and validation.
• Exposure to CDP/CRM/ABM concepts: account hierarchies, buying committees, intent, lead/contact/account objects.

Traits for Success:

• Detail-oriented and systematic (enjoys definitions, edge cases, and repeatable processes).
• Collaborative and comfortable working with both marketers and technical partners.
• Proactive in surfacing data limitations and proposing practical solutions.

Structure & Support:

• Weekly 1:1 with Marketing Director (sponsor) for prioritisation and unblockers.
• Regular working sessions with ABM owner(s), Marketing Ops, and data/platform partners.
• Midpoint review (Week 5): draft persona model + initial mappings.
• Final review (Week 10): operating model + audience specs + recommendations.

Expectations:

• Maintain a lightweight project plan and documentation repository.
• Document decisions, assumptions, and open questions.
• Follow internal data governance and handle sensitive customer data responsibly.

Right To Work Requirements:

This role is limited to persons with indefinite right to work in the United Kingdom.

Our Internship Program:

During your summer at S&P Global you'll have the chance to partner with our industry experts, with on-the-job experience focusing on high impact work that allows you to apply and develop your skills. Networking, business insights and tailored learning opportunities all support your growth and development, setting you up for success as you begin your career. The Summer 2026 Internship Program will provide you with a variety of experiences to help you identify your strengths, develop highly transferable skills, and align you to a successful career path for a bright future at S&P Global.

Duration: June 15th – August 21st 2026

What’s In It For You?

Our Mission: Advancing Essential Intelligence. Our People: We're more than 35,000 strong worldwide—so we’re able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all. From finding new ways to measure sustainability to analysing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. We’re committed to a more equitable future and to helping our customers find new, sustainable ways of doing business. Join us and help create the critical insights that truly make a difference.

Our Values: Integrity, Discovery, Partnership

Benefits:

• Health & Wellness: Health care coverage designed for the mind and body.
• Flexible Downtime: Generous time off helps keep you energised for your time on.
• Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
• Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
• Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in-class benefits for families.
• Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference.

For more information on benefits by country visit: https://spgbenefits.com/benefit-summaries

Global Hiring And Opportunity At S&P Global:

At S&P Global, we are committed to fostering a connected and engaged workplace where all individuals have access to opportunities based on their skills, experience, and contributions. Our hiring practices emphasise fairness, transparency, and merit, ensuring that we attract and retain top talent. By valuing different perspectives and promoting a culture of respect and collaboration, we drive innovation and power global markets.

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Equal Opportunity Employer:

S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment. If you need an accommodation during the application process due to a disability, please send an email to: EEO.Compliance@spglobal.com and your request will be forwarded to the appropriate person.