Content Creator

Grade Level (for internal use):

11

The Role:

We are looking for a seasoned storyteller with a passion for financial markets.

Working within the content marketing team, the Content Creator acts as a champion for the customer, ensuring our content is aligned to the buyer’s persona and their familiarity of S&P Global Ratings. This role will produce engaging, lead-generative, quality marketing content that speaks to our audiences with a consistent brand voice across a range of channels, with focus on middle to bottom of the marketing funnel. They will work on campaign copy across all media, but have a high focus on digital copywriting, optimizing text for SEO discoverability, while maintaining S&P Global’s style/tone and creative copywriting approaches.

This role will provide copywriting and editing expertise to the wider marketing team and identify opportunities for new marketing content aligned to strategic business priorities, commercial themes, and market trends, including new content creation and maximizing the value of existing content.

The Impact:

In a world increasingly dominated by technological innovation and AI, the need for original perspectives and insights has never been more important. S&P Global Ratings’ Analytical and Research & Development teams produce powerful thought leadership and research on sector and market trends, ratings performance, and emerging and established credit risks-that the campaign marketing team distributes to the right people at the right time via the right channel. These efforts together amplify our brand and provide market participants with the transparency they need to make decisions with conviction. Where this role can make the greatest impact is by adapting this research into short-form mediums and crafting persuasive copy to drive companies, financial institutions, and investors towards a Sales or Analytical conversation.

The Career Opportunity:

Because this role is the first of its kind at S&P Global Ratings, the opportunity to make a meaningful impact is extensive. The Content Creator will have exposure to many aspects of the business, as well as influential investors and financial market stakeholders, which will further enhance your knowledge and understanding of the fast-evolving and ever-changing credit markets.

Further growth opportunities may include presenting your insights to S&P Global Ratings management and other divisions as relevant., * Write and edit mid- to bottom-funnel content, including email campaigns, advertising campaigns, newsletters, case studies, video scripts, award submissions, product webpages, product brochures, and more.

• Be able to utilize AI tools to enhance copywriting and adaptation of long-form copy

• Act as an expert copywriter/editor for the wider marketing team. Champion brand voice and consistency across various formats.

• Host regular copywriting training sessions. Keep abreast of the latest industry best practices, including the adoption of generative AI copywriting tools, and drive innovation across broader marketing team.

• Enforce and apply SEO copywriting best practices, sub-editing, fact-checking, content optimization, formatting and meta-data for marketing content and materials.

• Partner with the Research & Development/Analytical teams to generate new content marketing ideas that promote industry-related topics through integrated, thematic campaigns.

• Map content to personas.

• Understand the needs of the audience and the business at large and advise on effective value messaging across integrated marketing campaigns.

• Adapt longer form copy into creative and innovative content types, optimized for all channels, including website, social media, newsletter/email, mobile, video, print, and in-person. Identify opportunities for improvement.

• Ensure consistent global experience and work with regional marketing teams to implement appropriate localization/translation strategies.

• Partner with legal and compliance teams to ensure all copy is approved for external audiences.

• Employees in similar position within S&P Global typically comes with a minimum 5-7 years in copywriting or digital journalism experience.

• Bachelor’s degree or equivalent (Journalism, Communications, English or related field preferred).

• Experience in writing marketing copy that is customer focused and consistent in tone and style.

• Strong presentation, written and verbal communication skills.

• Experience with Adobe and Oktopost (overall website content management systems and social media scheduling tools) preferred but not essential.Excellent organizational and time management ski

S&P Global states that the anticipated base salary range for this position is $93,600 to $137,907. Final base salary for this role will be based on the individual’s geographic location, as well as experience level, skill set, training, licenses and certifications.