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For Companies At a Glance
- Tasks: Lead analytics efforts to provide customer insights and drive data-driven decisions.
- Company: Join S&P Global Ratings, a leader in providing essential intelligence for global markets.
- Benefits: Enjoy health coverage, generous time off, and a supportive work environment.
- Why this job: Make a measurable impact using cutting-edge technology and collaborate with diverse teams.
- Qualifications: 5-7 years of experience in analytics; Bachelor's in relevant fields required.
- Other info: Opportunity to learn and grow in the customer analytics field.
The predicted salary is between 43200 - 72000 £ per year.
Grade Level (for internal use):
11
The Team:
You will be an integrated part of the S&P Global Ratings Marketing team, providing support to our key stakeholders across the globe.
The Impact:
Reporting to the Director of Demand Insights, the Digital Analytics / Demand Insights Associate Director will lead our analytics efforts and play a key role in providing customer and demand insights for data-driven decision-making within the organization.
What you stand to Gain:
You will be in a position to make measurable impact towards the entire organization via the use of cutting edge technology, with the delivery of actionable insights for our stakeholders across seniority level., * Design and implement analytics strategies to track customer behaviour, content engagement, and marketing performance.
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Coordinate customer-demand analytics needs across the organization by identifying data needs, set objectives, and providing actionable insights.
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Collaborate with cross functional teams to establish integrated analytics across digital platforms, including the public website, RatingsDirect, and Ratings 360.
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Develop and maintain a robust analytics framework, ensuring accurate tracking, reporting, and analysis of key performance indicators (KPIs)
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Leverage advanced statistical and data analysis techniques to uncover trends, patterns, and opportunities for optimization.
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Implement and refine marketing attribution models to measure channel impact on customer acquisition and conversion.
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Implement AI and predictive analytics tools into the marketing technology stack to drive efficiency and growth
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Drive the development and automation of dashboards and reports to communicate performance metrics and insights to key stakeholders.
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Stay updated on industry trends and emerging analytics technologies recommending improvements where beneficial.
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Build and manage relationships with internal and external data and analytics partners, including RatingsDirect, Crisil GAC and Data Science teams
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Employees in similar position within S&P Global typically comes with a minimum of 5- 7 years of relevant experience.
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Bachelor’s degree in Marketing Analytics, Statistics, Data Science, Psychology, or a related field.
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Proven experience in web analytics, Adobe Analytics, marketing automation platforms (e.g. Pardot, Marketo), and CRM systems (e.g., Salesforce).
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Advanced proficiency in data visualization tools such as Tableau or Power BI.
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Experience with Customer Data Platforms and predictive analytics
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Experience with statistical analysis tools (e.g., R, Python) a plus.
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Strong business acumen and the ability to translate data into actionable insights that drive strategy and decision-making.
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Strong analytical skills, with ability to formulate business questions, analysing data to make recommendations.
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Excellent communication skills with the ability to convey complex analytical findings in a clear and compelling manner
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Strong understanding of data architecture, systems, and flows
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Detail-oriented, organized, and able to manage multiple tasks and projects
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A desire to learn and grow in the customer analytics field
We take care of you, so you can take care of business. We care about our people. That’s why we provide everything you-and your career-need to thrive at S&P Global.
Our benefits include:
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Health & Wellness: Health care coverage designed for the mind and body.
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Flexible Downtime: Generous time off helps keep you energized for your time on.C
Associate Director, Digital Analytics employer: S&P Global, Inc.
Contact Detail:
S&P Global, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Director, Digital Analytics
✨Tip Number 1
Familiarize yourself with the latest trends in digital analytics and marketing technologies. Being knowledgeable about tools like Adobe Analytics, Tableau, and predictive analytics will not only help you stand out but also show that you're proactive and ready to contribute from day one.
✨Tip Number 2
Network with professionals in the analytics field, especially those who have experience in customer data platforms and marketing automation. Engaging with industry experts can provide valuable insights and potentially lead to referrals that could boost your application.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to drive decision-making in previous roles. Highlighting your ability to translate complex data into actionable insights will demonstrate your strong business acumen and analytical skills.
✨Tip Number 4
Stay updated on emerging analytics technologies and be ready to suggest improvements during interviews. Showing that you are forward-thinking and eager to implement cutting-edge solutions will make a positive impression on the hiring team.
We think you need these skills to ace Associate Director, Digital Analytics
Some tips for your application 🫡
Understand the Role: Make sure you fully understand the responsibilities and requirements of the Associate Director, Digital Analytics position. Tailor your application to highlight relevant experiences that align with the job description.
Highlight Relevant Experience: Emphasize your experience in web analytics, marketing automation platforms, and data visualization tools. Provide specific examples of how you've used these skills to drive insights and decision-making in previous roles.
Showcase Analytical Skills: Demonstrate your strong analytical skills by including examples of how you've formulated business questions and analyzed data to make recommendations. Use clear and compelling language to convey your findings.
Craft a Compelling Cover Letter: Write a cover letter that not only summarizes your qualifications but also expresses your enthusiasm for the role and the company. Mention how you can contribute to the team and the impact you hope to make.
How to prepare for a job interview at S&P Global, Inc.
✨Showcase Your Analytical Skills
Be prepared to discuss specific examples of how you've used data analysis to drive decision-making in previous roles. Highlight your experience with tools like Adobe Analytics, Tableau, or Python, and be ready to explain how you translated complex data into actionable insights.
✨Understand the Business Context
Demonstrate your understanding of how digital analytics impacts marketing strategies and customer engagement. Research S&P Global Ratings and be ready to discuss how your skills can contribute to their goals and objectives.
✨Prepare for Technical Questions
Expect questions that assess your technical proficiency in analytics tools and methodologies. Brush up on your knowledge of marketing attribution models, predictive analytics, and data visualization techniques to confidently answer any technical queries.
✨Communicate Clearly and Effectively
Practice explaining complex analytical concepts in a straightforward manner. Since you'll need to convey findings to stakeholders at various levels, focus on clarity and conciseness in your communication style during the interview.
