Field Marketing Specialist in Farnborough

Build your future with Sovos. If you’re seeking a career where innovation meets impact, you’ve come to the right place. As a global leader, Sovos is transforming tax compliance from a business requirement to a force for growth while revolutionising how businesses navigate the ever-changing regulatory landscape. At Sovos, we’re dedicated to more than just solving compliance challenges – we’re committed to making a positive and lasting difference in everything we do. Our teams operate on the modern edge of digital technology, working not only to solve complex business challenges but also to enrich our personal, professional, and local communities.

The Work You’ll Do:

• The Field Marketing Specialist plays a critical role in driving pipeline growth, revenue impact, and market relevance across assigned regions and segments.
• This role sits at the intersection of marketing, sales, product, and data, translating strategy into execution with a strong focus on account-based engagement and measurable outcomes.
• This is not a “campaign executor” role in the traditional sense. We are looking for a business-minded marketer, who understands complex buying journeys, and knows how to use events, content, digital activation, and automation to influence real business decisions.
• The role operates across the EMEA region, requiring close collaboration with local sales teams, partners, and stakeholders in diverse markets with different levels of maturity and regulatory complexity.

More specifically, you will:

• Plan and execute integrated, multi-channel field marketing programs aligned with business priorities and sales objectives, adapting global strategies to local EMEA market realities, regulatory environments, and cultural nuances.
• Drive high-quality demand, focusing on pipeline creation, acceleration, expansion, and retention rather than volume alone.
• Apply ABM principles to engage priority accounts and key decision-makers.
• Lead the planning and execution of high-impact events (executive roundtables, hosted events, sponsored conferences, webinars), ensuring each has a clear objective, defined audience, and post-event conversion plan.
• Measure success beyond attendance, tracking pipeline influence, opportunities created, and revenue contribution.
• Continuously test and adopt new tools, technologies, and approaches to improve performance, efficiency, and scalability.
• Act as a trusted business partner to sales, aligning on target accounts, priorities, and success metrics, and supporting sales motions with relevant content, events, and enablement initiatives.
• Track, analyze, and report on pipeline, opportunity progression, and revenue impact, using insights to optimize future programs.
• Collaborate closely with Product Marketing, Digital, Alliances, and Customer teams to support go-to-market initiatives, launches, and regional adaptations.

What We Need From You:

• Bachelor’s degree in Marketing, Business, or equivalent experience.
• Experience in B2B marketing, ideally in technology, SaaS, or regulated industries.
• Strong understanding of B2B buying journeys, demand generation & ABM, and events as a growth lever.
• Comfortable working with CRM and marketing automation platforms (Salesforce, Marketo or similar).
• Business-minded: you care about business outcomes, not just activity.
• Curious and adaptable, especially around AI, automation, and new marketing practices.
• Organized and capable of managing multiple initiatives in parallel.
• Confident communicator who can engage with stakeholders at all levels.
• Data-literate: able to interpret results and turn insights into action.

What Does Sovos Offer You?

• The tools to enhance your life - because we want you to enjoy your life outside of work and inside!
• An opportunity to work with a global team.
• Bi-Weekly Meeting Free Days!
• Mentoring Programs.
• Globally recognised Training and Development programs.
• Benefits.

Sovos is an equal opportunity employer committed to providing an environment that celebrates diversity and where equal employment opportunities are available to all applicants and employees. We do not discriminate against race, colour, religions, national origin, age, sex, marital status, physical or mental disability, veteran status, gender identity, sexual orientation, or any other characteristic provided by law. At Sovos, all employees are encouraged to bring their whole selves to work.

Company Background:

Sovos is a global provider of tax, compliance and trust solutions and services that enable businesses to navigate an increasingly regulated world with true confidence. Purpose-built for always-on compliance capabilities, our scalable IT-driven solutions meet the demands of an evolving and complex global regulatory landscape. Sovos’ cloud-based software platform provides an unparalleled level of integration with business applications and government compliance processes. More than 100,000 customers in 100+ countries – including half the Fortune 500 – trust Sovos for their compliance needs. Sovos annually processes more than three billion transactions across 19,000 global tax jurisdictions. Founded in 1979, Sovos has operations across the Americas and Europe, and is owned by Hg and TA Associates.