Product Marketing Manager

Product Marketing Manager

Full-Time 56700 - 69300 £ / year (est.) Hybrid
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At a Glance

  • Tasks: Lead product marketing for AI-driven tax compliance solutions and craft compelling narratives.
  • Company: Join Sovos, a leader in transforming tax compliance with innovative technology.
  • Benefits: Enjoy 30 days holiday, private health insurance, and global mentoring programs.
  • Other info: Dynamic work environment with opportunities for continuous learning and career growth.
  • Why this job: Make an impact by reshaping global economies through AI-powered tax solutions.
  • Qualifications: 5-7 years in product marketing, preferably in B2B SaaS, with strong communication skills.

The predicted salary is between 56700 - 69300 £ per year.

  • Product Marketing Manager
  • Corporate Marketing/Enablement · Full-Time · United Kingdom
  • Build Your Future With Us

The digitization of tax compliance is fundamentally changing global commerce and how businesses need to operate and grow.

Governments now have real-time visibility into business data, creating new challenges and new opportunities for organizations around the world.

At Sovos, we're transforming tax compliance from a business requirement into a driver of growth through AI-powered technology that delivers the accurate, real-time insights businesses need to make smarter decisions.

We're solving more than today's tax compliance challenges.

We're helping reshape global economies by enabling organizations to navigate increasingly complex and rapidly changing regulatory environments with confidence – and helping communities thrive.

AI is accelerating what's possible, enabling tax and technology professionals to more effectively drive critical regulatory decisions.

That's where Sovos excels, combining intelligent technology with human expertise to help customers stay ahead of change.

Don't worry if you don't check every box.

We're focused on hiring great people, not perfect resumes.

It's less about what you've done elsewhere and more about what you're capable of doing here.

The Role

At Sovos, we're building the future of tax compliance with AI-first products that solve real problems for finance, tax, and IT teams around the world.

As we expand our AI capabilities, we're looking for a Product Marketing Manager to own positioning, messaging, and go-to-market for these products.

You'll translate what our AI technology does into compelling narratives that resonate with customers, prospects, and sellers, working at the intersection of product, sales, and enablement to bring transformative capabilities to market.

More specifically, you will

  • Develop clear, differentiated positioning and messaging for Sovos's AI-first products and agentic capabilities, grounded in the real problems they solve for buyers in tax, finance, and IT.
  • Plan and execute go-to-market launches for new AI-first products and features, building core assets including briefs, pitch decks, web copy, one-pagers, and FAQs whilst keeping them current as products evolve.
  • Partner with sales enablement to equip sellers with messaging, competitive positioning, and objection handling they need to sell AI-first products with confidence, and act as a subject-matter resource in key deals when needed.
  • Leverage AI tools to translate technical capabilities into business value that resonates with both practitioner and executive audiences, and collaborate with demand generation teams to turn positioning into pipeline-generating campaigns.
  • Stay ahead of the competitive and analyst landscape for AI in tax and compliance, partnering with corporate communications and analyst relations to secure third-party validation of our story.
  • Gather and synthesise field feedback including win/loss insights, competitive intelligence, and customer objections, feeding it back into positioning, product development, and launch metrics to continuously refine messaging and go-to-market motions.

What You Bring to Sovos

  • You have 5-7 years of experience in product marketing, product management, or a closely related go-to-market function, ideally within B2B Saa S environments.
  • Experience marketing AI-first or data-intensive products is a strong advantage, with the ability to speak credibly about what makes an AI-first product different to position.
  • Strong written and verbal communication skills with the ability to turn complex, technical capabilities into simple, compelling stories that drive action.
  • Comfort with AI-assisted workflows and genuine curiosity about the AI landscape and how it's changing buyer expectations in tax, finance, and compliance.
  • Track record supporting product launches end-to-end, from planning through post-launch measurement, whilst operating in a global, matrixed environment with competing priorities.
  • Comfortable working directly with sales teams, hearing and using direct field feedback to sharpen messaging and go-to-market strategy.
  • Due to client contractual obligations, the successful candidate will be asked to clear a background check upon hire.
  • The Process

We believe in a transparent and comprehensive hiring process. Here's what you might expect:

1. Pre-Employment Assessment

Regionally specific assessments we use to mitigate bias and give every applicant a fair shot.

2. Video Interview

A chance to meet as many qualified applicants as possible and get to know you beyond your resume.

3. Meeting with a Recruiter

A conversation to talk through the role, your experience, and your goals.

4. Live Interviews with the Hiring Team

Meet the people you'll work with and dig into the day-to-day of the role.

Life at Sovos

The tools to enhance your life - because we want you to enjoy your life outside of work and inside!

  • Global Mentoring Programs
  • AI Tools and Technology from Day 1
  • Continuous Learning and Development
  • Language Learning Support
  • Global Employee Recognition Platform and Programs
  • Global Parental Leave Policy
  • 30 days holiday plus bank holidays
  • Private Health Insurance
  • Dental Insurance
  • Vision Coverage
  • Life Insurance
  • Critical Illness Cover
  • Income Protection
  • Pension with employer contribution
  • Employee Assistance Programme
  • Equal Opportunity Employer

Sovos is an equal opportunity employer committed to providing an environment that celebrates diversity and where equal employment opportunities are available to all applicants and employees.

We do not discriminate against race, colour, religions, national origin, age, sex, marital status, physical or mental disability, veteran status, gender identity, sexual orientation, or any other characteristic provided by law.

At Sovos, all employees are encouraged to bring their whole selves to work.

Company Background

Sovos is transforming tax compliance from a business requirement to a force for growth.

Our flagship product, the Sovos Compliance Cloud platform, enables businesses to identify, determine, and report on every tax obligation across the globe.

Sovos processes nearly 20 billion transactions per year, helping companies scale their compliance strategy in 150+ countries.

More than 100,000 customers – including half the Fortune 500 – trust Sovos’ tax and regulatory expertise and unparalleled integration with their business applications.

Learn more at sovos. com.

  • #LI-Hybrid

Product Marketing Manager employer: Sovos Latinoamérica

Sovos is an exceptional employer that fosters a dynamic and collaborative work culture, where innovation meets opportunity. As a Business Development Representative, you will benefit from comprehensive training and mentorship, ensuring your professional growth while working with cutting-edge AI technology in a supportive global team environment. With a focus on meaningful engagement and career advancement, Sovos offers a unique chance to make a significant impact in the compliance solutions industry.

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Contact Details:

Sovos Latinoamérica Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Product Marketing Manager

✨Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Sovos Latinoamérica and show them what you can bring to the table.

✨Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Sovos Latinoamérica are looking for.

✨Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sovos Latinoamérica on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

✨Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Sovos Latinoamérica. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Product Marketing Manager

Product Marketing
Go-to-Market Strategy
Positioning and Messaging
AI-first Product Knowledge
B2B SaaS Experience
Communication Skills
Sales Enablement

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sovos Latinoamérica. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of Sovos Latinoamérica:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sovos Latinoamérica’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at Sovos Latinoamérica

✨Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sovos Latinoamérica will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

✨Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

✨Be Ready for Scenario-Based Questions

At Sovos Latinoamérica, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

✨Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.