At a Glance
- Tasks: Design and execute multi-channel campaigns to generate demand for AI-powered products.
- Company: Join Sovos, a leader in transforming tax compliance with innovative technology.
- Benefits: Enjoy 30 days holiday, private health insurance, and continuous learning opportunities.
- Other info: Diverse and inclusive workplace with excellent career growth potential.
- Why this job: Be at the forefront of AI technology and make a real impact on global commerce.
- Qualifications: Experience in B2B SaaS marketing and familiarity with marketing automation tools.
The predicted salary is between 56700 - 69300 £ per year.
- SOVOS
- Demand Generation Manager
- Corporate Marketing/Enablement·Full-Time·United Kingdom
- Build Your Future With Us
The digitization of tax compliance is fundamentally changing global commerce and how businesses need to operate and grow.
Governments now have real-time visibility into business data, creating new challenges and new opportunities for organizations around the world.
At Sovos, we're transforming tax compliance from a business requirement into a generater of growth through AI-powered technology that delivers the accurate, real-time insights businesses need to make smarter decisions.
We're solving more than today's tax compliance challenges.
We're helping reshape global economies by enabling organizations to navigate increasingly complex and rapidly changing regulatory environments with confidence – and helping communities thrive.
AI is accelerating what's possible, enabling tax and technology professionals to more effectively generate critical regulatory decisions.
That's where Sovos excels, combining intelligent technology with human expertise to help customers stay ahead of change.
Don't worry if you don't check every box.
We're focused on hiring great people, not perfect resumes.
It's less about what you've done elsewhere and more about what you're capable of doing here.
The Role
At Sovos, we're building the future of tax compliance with AI-first technology that transforms how businesses work.
As a Demand Generation Manager focused on our AI products, you'll design and execute multi-channel campaigns that generate qualified pipeline, working at the intersection of cutting-edge technology and sophisticated B2B marketing.
This role sits at the heart of our growth engine, translating product innovation into demand that converts.
- More Specifically, You Will
- Build and execute multi-channel demand generation programmes across paid media, email, webinars, ABM, and events, specifically designed to generate pipeline for Sovos's AI-first and agentic products.
- Own the demand generation funnel for AI-first products end to end, from awareness through MQL to SQL, in close partnership with marketing operations and sales.
- Continuously test and optimise channel mix, messaging, and offers to improve conversion rates and cost per pipeline dollar, leveraging AI tools to surface insights and automate optimisation where possible.
- Design and run account-based marketing programmes targeting priority buyers in tax, finance, and IT, collaborating with sales to align target account lists and orchestrate coordinated, multi-touch outreach.
- Define and track pipeline, MQL, and campaign performance metrics, reporting progress transparently and forecasting demand-sourced pipeline contribution to inform channel investment decisions.
- Partner with product marketing, sales enablement, content teams, and brand to keep campaigns grounded in current positioning, aligned with launch timing, and consistent with the broader Sovos voice.
- Support the integration of acquired demand generation practices, tooling, and data as Sovos grows through M&A.
What You Bring to Sovos
- You can design and execute multi-channel demand generation programmes that generate measurable pipeline in B2B Saa S environments, ideally marketing AI-first, AI-powered, or other emerging technology products.
- You're quantitatively fluent and comfortable owning a pipeline number, reporting transparently against it, and partnering with analytics to build dashboards that keep the business honest about what's working.
- You have hands-on experience with marketing automation and CRM platforms such as Marketo, Hub Spot, or Salesforce.
- You understand (or are ready to learn) what makes demand generation for AI products different from legacy technology marketing, and you've designed ABM programmes or similar targeted campaigns.
- You're an excellent collaborator across product marketing, sales, and marketing operations, experienced working across global teams and managing multiple stakeholder relationships.
- You're comfortable with AI-assisted workflows and eager to leverage AI tools to improve campaign performance, forecasting, and reporting.
- Due to client contractual obligations, the successful candidate will be asked to clear a background check upon hire.
- Life at Sovos
The tools to enhance your life - because we want you to enjoy your life outside of work and inside!
- Global Mentoring Programmes
- AI Tools and Technology from Day 1
- Continuous Learning and Development
- Language Learning Support
- Global Employee Recognition Platform and Programs
- Global Parental Leave Policy
- 30 days holiday plus bank holidays
- Private Health Insurance
- Dental Insurance
- Vision Coverage
- Life Insurance
- Critical Illness Cover
- Income Protection
- Pension with employer contribution
- Employee Assistance Programme
- Equal Opportunity Employer
Sovos is an equal opportunity employer committed to providing an environment that celebrates diversity and where equal employment opportunities are available to all applicants and employees.
We do not discriminate against race, colour, religions, national origin, age, sex, marital status, physical or mental disability, veteran status, gender identity, sexual orientation, or any other characteristic provided by law.
At Sovos, all employees are encouraged to bring their whole selves to work.
Company Background
Sovos is transforming tax compliance from a business requirement to a force for growth.
Our flagship product, the Sovos Compliance Cloud platform, enables businesses to identify, determine, and report on every tax obligation across the globe.
Sovos processes nearly 20 billion transactions per year, helping companies scale their compliance strategy in 150+ countries.
More than 100,000 customers – including half the Fortune 500 – trust Sovos’ tax and regulatory expertise and unparalleled integration with their business applications.
Learn more at sovos. com.
SOVOS © Sovos 2026. All rights reserved.
Demand Generation Manager in London employer: Sovos Latinoamérica
Sovos is an exceptional employer that fosters a dynamic and collaborative work culture, where innovation meets opportunity. As a Business Development Representative, you will benefit from comprehensive training and mentorship, ensuring your professional growth while working with cutting-edge AI technology in a supportive global team environment. With a focus on meaningful engagement and career advancement, Sovos offers a unique chance to make a significant impact in the compliance solutions industry.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Sovos Latinoamérica and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Sovos Latinoamérica are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sovos Latinoamérica on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Sovos Latinoamérica. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Demand Generation Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sovos Latinoamérica. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Sovos Latinoamérica:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sovos Latinoamérica’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Sovos Latinoamérica
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sovos Latinoamérica will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Sovos Latinoamérica, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
