Field Marketing Manager (FTC) in Farnborough

If you’re seeking a career where innovation meets impact, you’ve come to the right place. As a global leader, Sovos is transforming tax compliance from a business requirement to a force for growth while revolutionising how businesses navigate the ever-changing regulatory landscape. At Sovos, we’re dedicated to more than just solving compliance challenges – we’re committed to making a positive and lasting difference in everything we do.

The Work You’ll Do:

• The Field Marketing Manager is responsible for planning, organizing and executing programs that generate new prospects and advance existing opportunities for the sales team.
• As a field marketer, you are the spider in the web; it’s your job to start the conversations, make the connections, and collaborate with subject matter experts across the organization to create marketing campaigns employing tactics like events, digital marketing & account-based marketing to generate leads for your business.
• Will manage the development of marketing plans, consisting of multi-touch, multi-dimensional programs including both inbound and outbound tactics that target our addressable market.

More specifically, you will:

• Develop and implement demand creation and pipeline acceleration programs aligned with overall business goals.
• Forecast, measure, analyze, and report on impact of programs.
• Proactively engage with the direct and business development teams to coordinate, communicate, and optimize the impact of marketing activities.
• Develop and implement target account strategy to support account-based marketing and selling efforts.
• Communicate and educate the sales team regarding new and planned marketing activities including global and local programs.
• Communicate with senior leadership team on an ongoing basis to ensure successful follow through of all qualified opportunities as well as identifying and researching key contacts and titles at target accounts.
• Plan, organize, and execute ABM programs that result in substantial new sales opportunity creation.
• Interface with sales to determine sales enablement needs, and work with product marketing to develop tools, programs in a box, training and content.
• Develop thoughtful, targeted programs that capture market share and strengthen Sovos’ brand in a fast-changing market.
• Target segmentation analysis, budgeting and building business cases for new customer acquisition.
• Clearly articulate a market-specific value proposition and tailor it to fit a variety of program requirements.
• Responsible for campaign planning, including the detailed 3-month campaign planning calendar and 6-month campaign planning calendar, and getting internal stakeholder buy-in.
• Campaigns include, but are not limited to email, terminus, LinkedIn, Google SEM.
• Event management, including collaboration with Sovos Event Manager for annual event decision, event prep, feedback collection, and event follow up coordination, utilizing BDRs.
• Responsible for webinar execution, including internal communication with stakeholders.

What We Need From You:

• BA/BS in business or comparable education + leadership experience in Marketing.
• Five or more years in B2B marketing.
• Three or more years in a leadership role within Marketing.
• Proven experience working with sales teams and supporting programs to drive awareness and sales; actual sales experience is highly desirable.
• Ability to demonstrate track record of success in all key areas of responsibility.
• Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements.
• Ability to consistently produce results on time and within budget.
• Ability to align tactical plans with strategies.
• Inbound marketing strategy/execution experience and strong understanding of digital marketing tactics.
• Must demonstrate strong curiosity for new marketing trends and best practices that apply to target markets.
• Account Based Marketing and Named account marketing experience.
• Able to market to a range of b-to-b buyers using a wide variety of offers (e.g. white papers, case studies, webcasts) and delivery mechanisms (email, telephone, direct mail).
• Proven experience with Salesforce.com and Marketo.

Our Hiring Process:

At Sovos, we believe in a thoughtful and structured hiring process designed to ensure the best match for both you and our team. Here is what you can expect after you apply:

• Pre-employment Assessment – An online assessment to help us understand your skills and approach to problem-solving.
• Automated Video HR Interview – A chance for us to learn more about your background, motivations, and what you are looking for in your next role.
• Department Interview – A conversation with the team you may join, focusing on collaboration, learning potential, and how you would contribute to our day-to-day operations.

What Does Sovos Offer You?

• The tools to enhance your life - because we want you to enjoy your life outside of work and inside!
• An opportunity to work with a global team.
• Bi-Weekly Meeting Free Days!
• Globally recognised Training and Development programs.

Sovos is an equal opportunity employer committed to providing an environment that celebrates diversity and where equal employment opportunities are available to all applicants and employees. We do not discriminate against race, colour, religions, national origin, age, sex, marital status, physical or mental disability, veteran status, gender identity, sexual orientation, or any other characteristic provided by law. At Sovos, all employees are encouraged to bring their whole selves to work.

Company Background:

Sovos is a global provider of tax, compliance and trust solutions and services that enable businesses to navigate an increasingly regulated world with true confidence. Purpose-built for always-on compliance capabilities, our scalable IT-driven solutions meet the demands of an evolving and complex global regulatory landscape. Sovos’ cloud-based software platform provides an unparalleled level of integration with business applications and government compliance processes. More than 100,000 customers in 100+ countries – including half the Fortune 500 – trust Sovos for their compliance needs. Sovos annually processes more than three billion transactions across 19,000 global tax jurisdictions. Founded in 1979, Sovos has operations across the Americas and Europe, and is owned by Hg and TA Associates.